Management - Publishing, Entertainment, Television
Resume:
JENNIFER ROSENBLATT
**** ******** ******, **********, ********** 91343
*************@*******.***
QUALIFICATIONS PROFILE
Highly motivated, results-driven, and tenacious senior executive, interested in pursuing a management position within publishing, television, and entertainment industry. Possess strong background in sales, marketing, and strategic business development with stellar qualifications in creating effective marketing strategies and plans to increase sales, capitalize on growth opportunities, and exceed customer expectations. Leverage abilities in establishing win-win relationships and addressing diverse customer needs by providing innovative solutions. Proven effectiveness in working and multitasking in a globally competitive, high-volume, and fast-paced environment with dedication to superior service.
CORE STRENGTHS
- Business Management and Operations
- Sales, Marketing, and Promotional Campaigns
- New Product Development
- Competitive Market Research and Analysis
- Product Positioning and Corporate Branding
- Tradeshow and Special Events Coordination
- Organized with Strong Analytical Abilities
- Outstanding Customer Service and Relations
- Superior Interpersonal and Communication Skills
- Excellent Presentation and Negotiation Abilities
- Leadership, Training, and Team Building
- Problem Resolution and Decision-Making
RELATED EXPERIENCE
PROMOTER/SENIOR SALES AND MARKETING EXECUTIVE JUN 2000–PRESENT
- AFFILIATE BALL/PLAYERS BALL, CHATSWORTH, CA
Oversee all sales of sponsorships and promotions, regularly convene with all sponsors, coordinate sponsorship packages, create business sales strategies, manage Internet advertising, and handle all editorial coverage for magazines. Maintain frequent interaction with all sponsors, agents and artists from beginning to end of all performances.
Notable Achievements:
- Planned and coordinated various parties for the industry and promoted the players’ ball and the affiliate ball
- Collaboratively worked with several hip hop artists
SENIOR VICE PRESIDENT/VICE PRESIDENT OF SALES AND MARKETING JUL 1996–DEC 2010
- AVN MEDIA NETWORK/TEDDY COMMUNICATIONS, INC., CHATSWORTH, CA
Applied dynamic leadership talents for sales staff to develop their competencies and achieve their maximum level of potential. Rendered high level of assistance in building a comprehensive customer database. Provided expert oversight in selling convention booth space and award show sponsorships. Promoted and sold Internet banner advertising and innovated Internet banner contracts for several company websites. Supported in the construction and implementation of new company procedures, policies, and protocols. Created a favorable public image by working collaboratively with CEO, Publisher, and President of the company.
Notable Achievements:
- Amplified sales with new and existing accounts while generating more than $6M per year
- Generated new business opportunities for the company by performing cold calling, creating all advertising contracts, and by working closely with editorial staff
- Fulfilled the role of an associate publisher and created layouts for several magazines and supplements
- Served as an integral contributor in designing new magazine and website for the online industry
- Developed media kits, layouts, and rate cards annually in conjunction with the Art Department
- Appointed as the company’s representative at international and domestic trade shows
- Presided over the growth of two in-house trade shows and one major licensed trade show
- Improved ad-trafficking for two magazines and supplements on a monthly basis
SENIOR ACCOUNT EXECUTIVE MAY 1994–JUN 1996
- STARCOM TELEVISION INC., BURBANK, CA
Prepared custom sales letters and advertising directives for the Sales Department, including all contracts for new and existing accounts. Built and cultivated long-term quality relationships with customers to provide total satisfaction as well as to generate sales and new business opportunities.
Notable Achievements:
- Earned distinction for selling syndicated television shows to domestic and international networks
- Grew corporate revenue through the creation of innovative marketing and sales strategies
- Established and implemented new client procedures and protocols toward fulfillment of corporate goals
- Forged a highly productive sales staff by continuously facilitating training sessions which can develop their competencies and achieve their maximum level of potential
OTHER EXPERIENCE
CONSULTANT, CLIENT: JELIQUE PRODUCTS OCT 2011–MAR 2012
- ROSECORP CONSULTING, INC., NORTHRIDGE, CA
- Ushered the startup of a proprietary-owned consulting business, serving Jelique Products, a major client
- Initially hired as a consultant, responsible for revamping the website, attending conventions, as well as gathering editorial coverage and profiles in the best magazines within the industry
- Sourced artists who will restructure the entire advertising campaign while simultaneously driving sales increase
EDUCATION
COURSEWORK IN BUSINESS ADMINISTRATION, Received Certificate in Professional Selling and Marketing
- California State University, Northridge, CA
GENERAL STUDIES
- Los Angeles Valley College, Los Angeles, CA
PROFESSIONAL AFFILIATION
Member, National Human Society
TECHNICAL PROFICIENCY
Microsoft Office Suite: Word and Excel including SalesLogix and FileMaker Pro
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