Marketing Health Care
Resume:
Kori D. Novak
Lititz, PA *****
Phone: 801-***-****
*********@*****.***
Objective: A HEALTH CARE ADMINISTRATIVE, marketing, public relations, and
strategy professional, experienced in facility management, human services, hospice and
gerontology with a demonstrated ability to provide cross functional leadership under
extreme pressure conditions.
Education
MBA Marketing/PR Pepperdine University
BA Intl Relations & Communications University of Denver
Employment History
DaVita Healthcare, Facility Administrator Columbia, MD 2011- 2012
Managed 15 chair dialysis unit. Responsible for all aspects of a center’s operation
including management of personnel, supplies and operations. Ensured clinic
compliance with corporate, state and federal regulations. Other functions included:
• Participated in budget formulation of approx. 5m for clinic-review concerning
personnel and scheduling needs with patient load
• Ensured equipment and supplies were maintained to provide quality care and
ensure the safety of patients and teammates. Supervise inventory mgmt,
including purchasing, product selection and supply usage
• Met monthly with facility medical director to review facility clinical outcomes and
other facility issues
• Manage all employment areas such as hiring, promoting, job performance,
professional development, disciplinary actions etc. for unit medical personnel
(nurses, techs, MD’s & Pas) Dietitians, social worker and administrative staff
Advance Care Planning, Inc., Exec. Director Newport Beach, CA 2007- 2010
Oversaw operational and marketing growth and development of small business focused
on the senior industry. Created and executed domestic short and long term strategy
through outreach, business development and relationship building. Other functions
included:
• Created and managed publicity campaign for national campaign, coming in
$4000 under budget with 1000 people over expected attendance
• Acted as primary liaison with Hospice organizations consulting and building
community relationships
• Assist in creation of programs and education for seniors includes fiscal, physical
and legal opportunities through regular media coverage and public contact
• Responsible for creation and maintenance of corporate and departmental
budgets
EPI North America, Exec. Director Newport Beach, CA 2005-2007
Operated medium sized consulting group handling various clients and health care
organizations. Oversaw operations, contract negotiations, PR, marketing and media
services. Other functions included:
• Generation of 3.4 million dollars in public relations for within 3 months, including
over 6 million visual hits on newly created website
• Performed Marketing expansion analysis leading to the purchase of several
smaller corporations
• Provided on site press operations at major domestic and international events
• Acted as corporate spokesperson on national level
• Created and produced collateral materials such as Media Guides, event
programs, posters etc. which were distributed nationally and internationally
PacifiCare Healthcare Systems, Chief of Staff Cypress, CA 2000-2005
Acted as primary liaison for CEO to Board of Directors, Office of the President and
overall company. Provided expert counsel regarding senior services industry and
general business direction in conjunction with corporate goals and initiatives.
• Supervised P/L responsibility for CEO/Executive budget of 15m dollars
• Led marketing efforts for corporate new product introductions creating and
managing budgets from 500k to 80m dollars
• Managed major multi-million dollar health care projects (from 500k -80m) leading
in an average 4% increase in stock price
• Participated in strategic executive management decisions which led to various
corporate acquisitions and overall strategic direction of company
Professional Memberships
Board of Directors- Lifestyle Care planning.- President 2009-2011
Member, White House Conference in Aging Ongoing
Member, Gerontological Society – Conference reviewer Ongoing
Member, American Society on Aging Ongoing
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