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CONSULTANT

Location:
Dallas, Texas, 75248, United States
Salary:
to be discussed
Posted:
March 29, 2011

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PROFILE

Francis H. “Sam” Statton

Marketing and Advertising Consultant.

Focused on Brand and Image Building while creating and executing advertising and marketing plans.

EDUCATION

United States Naval Academy – Annapolis, MD. BSEE

ACCOMPLISHMENTS

BANKING

Wells Fargo Bank.

Built a powerful and enduring bank image represented in the use of the stagecoach and attendant western memorabilia; i.e. stage coach checks, outdoor and television programs, etc. (McCann-Erickson) Acquired an excellent, in- depth working knowledge of retail/commercial banking.

First Interstate Bank (United California Bank).

Built award-winning marketing and advertising programs. “Best tellers in town or your money back.” Sandy Dennis and Meredith Baxter-Birney TV Commercials. (Doyle Dane Bernbach) “Get it straight from UCB.” (Foote Cone Belding). California state-wide ombudsman newspaper campaign. National and International print campaigns. (Foote Cone Belding)

Hartford National Bank.

Handled all aspects of bank’s name change to Connecticut National Bank. Built a powerful bank multi-media brand campaign, “Ask a Professional”. (Keiler Advertising)

Team Bank.

Developed and created Marketing Communications programs for state-wide bank

DESIGN

DeSola – Fiore Group. Implemented Corporate Identity program for Connecticut Bank and Trust.

Houd-Weigman. Designed and built custom homes in the Menlo Park, Atherton, now Silicon Valley area of Northern California.

AD AGENCY

Keiler Advertising. Managed Marketing Communications of national clients – market research, advertising, promotions, public relations, etc.

CONSULTANT Consulting with clients. Advertising, market research, public relations, product development, business strategies, Branding, creative – art/copywriting, media programs, promotions, name changes, Logo design/redesign, web-design strategies/construction, etc Client include Banks, health insurance, wind energy, workforce development non-profit, web designers, other consultant categories.

BUSINESS EXPERIENCE

Consulting 1995 – Present, Dallas,Texas

Advertising Keiler Advertising, Farmington, Connecticut

Account Manager Heidelberg USA – German printing press manufacturer

Lone Star Industries – cement products manufacturer

Strathmore Paper – fine writing papers manufacturer

Profit Control Systems – MIS for national printing industry

Westvaco Envelope Division - envelope manufacture

Banking

Team Bank, Dallas, TX. Director, Marketing Communications

Connecticut National Bank, Hartford, CT. Dir. Advertising and Sales Promotion

First Interstate Bank, Los Angeles, California. Dir. Advertising and Sales Promotion

Wells Fargo Bank, San Francisco, California. Ad Manager (also Marketing Officer, Systems Officer, Management Trainee)

Design

DeSola – Fiore Group, New York City, NY. Corporate Identity Consultant

Houd-Wiegman Corporation, Menlo Park, California. Architectural Designer/Builder

Military

United States Air Force. Captain



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