New BizDev/Sales "Rainmaker"-Director/VP-Interactive Mrktg./Adv.

Michael Spitz *** East **th Street #*P New York, NY 10010 TEL/FAX/VM: 212-***-****

e-mail: ***************@*******.***

Dynamic executive with expertise and experience in Consultative New Business Development and Sales, Marketing/Branding Strategy. Advertising / Branding: (Interactive / Online, Print, Outdoor, Brand-ID)

QUALIFICATIONS

• Extensive bizdev/sales & marketing-related experience, prospect approach / penetration, proposal–strategy

• Intuitive strategist – tactful, rapid client developer, consultative selling style – Targeted “Hunter”

• Superior client–driven relationship building ability, determined, entrepreneurial spirit – Rapid ROI

• Efficiently manage accounts of all sizes - Patient, persistent, and persuasive – “Rolodex” BUILDER

• Momentum facilitator - Strong negotiation and closing skills - Autonomous deal-maker – “Pipeline” developer

• Contributive team player / Motivator & Mentor / Compelling written and oral communicator

HIGHLIGHT SUMMARIES

• Full-Time Consultative Engagement: Within a Sales Directorial-New Business Development capacity, established a definitive New York City presence and national market awareness for the start-up ASP division of this $450M NASDAQ, Mid-Atlantic headquartered publishing services company. Successfully penetrated and proposed challenged ASP’s powerful branded desktop content delivery solution to Fortune 100, internationally branded, vertically diverse B to C and B to B companies and their advertising agencies. These prospects represented completely new business opportunities for the parent company, Cadmus Communications -Emerging Solutions/3Path. Strategically targeted contacts were top and delegated interactive marketing personnel: CMO’s, digital marketers, “Engagement specialists,” and PR/Communications executives. Presented and/or pipeline consisted of: Colgate-Palmolive, Anheuser-Busch, Molson-Coors, UPS, Monster, Proctor & Gamble, Kimberly Clark, Ford Motors, Heavy, etc.

• Full Time Consultative Engagement: Effectively positioned a high-resolution graphics/brand ID manufacturer in final vendor selection for Cablevision’s 2004 $2,000,000 vehicle brand ID change within first month of hire, and created high-tech marketing strategy for an accountable, truckside branding initiative. Obtained numerous high capitalization bid/project opportunities during this full-time engagement for Modagrafics, within a Senior Account Executive capacity.

• Full Time Employee: Sold first-time banner advertising for internet.com to The McGraw-Hill Companies Corporate-Branding/Strategic Alliances banner campaign. Successfully maintained and up-sold AT&T WebHosting Services $100,000 interactive campaign. First among internet.com Strategic Advertising Directorial staff to obtain substantial advertising revenue from Venture Direct, in a unique e-mail newsletter subscription sponsorship buy for Overture.

• As a full time Eastern Regional Advertising Manager, autonomously sold Global Technology Business Magazine’s (GTB) very first Special Report Sponsorship in its history to the Tivoli division of IBM (first time for this division) as an unplanned augmentation to and acceleration of its Year 2000 media plan. Consistent highest revenue-breaking producer of each month for nearly one year. Broke GTB revenue-per-page records & totals by high margins, gradually building $1,000,000 territory with worldwide branded, full page advertising in IT, investment banking and other verticals. Sold GTB Magazine’s first paid website advertising commitment to IBM Server Division (Netfinity). Extensive gained and sustained/closed advertising/sponsorship business included several IBM divisions, SG Cowan, UBS, Goldman, Sachs & Co., Symantec, Nickelodeon and more.

