Sales Manager
Resume:
MELODY WOYAR
Canton, GA ****5
******.*****@*****.***
SALES AND EVENT PLANNING PROFESSIONAL
Over 10 years experience
Accomplished Sales Manager with event planning experience that leverages strong interpersonal skills, flexibility and management skills to achieve business objectives. Solid background in developing and executing sales plans and budget management. Hands-on sales manager with experience in cultivating and maintaining strategic business partnerships.
Professional Strengths
• Excellent Communication
• Event and Meeting planning experience
• Sales and Promotional Planning
• Cultivate strategic business partnerships
• Budget Management
• Develop and manage a Broker sales team
Work History
The oneCARE Company Alpharetta, GA. 2010-2012
Account Manager
• Managed sales to 200+ accounts throughout the U.S., Australia and South America. Total sales in excess of $12mm annually
• Developed and coordinated item and account specific quarterly promotions resulting in a minimum of 12% increase in sales each quarter
• Worked closely with broker sales force to ensure they have the most current product information and sales tools
Advantage Sales & Marketing Atlanta, GA 2008-2010
Customer Development Manager
• Managed promotional sales budget of $350,000+ for major southeast region convenience store distributor and convenience store chains
• “One Point of Contact” between Advantage Sales & Marketing and manufacturer
• Account management responsibility 25+ convenience store chains in the Southeast
• Implemented and developed planograms that exceeded manufacturers distribution objectives
Sell-Thru Services Atlanta, GA 2005-2008
Account Manager
• Exceeded manufacturer goal of 90% distribution on new items, line extensions and limited edition items
• Developed account specific promotions for southeast convenience store chains, i.e., NASCAR, regional sporting activities, loyalty programs
• Established trusting relationships with accounts through open communication and face-to-face meetings
MELODY WOYAR Page 2
Mars Chocolate Atlanta, GA 1988-2005
Small Outlet Retail Market Manager
• Developed Retail Market Book to streamline retail procedures and expectations for Broker representatives
• Trained Broker sales representatives to present sales opportunities, merchandising and displays
• Account responsibility for three divisions of a regional convenience store distributor
Retail Market Manager
• Negotiated contract for front-end confectionery racks for large outlet grocery chain. Increased distribution by 47%
• Developed “Adopt a Store” training program for manufacturing facility associates to participate in retail coverage
• NASCAR Market Champion – Worked with account teams to develop and execute NASCAR market events.
Retail Sales Supervisor
• Developed tracking tools for new item distribution and streamlined priorities for Mass and Impulse teams
• Used Category Solutions knowledge to make recommendations to customers to deliver strategic category solutions and for opportunities to develop future strategies
• Key contact for the Mass and Impulse trade channels to convey all sales communications to the Southeast sales team.
Category Manager/Sales Analyst
• Provided syndicated data information to sales force
• Monthly business review with analysis of dollar and market share information
• Created market and account specific selling stories
• Attended account calls to present IRI and Spectra data and make product recommendations
Sales Coordinator
• Planned and organized all sales meetings for the southeast region
• Worked with sales managers to develop sales tools for field sales
• Supported sales managers, University Employment team and Diversity Awareness team
Education
Clayton State University
Morrow, Ga.
Certified Event Planner
Correlations, LLC
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