Sales Manager
Resume:
Gabriella Luciano
Montréal, Québecg
H2K 2R4
*************@*****.**
SUMMARY:
As an experienced Business and Creative Development Director I have both the ability to lead and motivate a team as well as react quickly to market demands and perform well under pressure. My strengths lay in my ability to identify and incorporate trends, quantitative analysis & interpretation of numbers, branding and identity, industry/vendor relationships, price negotiation, management and leadership.
I take pride that I’m a dynamic sales and marketing executive with extensive experience prospecting, negotiating and closing strategic partnerships. I have a proven ability to generate revenue, expand market share and develop innovative product and services across different industries. A self-starter with highly transferrable skills and experience that translates into increased sales and profitability for the organizations I have lead.
Professional Skills:
• Expert in women's, men’s, children’s apparel, fashion trends, product sourcing, product development, and developing private label assortments
• Successful track record of driving revenue and profit growth across diverse store formats at different levels of retail distribution
• Excellent knowledge of the competition and the fashion/apparel and creative marketplace
• Building up a business through gaining new customers and accounts in the fashion and retail industry
• Planning & Executing strong presentations for new product development to prospective clients
• Maximize campaign performance, leveraging expertise to expand existing accounts
• Retails: Hbc (Zellers, The Bay), Walmart, Simmons, Loblaws, Bealls, Ricki’s, Sears., Forever 21,Kohls, Kmart, Dillards, Reitmans
Professional Experience:
Creative Director/Production Manager 2011-2012
Fame Jeans Ville St-Laurent
• Lead all sales and marketing for branded & private label
• Responsible for business development, sourcing new brands, new customers, and new products
• Oversee and Licensing of current brand
• Set and measure sales plans per customer and territory
• Plan, monitor and ensure critical dates are met based on a critical path
• Manage and ensure compliance with all budgetary goals, consistently looking for opportunities to improve sales and profits with management
• Conduct Trend Research, Theme, inspiration, color direction to produce collection
• Manage design team of 15 employees, and team of import co-ordinators
• Attended Regular Vendor meetings and actively involved in negotiations
VP Brand Director 2003-2011
RD-International
• Create a collection- under the brand Nitrogen ( Research /Trend Analysis/ study sales strategy growth)
• Implement product assortment, sales and buying plans in order to achieve category targets.
• Deliver against control label objectives in order to achieve annual sales, market share and profit objectives.
• Ensure that the control label brand product development process is consistent with established standards for assigned category.
• Communicate category, category change and activity, and merchandising standards
• Develop, monitor and manage within annual operating budgets
• Collaboratively plan activities and develop strong relationships with the vendor community in order to maximize internal revenue
• Work with overseas suppliers from sample conception to production
• Work with customers to develop programs and follow-up with factories on production through travel / email / telephone communication
Ladies Head Fashion Designer/Merchandiser 2000-2003
Hollywood Jeans
• Technical computerised illustrations, Preparation of Tech-Packs
• Creation of Mood and Theme Boards
• Communicating w/Overseas on production and w/domestic production
Ladies Head Fashion Designer/Merchandiser 1995- 2000
Trio-Selection
• Create and execute collection- under the brand Groggy( Research /Trend Analysis/ study sales strategy growth)
Ladies Head Fashion Designer/Merchandise 1990-1995
Point Zero
EDUCATION:
DEC in fashion Design (Lasalle College) 1987
Languages: English, French, Spanish and Italian
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