Sales Manager
Resume:
RACHEL LEWIS
Evansville, IN *7712
812-***-**** *.*******@*********.***
CAREER SUMMARY
National Account Manager with extensive sales and training experience. Specialize in merchandizing, marketing and sales promotions of major retail brands. Known for excellent relationship management, leadership and negotiation skills. Built reputation for increasing revenues, often exceeding expectations on corporate sales goals, while improving customer satisfaction ratings. Experience in working with presidents and owners of corporations. Excellent communication and organizational skills. Ability to work toward team goals.
Expertise includes
• Territory Growth • Training / Development • Cost Reduction
• Relationship Building • Margin Enhancement • Merchandising / Advertising Programs
PROFESSIONAL EXPERIENCE
ROYAL CROWN COLA, Evansville, IN 2011 - Present
National Account Manager
Oversee activities in support of all assigned accounts, including marketing, operations, field sales and supply chain. Recruit, negotiate and sign on national and regional retailers. Develop proposals, negotiate terms and conditions and implement contractual agreements with accountability for delivering strong financial results. Analyze CPG, Nielson and UXT databases to develop sales strategies and determine customer trends. Sell new items and negotiate permanent shelf space. Hire, train and manage reset crews to implement new POG’s and shelf standards in chains, such as Walgreens’, CVS, Dollar General, Rite Aid and Pamida.
• 1st person in company to sell in a Red Bull promotion through Rite Aid chain, gaining $150K in new revenue.
• Designed and implemented company “Sell Sheet” system, which streamlined workflow processes and eliminated redundancy of tasks 50%.
• 1st person in company to sell in regional beverage program to Dollar General, generating over $400K in new revenue.
• Achieved 95% new item distribution and display goals for drive period through sales inventory management and first-to-market brand strategies.
• Met all corporate objectives by recommending and implementing sales and marketing strategies, which positioned company competitively.
• Drove brand awareness and increased overall sales by 32%.
CAMPBELL SOUP COMPANY, Evansville, IN 2002 – 2011
Retail Business Manager
Oversaw sales and merchandizing while executing category business plans for large customer base, including Wal-Mart, Kroger, Schnucks and AWG. Analyzed CPG and IRI databases to develop sales strategies and determine territory trends. Utilized reports to develop marketing promotions, while collaborating closely with market managers to promote Campbell Soup and its brand portfolio. Managed and led team associates on assigned projects, ensuring all quotas and goals were met. Guided broker reset crews to ensure all items were set correctly and projects were finished in timely manner. Developed and maintained long-term relationships with grocery chain owners, presidents and managers.
• 14 time winner of Campbell’s “You Make A Difference” award. Award given to individuals for outstanding accomplishments.
• Winner of “Stamp Out Hunger” community food drive contest for 2 consecutive years. Contest based on sales and displays.
• Winner of “Biggest Loser” contest for Wal-Mart division. Reduced lost sales for territory $335K. Achieved #1 ranking for team by analyzing reports and communicating with key decision makers.
• Sold 64K units to earn highest ranking on team by analyzing Dunnhumby, IRI and CPG data. Created compelling sales stories with key decision makers during promotions.
• Point person for “Developing a satisfying work environment and communication activities.” Devised better ways for team to become more efficient and effective in daily sales practices and strategies.
• Designed team “Sell Sheet” system, which streamlined workflow processes 15% and eliminated redundancy of tasks.
• Credited for maximizing coverage and profits while managing $41M for All Commodity Volume territory.
• Achieved 96% new item distribution and display goals for multiple periods through sales inventory management and first-to-market brand strategies.
• Improved team performance 25% by coaching 11 staff members on call coverage disciplines and time management skills.
CUSTOM RETAIL SERVICES, Evansville, IN 2000 – 2002
Retail Product Manager
Served Lowes stores. Areas of focus were home decor, flooring and furniture departments. Developed
long-lasting professional relationships with associates and all levels of management. Accountable for reset crews for major store changes. Captured and maintained distribution, sales quotas, merchandising and pricing of products.
• Increased new revenue 20%. Improved competitive brand positioning by analyzing sales reports.
• Consistently met corporate objectives by recommending and implementing sales and marketing strategies, which positioned company competitively.
• Developed training presentations that grew company market share 7% with Lowe’s specialists.
• Implemented programs that drove brand awareness and increased overall sales 11%.
• Promoted brand and increased sales by conducting and developing national training programs and seminars for Lowe’s. Audience size: up to 40.
• Achieved 100% new item distribution and display goals for multiple periods through sales inventory management and first-to-market brand strategies.
VG SUPPLY, Evansville, IN 1998 – 2002
Territory Manager
Served Home Depot and Lowes stores. Products included Ortho, Scotts, Miracle-Gro, Round-Up and SC Johnson. Developed long lasting professional relationships with associates and management. Captured and maintained distribution, sales quotas, merchandising and pricing of products. Managed and led reset crews for major store changes. Trained associates and managers on product benefits and best practice methods.
• Increased new revenue 10%. Improved competitive brand positioning by analyzing sales reports.
• Met all corporate objectives by recommending and implementing sales and marketing strategies, which positioned company competitively.
• Drove brand awareness and increased overall sales 9%.
• Succeeded in attaining 100% new item distribution and display goals for multiple periods.
EDUCATION
BA in Communications with Marketing Advertising emphasis,
University of Southern Indiana, Evansville, IN
*Started women’s golf team at University of Southern Indiana.
PROFESSIONAL DEVELOPMENT
Professional Selling Skills and Integrity Selling Programs
Campbell University Leadership Model
Negotiation Training
Contact this candidate