Julie A. Buchan-Lail

**** ******** ****** ******, **** 43065 fnngpr@r.postjobfree.com 904-***-****

PROFESSIONAL SUMMARY

Deadline-driven and solutions oriented Project Manager who uses multiple lenses to capture necessary information to effectively communicate pertinent project information to cross-functional teams and proactively handle issues. Keeping projects on-time, on-budget, and successful in the facilitation to business objectives. Previous clients have included: Coca-Cola, National Frozen Food Board, Tropicana, Sargento Cheese, Jacksonville Jaguars, Disney, Got Milk?, and Publix Supermarkets.

Progressive and innovative Marketing Strategist well-versed in Financial Services who can identify strategic business opportunities and develop strong business cases measured by analysis. One who recognizes the importance in leveraging relevant research to inform the best practice for go-to-market plans. This approach to marketing has given previous employers an 80% customer satisfaction rating, and built referral business leads by 35%, leading to $4.5 Million in revenues

Conscientious and efficient in managing multiple budgets and expense tracking. All budgets have been managed and tracked with utmost care, and budgets have never been exceeded in 9 years.

CORE SKILL SET

Marketing Strategy

Project Management

Traditional & New Media

Client Relations

Budget Management

SEO/SMO/Web Content

Cross-Sales Promotions

E-Mail Marketing

Database Building

Grass-Roots Marketing

Event Management

PROFESSIONAL ACCOMPLISHMENTS

Project Management: Coordinated and constructed a project work stream list within CI&A designed to keep teams focused upon priorities and client deadlines. This tool has created effective client communication for timelines of project completion.

Strategic Milestone Project Management: Project manager (3 year project) for Super Bowl XXXIX and served as the liaison between NFL and the City of Jacksonville for 5 radio stations on all contracts, logistics, planning, and scheduling. Project included risk assessments and contingency plans, milestone tracking, and additional coordination through the FBI, CIA, and Homeland Security.

Brand Customer Experience: Constructed an unprecedented electronic communication to increase customer satisfaction and business referrals that increased sales leads by 35%. Of those leads, 20% closed in a mortgage, generating $4.5 million in revenues. Of the customers surveyed, 80% said that they would use the company again or refer a friend.

PROFESSIONAL EXPERIENCE

NATIONWIDE INSURANCE

Marketing Project Manager Columbus, OH 2010 - present

Focused and enabled project teams to facilitate key work stream analytics in a timely manner and proactively communicate to

internal client departments regarding project status and the prioritization of project tasks to ensure accurate and timely delivery. Contributed to integrated presentations for clients to leverage best practices in marketing and strategy. Engaged and implemented framework for a standard presentation and meeting facilitation process that has become standard procedure for department.

Developed and produced blueprint guidelines for departmental functional overview communicated with business partners.

Guide teams, integrate marketing learnings, and implement presentations for 4 key executive office communications for department. Presentations include: Allied Leadership, NI RVP, DCS Cabinet, and Marketing Operations.

Facilitate, coordinate, and integrate a weekly high level marketing leadership meeting focused upon marketing effectiveness, distribution, business performance, and research results.

WACHOVIA FSB / WELLS FARGO

Account Manager Jacksonville, FL 2007 – 2009

Advised and administered creative problem solving and conflict resolution abilities through effective communication to direct

And manage client expectations, and maintain an on track project timeline of completion for a pipeline of 70+ (27 million)

Account budgets and disbursed funds upon individual client budgets.

Created a new form of efficient communication for site that achieved an 80% overall customer satisfaction score and a

more rewarding company experience for clients.

SUMMIT MORTGAGE SERVICES / SOUND MORTGAGE SOLUTIONS

Marketing Communication Director Jacksonville, FL 2005 - 2007

Orchestrated and created marketing work plans and multiple budgets while leading cross functional project teams focused

upon the timely delivery of program initiatives. Identified specific development needs using research and national industry

forecasting modules, and maintained collective knowledge of multi-state, Federal, and HUD regulatory advertising disclaimers.

Prioritized initiatives into work streams for timely deliverables. Initiatives resulted in $4.5 million revenue generation.

Constructed an unprecedented electronic communication piece targeted towards both customer satisfaction and building

referral business. Results generated a 35% spike in sales leads.

Managed a staff of 2 employees focused upon the timely delivery of program initiatives and strategies.

COX RADIO 1997-2005

Marketing & Promotion Director Jacksonville, FL 2000 - 2005

Initiated and collaborated with clients to map project scope, communicated programs/deadlines to creative teams and clients, secured allocated project resources, led internal creative departments, and continually reviewed targeting on stations annual marketing and branding strategies for effectiveness. Accounts have included: Raisin Bran Crunch, Lysol, Shands/Mayo Clinic, The Coggin Auto Group (Honda/Chrysler/Acura/Toyota/Subaru), Jacksonville Jaguars, and Sudafed.

• Managed a staff of 13 employees focused upon the timely delivery of program initiatives and strategies.

• Project manager (3 year project) for Super Bowl XXXIX and served as the liaison between NFL and the City of Jacksonville for 5 radio stations on all contracts, logistics, planning, and scheduling. Project included risk assessments and contingency plans and coordinated through the FBI, CIA, and Homeland Security.

• Planned annual budgets in which all have remained within all budgets every year and successfully led all 5 stations in supplier negotiations on the lowest cost analysis on merchandising purchases.

COX RADIO 1997-2005

Sales & Marketing Assistant Jacksonville, FL 1997 - 2000

Mainstreamed and recreated all sales marketing collateral materials and client proposals with the Sales Director to increase revenues for the stations. Stations continually remained at 125% sold on their respective monthly budgets and would rank within the top 5 of the Miller Kaplan radio revenue reports.

• Brainstormed and mapped station marketing and Sales programs for clients based upon media rights contracts for the Jacksonville Jaguars (NFL), Jacksonville Suns Baseball, and Jacksonville Lizard Kings (NHL).

• Orchestrated client/agency productions between programming and traffic departments.

• Aided as a back up to the Traffic departments using the Marketron software system for spot scheduling and the generation of traffic logs.

EDUCATION

Bachelor of Arts, Communications & Broadcasting, Ohio Northern University, Ada, Ohio

CONTINUING EDUCATION 2010

Building A Flourishing Community Online

Maximizing Social Media

Listening and Responding To Online Customer Feedback

Marketing Through The Apocalypse

Cross Cultural and International Marketing

The Ultimate Customer Centered Marketing

Social Media Planning

Social Media Optimization & Search Engine Optimization: Owning The Search

Dreamweaver

Java Script

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