JOHN S. BEVENS
Phoenix, AZ 85028
Top-producing and award-winning professional with a high level of creativity and exceptional management and problem solving skills.
Repeated success cultivating and managing multimillion-dollar agency accounts. 20 year proven track record of identifying key buying influences and developing strategic marketing plans to facilitate long-term business relationships. Experienced in all aspects of marketing, advertising, SEO strategies, broadcasting, branding, art direction, information technology, and strategic planning. Recognized for keen business insight and expertise translating concepts into action to maximize results for client campaigns. A natural team leader, motivator and contributor.
● Marketing Trends ● High-Impact Presentations ● B2B & B2C Sales Strategies ● Team Management ● SEO Strategies ● Exceeding Revenue Goals ● Social Media Strategies ● Creative Direction / Production ● Branding / Advertising ● Contract Negotiations
Currently the Marketing Manager at a leading full-service advertising agency and design firm that specializing in traditional and new medias. Responsible for overseeing entire life cycle of marketing, advertising, SEO and media plans for new and existing clients. Develop marketing, advertising & branding solutions that best fit a client’s goals with heavy emphasis on SEO and Social Media strategies. Oversee all marketing directives for web, radio, television, print, online & social media. Heavily involved in client relations & retention programs, operations, and achieving agency revenue goals.
•Successfully helped land 9 new agency accounts in 2010 and 10 new accounts in 2011, adding annual revenues of over $3M each year.
•Developed strategies that improved productivity by 30%, eliminated redundant processes and implemented programs to motivate staff.
•Led team in winning multiple awards for creativity, outstanding design and campaign impact.
Alliance Consulting Group Inc. May 2000-May 2001
Sr. Marketing Executive
Worked closely with key clients at CEO and CIO levels to penetrate and develop new business opportunities through strategic marketing programs, Internet research, consultant networking and referrals. Was responsible for overseeing the entire marketing process, SEO strategies and developing marketing programs to improve and build the Alliance brand. Created new business through creative marketing strategies including direct mail, focus groups, client appreciation parties, sporting events, entertaining key accounts. Maintained strong relationships with key clients, sales staff and upper management.
•Created marketing campaigns for company that helped bring in over $2M in revenues to sales staff.
•Developed key relationships with Fortune 500 clientele in order to maintain high company margins and client retention.
•Instrumental in streamlining several operational processes that increased productivity by 30%.
CIBER Custom Solutions Group
Manager of Recruiting
Responsible for the hiring, management, training and productivity of new and existing IT sales & recruiting team of 8. Organized and lead weekly sales & recruiting meetings, developed new marketing strategies to attract best technical staff. Vigorously marketed open positions via internet, distributed sales leads, tracked sales leads & recruiting statistics, & trained and assisted sales people & recruiters to optimize their efforts, managed branch when needed.
•Contributed $1.5 million in revenue in a year’s time through hiring efforts and management initiatives. Created online presence where there was none before my hire. Marketed a daily basis, new projects, company and culture to candidates and clients.
•Designed and implemented new online sales, marketing & recruiting strategies.
•Consistently developed and marketed new business opportunities for company through direct mail, telemarketing, networking events and referrals.
Spectrum Technology Group (Division Sales & Recruiting Manager
Hired to develop and manage a new sales/recruiting department for software development & programming services the Phoenix office. Instituted interviewing protocols and developed all forms and procedures needed for sales & recruiting process. Oversaw and managed the department on a daily basis.
• Sold company services to regional and Fortune 500 clients and increased billings by $1.6M in 11 month time period.
• Developed new business opportunities for solution-based projects through Internet research, client referral programs & networking events
KTVK CHANNEL 3 Television
June 1995 – April 1998
Sr. Account Executive.
Was top new-business producer for KTVK for entire tenure at station. Consistently met and exceeded sales quotas. Prepared Nielsen rating statistics, developed qualitative research reports and consulted clients on best programming to maximize ROI, reach, impressions and impact. Utilized solution selling and sold creative concepts for television ads. Was instrumental in developing high-level relationships with agency buyers, and direct accounts. Oversaw all aspects of client creative from script to screen.
KTVF CH. 11 Television - CBS (Northern Television Inc.)
Aug.1988 - Feb. 1991
Senior Account Manager
Sold region’s #1 rated CBS affiliate to local and national advertising agencies and direct business accounts. Prepared client packages utilizing Nielsen ratings data, Qualitap qualitative research. Utilized Xerox Solution Selling techniques and creative consultative approach to be achieve and maintain stations top producer status 3 years running.
Arizona State University (1991-1995) Broadcast Management, Communications Minor
Xerox II Time Territory Management, Xerox II Advanced Sales Techniques,
Solution Selling, Advanced production and direction techniques, Adobe Photoshop, Adobe Sound Booth, Excel, Power Point, Microsoft Office.
2 time Goldie Award winner, 3 time Bonnie Award winner, 4 time Telly Award winner, 2 time Aurora Award winner, 3 time Top Revenue Producer A