Sales Manager, District Manater

Curtis G. Lilieholm IV. P.A., C.P.S.

** **** ****** ***** *****, New Jersey 07756

732-***-**** **********@*****.***

201-***-**** Mobile

EXPERIENCE:

Salient Imaging Inc.; Mid-Atlantic Regional Sales Manager (08/01/13-10/31/2013)

Salient Imaging Inc., a private company based in the United States, has purchased the Assets of Medipattern including

the Visualize: Vascular 3D Luminal rendering product platform.

Hospital, Sub-Acute Care, Radiology Imaging Centers, Vascular Surgeons, Cardiac Surgeons, Thoracic Surgeons,

Radiology, Nursing, Ultra-Sound, Mobile ultra Sound Centers, C-Level, Materials Management, and HIPPA based

patient reimbursements.

Mid-Atlantic Regional Sales Manager-NJ, NYC, NY, PA, MD, DE, Washington DC, VA, WV, SC, GA, FL, RI,

CT, NH, MA, MN, TX.

Sales Career Milestones; Introduction of Visualize: Vascular 3D of the Carotid, Lower Arterial, Bulb, working on

White papers for AAA, Colonoscopy, cleared for every artery & vein by the F.D.A.

• Differentiate Salient Imaging Inc., Visualize: Vascular 3D from the market place, no competition.

• Clinical studies reveal a 99% correlation rate of results from Visualize: Vascular 3D rendering to an M.R.A.,

M.R.I., and C.A.T.

• Redesigned work flow for Salient Imaging Inc., and our clients in order to have the company break even.

• Revised marketing materials to reflect protocol’s for R.V.T.’s to scan consistent with S.O.P.’s of the company.

• Responsible for hiring (OEM) Manufacturers Representatives (1099’s) & W’2 Employee’s to hire and

promote with in their geographic regions. Full decision making process in releasing partners who failed to

meet their outlined objectives.

• Full responsibility of Profit & Loss for stated region, cutting entertaining expense budget by 95%.

Confidential Client: Led clinical trials and designed work flow that created revenue of $612,000.00 to Salient

Imaging Inc., Confidential Client: created revenue stream of $34,200.00, Confidential Client: created

revenue stream of $945,000.00, Confidential Client: created revenue stream of $537,600.00 per year,

Confidential Client: revenue stream of $945,000.00, Confidential Client revenue stream of $747,000.00.

• Championed Salient Imaging Inc., prospectus to raise Capital for future investors, through projections of

2013, 2014, 2015.

• Identified market for stroke: 167 Million exams per year, # patients in USA (2012) 7 Million Diagnostic

Ultrasound Exams for Stroke, # of Screening procedures in the USA (2015) 160 Million Stroke Screening

Exams, Enabling Event: Vascular disease prevention reimbursement by Medicare / Medicaid is being

discussed now, would need to be enacted.

• Key Concern: No Ultrasound exam can be performed quickly enough or accurately to be useful (CDE)

Visualize: Vascular 3D Rendering is!

MEDIPATTERN CORP, Regional Sales Manager (08/01/2012-08/15/13)

Hospital, Sub-Acute Care, Imaging Centers, Vascular Surgeons, Cardiac Surgeons, Thoracic Surgeons,

Radiology, Nursing, C-Level, Materials Management, Reimbursements.

Regional Sales Manager- NJ, NYC, NY, PA, MD, DEL, Washington DC, NC

Sales Career Milestones: Introduction of Visualize; Vascular 3D of the Carotid, State of the Art technology,

in

Resolution imaging. Providing the medical community with an advanced modality of Stenosis, Plaque, of

the

Carotid(s) left/right. Introduction of new revenue enhancement of additional CPT code that is done in

Addition to 2D Doppler. Non-Invasive, provided on any ultrasound machine that is uploaded through a

Cloud. F.D.A. has cleared our technology for every vein & artery in the human anatomy, Steer surgeons to

Brainstorm in writing clinical papers for other modalities of our technology, Dialysis, Femoral, Trauma

Patients with internal bleeding, etc.

Differentiate Medipattern Corp Visualize:Vascular 3D from the market place no Competition

• Clinical studies reveal a 99% correlation rate of results of Visualize:Vascular 3D to an M.R.A.

• Dramatic cost reductions of testing procedures for the medical community.

• Led clinical trials & observations from start of cycle to end.

• Entrenched with Marketing Department in development of new opportunities in the market place.

