Regional Sales Manager

BRETT P. MORRICAL

***********@***.***

574-***-****, 574-***-**** Cell

***** ******** **** *****, *******, IN 46530

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SUMMARY

Eighteen years of progressively responsible and successful experience in Sales/Marketing/Fundraising, serving a variety of industries including Healthcare, Manufacturing and Consumer Products.

PROFESSIONAL EXPERIENCE

COMMUNITY SAFETY NET – Winnipeg, MB - July 2006 to Present

Community Safety Net (CSN) is a division of Gateway Publishing. CSN designs and distributes safety programs for children in the United States and Canada.

Team Leader (Regional Sales Manager) – March 2007 to present – Manage a team of four Project Coordinators and a Project Planner; provide guidance, ongoing training, development and support. Recruit and hire new Project Coordinators and Project Planners. Personally sell in a three state territory.

· Consistently rank #1 out of 4 Team Leaders

· Designed and Implemented many improvements to CSN presentations and marketing tools, resulting in a 24% increase in sales volume for Personal Safety initiatives

· 126% to quota in 2008

· 135% to quota in 2007

Project Coordinator – July 2006 to March 2007 – Responsibilities included managing and selling in a three state territory.

· Earned promotion to position of Team Leader after only seven months as a Project Coordinator

· Placed in the top five in enrollments for first full period worked (Networking News – September 7, 2007)

· Consistently emerged in top 3-5 in terms of children enrolled and average enrollments per day

· Led all Project Coordinators in enrollments for Period 12 (Networking News – January 11, 2007)

· Achieved sales record for a U.S. based rookie Project Coordinator (Networking News – January 11, 2007)

· 144% to quota in 2006

SELF-EMPLOYED – 2003 to 2006. Endeavors included:

Advantage Resume Service – Home based business: Resumes, Cover Letters, Business Correspondence, Job Search Strategies and Interview Coaching.

Freelance Marketing – CDC UNDERCAR LLC, a division of PERFORMANCE PEDDLER – Royal Oak, MI

$10 million supplier of aftermarket auto parts, Project Manager – Designed Internet and print marketing campaign.

BROWN & WILLIAMSON TOBACCO COMPANY - Louisville, Kentucky - 1998 to 2003

Owned by British American Tobacco, third largest domestic cigarette manufacturer in terms of market share.

Territory Sales Manager - November 1998 to May 2003 - Responsibilities included managing a team of Retail Merchandisers and budgets, market evaluation, growth strategies, contract negotiation and penetration, maximizing sales volume and presence, brand development, and selling to chains and independent retail stores.

· Increased territory market share by 36%, and contract penetration by 22% from date of hire, an unprecedented gain among peers.

· Consistently graded in District top 15% on Scorecard, a measuring tool for all job accountabilities.

· Won numerous awards for sales performance, including Summer Madness, Fight for Growth, and Highest Percentage of Strategic Brands Growth in District.

· Recognized by Corporate Strategic Development Staff for exemplary performance at START Sales Training.

· Chosen to present at two Section sales meetings, attended by 48 peers as well as management.

· Awarded citation for achieving the highest Calls Per Day Average in my Section.

Brett P. Morrical, page 2

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SUPREME CORPORATION/PRO FLEET DIVISION - Goshen, Indiana - 1996 to 1998

Start-up National Custom Commercial Vehicular Upfitter for the industry leader in Truck Body Manufacturing with $175 million annual sales.

National Fleet Sales Manager - May 1997 to May 1998 - Responsibilities included formulating and managing marketing programs, training and supporting a sales management team of 12 and regional sales staff of 42. Sold directly to key national accounts and mentored all regional sales personnel, advising and assisting in sales strategies, sales calls and territory development. Duties included the development of forecasts, plans, budgets, policies and procedures and pricing as well as coordinating and supervising trade shows and social functions.

· Increased total sales dollar volume by nearly 200% following promotion.

· Won in excess of 17 customers from the competition, including Bristol Myers, Brown

& Williamson Tobacco Company, ABM Industries and Nycomed-Amersham.

· Networked and Garnered customer referrals from all major automotive leasing companies.

· Secured Chrysler “ship-thrus” by presenting Pro Fleet qualifications and facilitating compliance with all criteria.

· Composed and implemented training, selling and competitive analysis manual.

· Authored Custom Conversion Owner’s and Warranty manual.

· Produced and presented in product instructional video.

Regional Sales Manager - May 1996 to May 1997 - Responsibilities included introducing Pro Fleet to all segments of the market, managing and selling directly in the western United States, mentored regional sales personnel and assisted in sales calls, advised lessors, banks and auto manufacturers on product information.

· Generated 62% of division total sales volume.

· Created and Implemented regional marketing programs.

· Developed and gave presentations to end-user, and lessor groups numbering up to 300 people.

· Achieved promotion to National Fleet Sales Manager.

MIDWAY COMMERCIAL VEHICLES - Elkhart, Indiana - 1991 to 1996

National leader in Custom Commercial Vehicular Upfits.

Regional Sales Manager - October 1991 to May 1996 - Responsibilities included spearheading entry into commuter manufacturing market, managing and selling in a seven state territory.

· Achieved #1 region status in 1996 for field generated sales.

· Won invitations and presented at two customer national conventions

· Mentored newly hired sales representatives by assisting them with time management, competitive analysis, selling strategies, presentations and product demonstrations.

ALCON LABORATORIES, INC. - Fort Worth, Texas - 1990 to 1991

An industry leader in Ophthalmic Products and Contact Lens Solutions.

Sales Merchandiser - Managed, developed and sold directly in Michigan territory.

· Awarded direct selling responsibilities. One of 3 Sales Merchandisers out of 45 to win this honor.

· Increased sales dollar volume for direct accounts by 36%.

· Established company-wide record on mandatory product knowledge exam.

EDUCATION

Bachelors Degree - B.G.S. - General Studies, Indiana University - Bloomington, IN

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