PROFESSIONAL HISTORY

Consultative Engagements 2001 – Present

Specialized Business Development / Sales/ Marketing / Advertising / Branding / Competitive Intelligence:

Internet, ASP Services, Print / Online Publishing, Outdoor, Retail Brand-ID, Recruitment (Brief Highlights, above)

• Varied private clients involving challenged start-up companies, divisions and expanding firms

• Introduce and developed new business strategies, partnerships and overall “pipeline”

• Evaluate and improved upon current company/start-up practices and strategies

• Create and/or contributed to rate card and marketing strategy materials

• Short and longer term project commitments and engagements

• Legacy of establishing impact and visible metro NYC / national presence for national / international companies

Eastern Advertising Director, Strategic Accounts 2000 – 2001 Jupiter Media Group (Internet.com, Inc)

Directed penetration of “challenging” accounts for robust, wholly-owned online internet / IT publisher/portal:

• Presented, sold/up-sold premiere online publisher’s wide range of interactive property to a variety of worldwide-branded accounts via their interactive advertising agency media buyers / planners

• Heavy concentration of sales of varying banner ads, e-mail / opt-in e-mail newsletter sponsorships

Eastern Regional Advertising Sales Manager 1998 – 2000 Global Technology Business Magazine (GTB)

Presented and sold print/online advertising for “C”- level-targeted, startup monthly IT business news/analysis magazine:

• Sole publication/media property. Supported parent company’s (Dasar, Inc.) international, high-level IT conference production company’s strategist-level information provision ambitions and capabilities

• Proposed and presented print/banner advertising/sponsorship and conference opportunities to “marquee” Fortune 100 companies. Focused market was East Coast clients and their advertising agencies

• Generated aggressive and creative responses to acquired Requests For Proposals

Sales Executive 1997 – 1998 American Bank Note Holographics, Inc. (ABNH)

Marketed optically variable secure imagery devices and investigative programs to Fortune 500 companies:

• National sales position that opened up new markets in range of vertical industries

• Provided creative direction to art and manufacturing divisions for design, content and application of authentication devices. Reported directly to the President and Vice President of Sales

• Lead marketer of HOLOGARD a combined secure optically variable device and program designed to reduce the threat and liability of counterfeiting, forgery, diversion and injury

• Advised and supported senior executives on industrial activity, sales tactics and strategies

• Researched and reported on data encryption marking equipment/technology for value-added client services.

National Sales Manager / Product Manager 1996 – 1997 Testa Communications (Interactive Division)

Proactively marketed value-added in-store promotional interactive CD-I kiosk marketing and advertising services to professional music industry manufacturers:

• Utilized direct mail, trade shows, presentations for prospect attention for breakthrough medium

• Introduced and promoted compelling verbal, written arguments for project participation

• Managed small staff of sales assistants. Reported to President and Director of Marketing

• Responsible for generating, maintaining and upgrading existing / new client accounts

• Created and augmented project related marketing programs start-up division, Demovision

• Provided tailored, creative Public Relations themes for related video and graphic presentation

Core Marketing and Sales Experience

Technology Sales / Retail: Consulted and sold diverse high-end professional music hardware and software systems for leading music retail company worldwide:

• Doubled Computer Department’s sales (hardware and software)

• Led growth of market leader music sequencing software program sales and user group membership

Sales and Marketing Manager: Marketed facility’s video TV production capabilities in highly competitive marketplace:

• Generated interest from diverse spectrum of industries in producing cost efficient promotional, educational,

informational, commercial, archival content/material and point of purchase visual presentations

• Managed creation of effective sales presentations, brochures, demo reel - Provided input for shoots / edits

Licensed Real Estate Sales Representative: Sold/leased both industrial & commercial buildings, floor/office space.

• Major transactions at a proactive commercial real estate firm included the largest single contract sale of $1,000,000: “First” among sales staff

EDUCATION

Current on industry event attendance and continuing education in sales, marketing, branding, advertising, management.

Formal “SPIN SELLING” course completion 2005

Hunter College / CUNY - Communications / Media

Michael Spitz 225 East 26th Street #1P New York, NY 10010 TEL/FAX/VM: 212-***-****

e-mail: ***************@*******.***

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