• Responsible for hiring (OEM) Manufacturers Representatives (1099’s) & W’2 Employee’s to hire

and promote with in their geographic regions. Full decision making process in releasing partners

who failed to meet their outlined objectives.

• Full responsibility of Profit & Loss for stated region, cutting entertaining expense budget by 95%.

• Institute new OEM partners (1099’s) full authority to hire & promote with in their geographic

regions. Full decision making process in releasing partners who were not meeting their stated

objectives.

• Interviewing, Hiring process of W’2 Territory Managers in order to meet their stated objectives,

termination authority when territory managers were not meeting sales objectives.

• Full responsibility of Profit & Loss for region stated above.

• Successful introduction & utilization of our Visualize:Vascular through both regional & national

customers.

• To list a few, UMDNJ, Fresenius, Lennox Hill Radiology, American Medical Imaging, American

Imaging Centers, etc. (Confidential client base)

• 600% growth in regional territories over expected corporate objectives.

• Stabilized revenue reimbursement for our customer base through insurance reimbursements by

working aggressively on insurance denials, having them re-submitted and approved.

• Educating Office Managers, Nursing, and Administration on proper methods of reimbursement

policies that proved extremely effective.

• Establishing a work flow that allowed our process for both our internal organization as well as our

customer base to increase higher insurance acceptance and reimbursements.

EXPERIENCE:

THE NEW BIRTH, LLC, District Manager (10/1/2010-04/15/2012)

HOSPITAL/PHYSICIANS/ACUTE CARE CENTER SALES

Focusing Markets include: Pain Management, General Surgery, Podiatry, Family Practice, Inpatient market

segments, Orthopedic(s), Spine. Inpatient market segments inclusive of O.R., OB/GYN, Cardiac Cath Lab,

Radiology,Intensive Care Unit, Coronary Intensive Care, Pediatric Intensive Care, Emergency Room, Trauma,

Central supply, Purchasing, Nursing, C-Level interaction.

District Sales Manager-New Jersey, NYC, Pittsburgh

Sales Career Milestones: Introduction of low level laser technology avoiding invasive surgery or RX’s

as an alternative for the relief of chronic pain.

• Successful introduction of new modality device to multi-segment population

• Achieved #1 in sales throughout the United States

• Extensive clinical observations, Yale, Harvard 93.6% success rate

• Collaboration with colleagues (surgical) viewed a 98% reduction in pain

• Increasing proven reduction of pain levels in dramatic numbers to post-surgical patients

• 98% success rate in reduction of pain in orthopedic patients.

• Expanded market to the canine industry, specifically horses and dogs, cats reduction of pain

• Led clinical trials and observations from start of cycle to end

• Worked extensively with Marketing department to improve market penetration

• Recruited 1099 partners & trained them to be successful with Laser Touch One

• Responsible for full P&L for The New Birth, LLC

Avid Medical, Inc.: NJ & NYC- (4/1/2000- 9/1/2010) (Brought on board as an original founder)

Clinical Proto-Type Specialist (sales)

Responsibilities: Design, develop; implement custom procedure trays & modules in Acute & Sub-Acute

Market. Spend Analytics, Product Standardization Committees, Capital Equipment, C-Arms, X-ray. Heavy

emphasis on invasive surgical product utilization observing surgery & advising direct reports & Mentoring

surgeons, R.N.’s & Nursing staff with an extreme emphasis on Education on an array of products from multiple

branded manufacturers. The call points inclusive of Operating Room, Orthopedics, Open Heart, General

Surgery, Spine, Podiatry, ENT, Cataracts, Pain Management, Anesthesia, Vascular, EP, OB/GYN, Radiology,

Cardiac Cath Lab, Central Supply, Materials Management & C-Level suites. Business development in order to

eliminate medical waste or duplication of services, by Empowering a logistical flow of information to the decision

makers for the purpose of visualizing new opportunities in the healthcare market place.

• Territory sales from zero year one to exceed $1,250,000.00 (2000)

• Territory sales exceed $3,400,000.00 (2001-2003)

• President’s Award winner 2003

• Full responsibility of P&L for territory management & leadership

• Recruited new distributors to expand sales for multiple organizations in the multimillion & billion

market place

• Retained new relationships with our branded manufacturers remaining neutral while exceeding

multiple territory sales achievements’ for over 45 different manufacturers.

