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Sales Manager

Tempe, AZ
August 14, 2012

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Nasos Papadopoulos *** W Crofton, Chandler, AZ ***25

480-***-****(C), 480-***-**** (H)


Business executive with 14+ years of progressive experience in sales,

marketing and business development in the beauty and manufacturing industry

sectors. Expert in developing and implementing multi-channel sales and

segmentation strategies, marketing initiatives, new product rollouts and

brand launch strategies that increase brand awareness, strengthen customer

loyalty and drive top and bottom line growth. Adept in managing all

functions within a beauty business environment from start-up to complex and

established operations. Advanced degree in International Management from

one of the top ranked schools in International business in the USA. Green

Card holder authorized to work in the USA and open to relocation within the

continental US. Areas of expertise:

Leading Start-up operations ( P&L Management ( Operational Marketing (

Strategic Marketing ( PR & Communication ( Sales Management ( New Business

Development ( Market Segmentation ( Business Re-Engineering ( Project

Management ( Event Organization ( Relationship Building ( Coaching &

Personnel Development ( Team Leadership


Gerolymatos Cosmetics S.A., Athens, Greece 06/09 - 08/10

General Manager Consumer Division (06/09 - 08/10)

(Gerolymatos Cosmetics S.A. is the distributor of La Prairie, Kanebo,

Shiseido, the P&G Prestige Fragrances Portfolio and other key beauty brands

within the selective and mass market beauty sectors in Greece,with annual

sales of approximately $75 million)

Led the operations of the Consumer Division of Gerolymatos Cosmetics SA,

having full P&L responsibility for annual revenues of $8.8 million.

Developed and directed the implementation of all short, medium and long

term strategies and plans. Guided all new product and new business

development efforts. Evaluated, analyzed and qualified

projects/Investments and negotiated agreements for all new brands and/or

new businesses to be added to the existing portfolio. Identified and

evaluated opportunities for expansion to foreign markets, and selected the

appropriate Go-to-Market Strategy to enter each market. Reported to the

Vice Chairman and Managing Director of the Group, and had 5 direct reports

(total organization: 50 persons)

Significant achievements:

. Spearheaded a new corporate strategy effort and effectively integrated

the FMCG activities of the Group, unifying two separate commercial

organizations, thus reducing complexity in commercial policy, supply

chain and customer service and achieving 10% reduction in related costs

(discounts, logistics)

Directed the development of a robust 3-year innovation pipeline projected

to drive+80% growth in sales by 2013

Signed a contract manufacturing agreement with Carrefour Greece for the

production of generic natural personal care line projected to generate

+$1.5MM in sales per year

Originated and negotiated a major new product launch with a high

visibility media celebrity projected to bring +10% annual growth in sales

for the next 3 years

Streamlined decision making across all departments by creating and

deploying new budgeting, forecasting and reporting procedures, in

compliance with the Group's policies

. Initiated new procedures to improve working capital, with a projected

+10% increase for the company

General Manager Selective Division (06/09 - 02/10)

. Lead representative of Gerolymatos Cosmetics during the negotiations with

Shiseido International for the establishment of Shiseido Greece and the

successful completion of the joint venture agreement

. Negotiated all agreements and annual marketing plans with key

international partners, La Prairie-P&G Prestige-Kanebo, and provided the

strategic guidance to the sales organization consisting of 200 beauty


. Directed all activities towards the successful launch of D&G fragrance in

the Greek market which was recognized as a "Best in Class" execution

launch by P&G Prestige HQ in Geneva

Coordinated all information flow needed for data migration and business

process analysis and directed the successful roll-out of SAP in the sales

and marketing departments within a record 3 month period

Nasos Papadopoulos Page 2


P&G Professional Care (Wella Hellas S.A.), Athens, Greece 04/05 - 12/08

Clairol Professional Business Unit Manager

Recruited to direct and implement the setup of the Clairol Professional

Business Unit in Greece. Developed & led the execution of the Go-to-Market

Strategy, in marketing, sales and education. Developed & delivered the

necessary annual strategic & tactical direction according to global

guidelines, having full P&L responsibility for the Value Segment Business

Unit. Participated in the development of the short term strategic plan for

the Value Segment in the Western European region. Member of the Greek

Leadership team. Reported to General Manager of P&G Professional Care


Significant achievements:

. Designed and directed the execution of a very aggressive launch campaign

reaching 450 salons in distribution and $770.000 in turnover in 1st FY of

operation (FY05/06).

. Developed and leveraged strong local marketing initiatives targeting both

the Hairdresser & End Consumer resulting in 100% increase in sales and

25% increase in distribution in FY06/07; Reached 1% market share in the

2nd FY of operations.

. Achieved 13% net sales contribution to total Western European Clairol

Professional business for 3 consecutive FYs utilizing the smallest direct

sales organization structure amongst all Clairol start up operations.

. Organized and successfully executed 2 customer events to SE Asia and

Barcelona with 32 and 40 salons respectively, further strengthening

Clairol Professional brand awareness and loyalty.

