MELODY WOYAR

*** ***** ***** **.

Canton, GA ****5

770-***-****

fq7365@r.postjobfree.com

SALES AND EVENT PLANNING PROFESSIONAL

Over 10 years experience

Accomplished Sales Manager with event planning experience that leverages strong interpersonal skills, flexibility and management skills to achieve business objectives. Solid background in developing and executing sales plans and budget management. Hands-on sales manager with experience in cultivating and maintaining strategic business partnerships.

Professional Strengths

• Excellent Communication

• Event and Meeting planning experience

• Sales and Promotional Planning

• Cultivate strategic business partnerships

• Budget Management

• Develop and manage a Broker sales team

Work History

The oneCARE Company Alpharetta, GA. 2010-2012

Account Manager

• Managed sales to 200+ accounts throughout the U.S., Australia and South America. Total sales in excess of $12mm annually

• Developed and coordinated item and account specific quarterly promotions resulting in a minimum of 12% increase in sales each quarter

• Worked closely with broker sales force to ensure they have the most current product information and sales tools

Advantage Sales & Marketing Atlanta, GA 2008-2010

Customer Development Manager

• Managed promotional sales budget of $350,000+ for major southeast region convenience store distributor and convenience store chains

• “One Point of Contact” between Advantage Sales & Marketing and manufacturer

• Account management responsibility 25+ convenience store chains in the Southeast

• Implemented and developed planograms that exceeded manufacturers distribution objectives

Sell-Thru Services Atlanta, GA 2005-2008

Account Manager

• Exceeded manufacturer goal of 90% distribution on new items, line extensions and limited edition items

• Developed account specific promotions for southeast convenience store chains, i.e., NASCAR, regional sporting activities, loyalty programs

• Established trusting relationships with accounts through open communication and face-to-face meetings

MELODY WOYAR Page 2

Mars Chocolate Atlanta, GA 1988-2005

Small Outlet Retail Market Manager

• Developed Retail Market Book to streamline retail procedures and expectations for Broker representatives

• Trained Broker sales representatives to present sales opportunities, merchandising and displays

• Account responsibility for three divisions of a regional convenience store distributor

Retail Market Manager

• Negotiated contract for front-end confectionery racks for large outlet grocery chain. Increased distribution by 47%

• Developed “Adopt a Store” training program for manufacturing facility associates to participate in retail coverage

• NASCAR Market Champion – Worked with account teams to develop and execute NASCAR market events.

Retail Sales Supervisor

• Developed tracking tools for new item distribution and streamlined priorities for Mass and Impulse teams

• Used Category Solutions knowledge to make recommendations to customers to deliver strategic category solutions and for opportunities to develop future strategies

• Key contact for the Mass and Impulse trade channels to convey all sales communications to the Southeast sales team.

Category Manager/Sales Analyst

• Provided syndicated data information to sales force

• Monthly business review with analysis of dollar and market share information

• Created market and account specific selling stories

• Attended account calls to present IRI and Spectra data and make product recommendations

Sales Coordinator

• Planned and organized all sales meetings for the southeast region

• Worked with sales managers to develop sales tools for field sales

• Supported sales managers, University Employment team and Diversity Awareness team

Education

Clayton State University

Morrow, Ga.

Certified Event Planner

Correlations, LLC

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