• Designed & maintained protocols for our manufacturing partners & distribution teams to exceed a

98% compliance in market place for customer satisfaction

• Developed & delivered market/surgical presentations to national and international distributor

representatives

• Ranked # 1 Territory manager out of entire company for Profitability

• Received Directors award in 2006

• Recruited new employees for Avid Medical, Inc.;

• Trained new employees for Avid Medical, Inc.;

• Territory sales in excess of $9,000,000.00 yearly 2008- 2010

• Company was sold to NYSE & went public 2010

• Custom Tray Specialist award 2009, procedural & module sales

• Award of Surgical Excellence 2010, inclusive of sterile technique & patient risk assessment

enhancements.

Medline Industries, Inc.; IL

General Line G/M (08/1987- 04/2000) New Jersey & NYC

Responsibilities : Selling entire line of Hospital disposables (over 100,000) different categories’ like; Gauze, Wound

Care, custom procedure trays, linen, suction, urological, instrumentation, sterilization containers, commodities’

plastics, Hospital beds and stretchers, wheel chairs and other patient assist devices, sutures, needles and syringes, etc.

Departments inclusive of Radiology, X-Ray, Operating Room, Cardiac Cath Lab, Intensive Care Unit, Coronary Care

Unit, Pediatric Intensive Care Unit, Trauma, Emergency Room, Pharmacy, Labor & Delivery, Neo-Natal Intensive

Care Unit, Vascular, EP, Open Heart, Orthopedics, Spine, Neuro, Pain Management, Anesthesia, Central Supply,

Materials Management & C-Level Suites.

• Grew North East Territory from $250,000.00 to over $3,000,000.00 annually in revenue with an

average growth of 400-600 new product line skews to Acute & Sub-Acute market place

• Held responsibility for profit & loss, Accounts Receivables collections in the NJ & NYC market

place. Lowest exposure of A/R in the United States

• Designed, implemented of new surgical representatives while implementing & exceeding corporate

programs, training, cross training other new hires

• President’s Award 1989 for sales excellence

• Government Sales Rep of the Year 1992

• Sales Representative of the year 1996

• Continuously exceeded quota’s throughout tenure at Medline

• Fluid rotation in ICU,CCU,PICU, OR, Trauma, Infection control protocols, central supply,

product standardization committees, GPO compliance of at least 85% with Med-Assets,H.P.G.,

Novation, Premier, Broad-Lane, etc.

• Ranked in top 10% in General line sales force of over 450 representatives & in top 3% tier of most

profitable territory in excess of peers

Education:

Medline University (Mundelein, IL) Surgical Rotation & Infection Control 1987-1995

Rutgers University (Newark, NJ) Pursued M.B.A. Finance (Achieved 36 credits) 1989-1991

Fairleigh Dickinson University (Madison, NJ) B.S. Marketing & Psychology 1981-1986

Special Skills:

• Radiology Imaging Carotid, Femoral, Lower Arterial, Bulb, AAA, Colonoscopy.

• Proficient in reading Radiology Reports for Stenosis of the above.

• Eastern Suffolk Cardiology, The Stony Brook Community Medical Center.

• State University of New York.

• University Diagnostic Medical Imaging

• Montefiore Medical Center

• Albert Einstein College of Medicine

• North shore LIJ-Cardiology

• Mountainside Hospital O.R. Circulation, L&D, Radiology, Cardiac Care, E.P.

• East Orange General Hospital O.R. Circulation, Orthopedics, Laparoscopic, Ophthalmic,

General surgery

• BayShore Community Medical Center Orthopedics, E.P., Cardiac care, Extremities,

Laparoscopic, O.R. Circulation

• Jersey Shore University Medical Center Cardiac Care, E.P. Lab clinical circulation

• St. Mary’s Hospital O.R. Circulation, General Surgery, ENT, Podiatry, Cardiac Care, E.P.,

Pain Management, Open Heart, Orthopedics, Laparotomy, Laparoscopic, Extremities,

• Bayonne Medical Center O.R. Circulation, Cardiac Care, E.P., L&D, Orthopedics,

Laparoscopic, ENT, Ophthalmic,

• Barnert Hospital O.R. Circulation, General Surgery, ENT, Wound Care, Laparotomy,

Laparoscopic, Extremities, Radiology, Same Day Surgery, Products Standardization’s,

Orthopedics, Labor & Delivery

• U.M.D.N.J. Cardiac cath, E.P.

• C.E.C’s Current

• Member in good standing of A.O.R.N.

• Certified Health Care Representatives Check-List, Sterile Protocols

• Government Accounts Specialists (F.S.S. #V797P-4816A)

• Full credentials to circulate in multi-tiered O.R. & Maintained Yearly.

• Professional recommendations for ethics, efficacy and Supply chain cost

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