Manager Marketing

Danielle Robertson

** **** **** ****** *** York, NY 10011 • 917-***-**** • ********.*********@*****.***

SUMMARY OF QUALIFICATIONS

Agency/in-house Copywriter proficient in creating results-driven campaigns and collateral within Digital/SEO and traditional platforms. Extensive background in consumer, b-to-b, technical and educational long and short form copy. Mass and luxury experience in beauty, fashion, television, home, real estate and automotive industries. Excel at interpreting marketing strategy to convey key competitive message verbally and visually on time and within budget. Strong conceptual skills relating to art, design, typography, photo shoot/film/post production.

PROFESSIONAL EXPERIENCE

Creative Direction/Copywriter

L’Oréal USA: Garnier, Kérastase, Matrix

New York, NY 2003 – Present

• Collaborated with marketing, education and art directors on Global/US product launches and line extentions. Development of all collateral assets to support these initiatives including: headlines, taglines, product names, package copy, technology story, brochures and scripts.

• Partnered with multi-channel/intergrated communications on interactive, social media, SEO, Vlogs/blogs, micro sites, banner ads, sweepstakes promotions, email blasts and text concepts.

• Established copy procedures and processes. Managed freelance copywriters, projects and schedules. Developed, updated and maintained style-sheets and editing reference tools.

• Concepted, developed, executed and edited brand magazines for both the Matrix and Logics brands. Developed brochures, sales letters, and DVDs for L’Oreal Matrix Fast-Forward conversion program that resulted in 5,000 new salons adopting the Matrix brand as their primary product selection.

Copywriter/Consultant

iVillage.com, substance.com, Dove, Oil of Olay, Bee-Alive, VoiceStream, Popular Club Plan, Alfred Dunhill, La Redoute, Jordache, ittala Crystal, Weleda New York, NY 2000-2003

• Launched new products through global and domestic marketing campaigns including print advertising, pr promotions, and corporate collateral.

• Maximized resources to modernize fashion catalog through copy, typography, layout and design. Results culminated in a 53% increase in catalog circulation, 78% increase in gross demand and a 10% reduction in cost-per-book expenses.

• Interfaced with marketing, education, freelancers and printers to manage projects and mentor team.

Senior Copywriter/Copy Manager

MTV Networks New York, NY 2000

• Performed creative services, concept ideation, copywriting, proofing and editing across all networks including: MTV, CBS, Nickelodeon, TV LAND and NOGGIN.

• Collaborated with marketing and design on launch of NOGGIN network.

• Developed media kits, ad campaigns, taglines, print ads and signage.

Copywriter/Account Manager

Kamen Advertising New York, NY 1994 -1999

• Worked directly with art directors to concept and develop ad campaigns, point-of-purchase and promotional collateral for several accounts throughout various industries including: Housewares, Apparel, Automotive, and Travel.

• Copywriting, editing, hiring and managing proofreaders.

• Managed and delivered creative for international shipping account. Coordinated and executed media placement strategy, increasing billings by more than 40%.

Production

EUE/Screen Gems New York, NY 1992-1994

• Assisted in concepting, scriptwriting, casting, photo, film and post-production.

• Coordinated photo/commercial shoots.

EDUCATION

Bachelor of Fine Arts, Communications, New York Institute of Technology

Copywriting, School of Visual Arts

Copywriting/Direct Mail, New York University

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