. Selected, hired, and trained all personnel of Clairol Professional Greece

(10 people in total).

Shelman S.A., Athens, Greece 01/02 - 03/05

Marketing Director

(Shelman S.A. is a leading Greek manufacturer of wood related products for

the construction, shipping, furniture and housing markets, with annual

sales of $200 million)

Recruited to lead and re-engineer the marketing organization of the

company. Participated in the development of the strategic plan of the

company, and coordinated the development and implementation of the annual

marketing plans. Directed ATL and BTL advertising initiatives for key

brands ensuring alignment with the strategic plan and company guidelines,

utilizing a budget of $400.000. Led both long and short term product

development plans, across 9 different production facilities. Directed the

efforts to distribute non-active SKUs and by-products to the appropriate

channels and customers. Managed several operational projects within the

marketing department, as part of a major BPR project of the company.

Reported to the General Manager of Strategy, Marketing & Business

Development, and managed four Marketing Managers (total department: 8


Significant achievements:

. Drove efforts in new product rollouts and marketing initiatives

increasing sales by 13% from 2002 to 2004

. Rationalized and reduced SKU assortment from 35.000 to 28.000 SKUs,

reducing costs by 10%

. Renegotiated existing secondary raw materials contracts achieving 10%

savings worth $2 million

. Led the negotiation process and created strategic alliances with seven

international suppliers, further reducing secondary raw material costs by

15% and completely refurbished the surface product range (78 designs),

used in the furniture industry, in anticipation of the new production

facility of the company

. Directed efforts to analyze all marketing related business processes and

ensured the successful roll-out of SAP within the department as part of a

corporate BPR/ERP implementation project

. Re-engineered the structure of the Marketing department and streamlined

its operations; Designed and delivered a marketing manual defining

processes and workflows of all major activities, as well as roles and

responsibilities of the department

. Designed and coordinated the development of the company's website

. Designed and developed the company's brand manual and coordinated its

implementation from all the departments of the company

Nasos Papadopoulos Page 3


Wella Hellas S.A., Athens, Greece 10/96 - 12/01

Marketing Manager (01/99 - 12/01)

Promoted to lead the marketing department of Wella Hellas' Professional

Division ($41.5 million annual revenues). Formulated the marketing

strategy, transforming the global strategic plan (new product rollouts and

line extensions) into local needs, and ensured its implementation managing

a marketing budget of $4.5 million. Developed all POS, consumer and trade

communication materials, and formulated the optimum media plan for the

company's brand portfolio according to global guidelines. Adapted to the

Greek market and administered the annual implementation of "Best Sales

Practices", a comprehensive strategic market segmentation and KPI toolkit

which was the cornerstone of the company's commercial plan. Coordinated the

organization and execution of all customer related events, i.e. trips and

shows. Key participant in the short and long term strategic marketing

planning process of the Western European region. Reported to Division Head

of the Hairdressing Division and managed 4 Brand Managers and 1 Assistant

Product Manager.

Significant achievements:

. Developed and successfully executed strong local promotions and events,

new product launches, line extensions and global initiatives in the Greek

market which contributed to:

. Net Sales and Local Profit increase by 98% and 120% respectively from

1999 to 2001

. POS increase by 35%, and Market Share gains of 7% from 1999 to 2001

. Formulated a comprehensive sales and marketing training material and

coordinated the training of all sales and marketing personnel during the

3-month induction program of the hairdressing division (?10 people per


. Hired, trained and mentored 4 Brand Managers and 1 Assistant Product


Group Product Manager (01/98 - 12/98)

Promoted to manage the color category brand portfolio which generated $27

million in annual revenues and accounted for 65% of total hairdressing

division's gross sales. Brands of responsibility included Koleston Perfect-

Color Touch-Welloxon-Blondor and System Professional Pigment Foam. Managed

a marketing budget of $1.5 million. Performed competitive analysis and

proposed the pricing strategy for the category; Partnered with the Artistic

Director and ensured alignment of the training and education strategy with

the global guidelines and annual marketing plan; Managed all PR and

communication initiatives, and developed all collateral and merchandising

materials. Handled all artwork management, forecasting and SKU

rationalization efforts for a 200 SKUs product range;

Significant achievements:

Adapted and rolled out in the Greek market a major global sales and

education initiative, "COLOR SYMPHONY", and developed local commercial

innovations which boosted the overall performance of the color category

(Net sales +20%, Local Profit +28%, distribution +12%), and realized Market

Share gains by 1,5%

CAREER NOTE: Experience includes previous roles as Sales Consultant for

Wella Hellas S.A., Athens, Greece (10/96-12/97), Export Manager for

Papadopoulos & Sons S.A. (a family owned company) Kalamata, Greece (12/95-

8/96) and Marketing Representative for MCI Communications Inc. Phoenix AZ



Master of International Management, Thunderbird School of Global

Management, Phoenix, Arizona (1994)

Bachelor of Science in Marketing, Arizona State University, Phoenix,

Arizona (1992)


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