robert f. bohn, marketing director

robert f. bohn

914-***-****

*********@***.***

PROFESSIONAL EXPERIENCE

The Leukemia & Lymphoma Society (LLS) 2008 – Present

World’s largest voluntary health organization

Director of Marketing

 Oversee creative services department of (3) graphic illustrators and (1) senior web designer.

 Responsible for creating detailed wire frames and assessing interface usability of main site.

 Develop online content for recruitment and marketing collateral materials.

 Direct creative support for all departments including eMarketing, communications and direct mail.

 Provide creative direction for all LLS programs and campaign materials.

 Monitor corporate identity standards / consult on design and production issues.

Metro International 2005 - 2008

Largest and fastest growing international newspaper

Metro New York, Director of Marketing

 Managed a department of (4) marketing specialists that interacted daily with an advertising sales staff of (3) sales directors and (22) account managers.

 Directed the overall marketing strategy that included supporting and building the Metro New York brand name through various media platforms. Marketing initiatives helped lead to yearly revenue gain of 20% and a 40% new business share of total advertising revenue.

 Identified and developed opportunities to extend the Metro New York brand name through added value programs, special sections, inserts, joint ventures, online promotions, sponsorships, advertorials, television programming, and special events.

 Developed strategic partnerships for Metro New York that built the brand through custom publications, community involvement, on-line collaboration, television exposure and cultural & sporting events. Partnerships included NYC Department of Parks and Recreation, City Parks Foundation, New York Public Library, Manhattan Chamber of Commerce, Mayor’s Office of Film, Theatre & Broadcasting, Manhattan and Queens Borough President’s Offices, NYC & Co., LES BID and Union Square Partnership. Athletic organizations included the Millrose Games, Reebok Grand Prix, AVP Brooklyn Open and New York Titans Lacrosse. Media partnerships included Plum TV, NYC TV, Domino, PC Magazine, Real Deal and Thrillist.com.

 Developed and implemented first online interactive media kit (www.metromediakit.com), which was adopted internationally as the barometer of all sales collateral and recruiting tools.

 Managed the launch of Metro LifePanel, the publication’s first online sales initiative and Metro’s Global Print Awards, the world’s largest on-line and print collaboration competition.

 Created the publication’s first high-impact branding weekly campaign, Do You Metro?, in The New York Times, which served as a visual statement of Metro’s influence among New Yorkers.

 Increased readership, readers per copy, and improved the quality of the demographics, by creating the first circulation strategy to effectively target Metro New York’s desired target market.

 Created targeted merchandising programs that led to increased involvement from existing clients and/or securing new accounts. Participants included Bertolli, Cinnabon, Gap, NIKE, Samsung and vitaminwater.

Kiplinger Washington Editors, Incorporated 2000 -2005

Most trusted source for personal finance journalism

Kiplinger’s Personal Finance Magazine, Director of Marketing.

 Managed the activities of the Kiplinger’s marketing department, working closely with internal functions such as editorial, circulation, online, corporate market research and special events. Responsible for the development of the overall brand positioning of the magazine that included the annual advertising trade campaign, primary research studies and developing / executing all marketing and sales presentations.

 Integrally involved in the re-positioning of the magazine, utilizing the “Create Your Own Success” tagline and supported the positioning through public relations, marketing data and societal trend analysis.

ESPN Enterprises 1995-2000

Worldwide leader in sports

ESPN Sportsticker, Director of Marketing Services

 Successfully implemented sales plan to increase ESPN SportsTicker’s new product revenue stream which resulted in the company’s first sports video games clients, i.e., Radical, Sierra, EA Sports and SEGA.

 Responsible for all research, public relations, custom publishing opportunities, sales support materials, merchandising, direct marketing, sweepstakes, and special events that effectively positioned and promoted the company’s products & services to the advertising community. (Including the prototype and eventual launch of ESPN The Magazine).

K-III Communications Corporation 1992-1995

Leading publisher of premier brands with leadership positions in the specialty niche markets

Soap Opera Digest, Director of Market Development

 Created the marketing plan that led to Soap Opera Digest highest advertising revenue year.

 Developed the first pharmaceutical, health & beauty aids, automotive and beauty / fashion presentations that positioned the magazine for prime advertising opportunities.

Forbes Incorporated 1988 - 1992

Preeminent publisher of business and financial news

Director of Marketing Services

 Directed all facets of competitively positioning Forbes, American Heritage, Forbes FYI and Forbes ASAP through the development / application of subscriber & readership data, tracked competition and monitored advertising category trends for domestic & international sales force

 Directed the promotional activities for two of Forbes’ new launches, Forbes FYI, quarterly men’s lifestyle magazine and Forbes ASAP, a business technology publication.

Time Incorporated 1978 – 1988

Worldwide leader of magazine publishing

PEOPLE Magazine, Marketing Director, Marketing Manager, Research Manager

 Directed the marketing strategy development and advertising sales information analysis for People Magazine. Product categories managed represented over $100 million in advertising revenue.

Philip Morris USA 1976 - 1978

Leading package goods manufacturer in the United States

Sales Promotion Manager, Sales Representative

 Developed and implemented product promotional plans and merchandising programs for all of the Philip Morris brands including Merits, the company’s successful entry into the low-tar cigarette market.

Education / Affiliations

 NYU’s General Excellence Award For Teaching, 1996

 Professor of Marketing, New York University, 1988- present

 Professor of Marketing, Manhattan College, 1984 – 1988

 St. John’s University, MBA Marketing, 1988

 Manhattan College, BS Marketing/Psychology, 1976

 American Marketing Association

 Media Research Directors Association

Contact this candidate