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Project Manager Sales

Los Angeles, CA, 90008
August 16, 2012

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John B. Denny

**** *** ****** ***** | Los Angeles, California 90008 | 323-***-**** - 310-***-****



Strategic Planning and Budgeting in alignment with corporate strategies, initiatives and goals.

Directing Projects & Operations, Management and Process Development.

Relationship building, Managing teams and Solutions Management.

Agile (Scrum) Development Process - Full Software Development Life Cycle.

Partner with Business Teams and Cross Functional Technology Teams.

Partnership and Directing Offsite/Offshore Vendor Teams and their Contract Negotiation.


10/11 – Present – Director, eCommerce Platform & Operations – Guitar Center; Westlake Village, CA

Develop eCommerce Platform Strategy

o Create year over year business plan to drive the strategic direction of the eCommerce platform.

o Work with brand teams for two major online brands ( & to build online plans for Merchandising, Marketing and Site development.

o Manage the Content Management System and all site content and deployment schedules

o Designed & Developed ATG Content Administration customization based on business requirements.

o Partnered with the Development team to create a new page development strategy using Endeca Experience Manager.

Manage the eCommerce Roadmap

o Provide Project Management over (15) three week sprints to provide new features and technology.

o Sprints included management over business and technical teams and presiding over SCRUM sessions as well as prioritization and steering meetings.

o Worked Closely with Business, Marketing and Merchandising teams to discuss, recommend, explain and reconcile desired requirements as well as ATG features, their customization and usage of best practices

o Responsible for identifying and removing impediments to successful sprint cycles

o Worked closely with developers in design and development phases to help resolve technical challenges

o Nightly Catalog Content, Prices, Promotions and Coupons load from ERP system to BCC and then publish to stage and live site.

Enterprise Solutions Management – process framework for multiple systems

o Develop Enterprise and Brand level solutions for Merchandising, Marketing, Business Development, Digital Assets and Pricing to increase functional efficiency.

Oversee the migration of the Musician’s Friend & Music 123 brands to the ATG platform

o Document ATG best practices and standards for Design and Development teams to build the scalable, reliable, high performance, extendable and easily maintainable applications

o Configured the Workflows and Topology in BCC for business users to create catalog data (Items, Prices, Promotions, Scenarios, Images, Home Pages slots, Targets) into BCC versioned database and then publish that data into Staging and Production environments

o Participated in the design of the Data loads process, which loads the Items, Prices, Promotions and enriched content data into the BCC publishes them to staging and production B2C databases.

Internal Digital Experience Dependent Functions

o User Experience, Marketing, Merchandising, Web Analytics, Search and Browse, Content and Community, Business Development

3/02 – 10/11 – Director, CRM –; Los Angeles, CA

Develop overall strategy and direct execution of customer focused programs.

o Owner of budgeting, scheduling and scope maintenance as it relates to several internal projects.

o Perform ongoing customer surveys and analysis to determine strategic direction of CRM system

o I am responsible for all facets of the Project Management process. Project required constant communication with cross-functional teams as well as detailed schedule and budget tracking.

Manage the CRM roadmap including design, development and deployment

o Establish and manage the SCRUM process. This includes acting as Product Owner and SCRUM Master role(s). As part of the SCRUM process, I maintain all communications and documentation associated with cross-functional groups.

o Perform duties related to both Project and Release management as part of the project lifecycle.

o I developed a concept for a 3rd party email system. I have created an initial designs and wireframes using Microsoft Visio, submitted them to our System Engineers who create the proper architecture and specs and submit them for execution to our off-shore development team in Rimnicu Valcea, Romnia.

Balance tactical and strategic needs as well as short-term versus long-term goals

o Required me to focus on how the products of our projects affected the bottom line and the future of the business. With this knowledge, I was able to see the full spectrum of the project’s effect, not just the completed project under management.

Encourage the use of the CRM platform and tools across the organization

o Utilize as a compliment to the email marketing system.

o Set up accounts for reps and customized the accounts according to sales needs.

o Worked with sales teams to train and develop their skill in relationship building software tools.

Served as Project Manager on several technology upgrades

o I placed a heavy emphasis on establishing and maintaining tight project schedules. I used MS Project to manage the scheduling process. I managed all aspects of the project management process – including initiating, planning executing and testing. I have also been instrumental in release and change phases in the software development and upgrade processes.

9/98 – 3/02 – Director of Affinity Programs – Mosaic Performance Solutions/Protection One; Culver City, CA

Designed and conducted managerial surveys oversight for quality assurance projects to measure customer service response and customer satisfaction rates.

o Created and facilitated the issuance and development of customer focused surveys. This project was not only related to the technology needed, but the content for the survey as well..

Created and implemented development and training plans for domestic and international call centers.

o Launched several call center projects (Domestically and Internationally) that were focused on sales development for our clients. Some projects required software implementation and training support.

Travelled up to 65% Position required 50% travel.

o I have travelled up to 65% of my time on a Project. The current project requires about 50% travel

Responsible for building, managing and maintaining business and performance goals.

o As part of the Project Management process, I was required to manage the triple constraints of the project to be certain that we made every effort to complete the project within the project charter requirements.

7/96 - 3/98 - Project Manager/Analyst - Pinkerton’s Inc.; Encino, CA

Develop and manage a national call center effort aimed towards revolutionizing industry economics.

o I developed a project to expand the paradigm on the cost of account creation, as well as the delivery and waste of resources. I also managed the technical, human, call center and sales resource needs.

Responsible for building, managing and maintaining business alliances.

o I managed partnerships of all project stakeholders to ensure clear communication across the spectrum.

Develop and manage business relationships between our company and independent authorized dealers.

o I managed extensive communications with domestic and international outsourced stakeholders.

Serve as Project Manager on a comprehensive web-site project (with e-commerce).

o My job was to manage the development of an existing platform that needed an entire operational makeover. I worked with local partners as well as in India – while managing several functional managers such as product marketing, database marketing, systems engineering and others. I was responsible for the creating the new site on a different technical platform and finished within all project limits.

Managed national telemarketing program.

o After successfully managing the launch of the project, I was retained to manage the entire effort.

Build stronger partnerships between sales and marketing functions.

o I worked on team building activities to ensure better understanding, and better communications.

o I worked between Encino and Edmonton, (Canada) on a project to develop electronic security products.


Worked on-site on projects in 34 national and 6 international client offices including: Glasgow, Scotland; Dublin, Ireland; Mumbai, India; Santiago, Dominican Republic; Saskatoon, Canada; and Montego Bay, Jamaica.

Increased Revenues by 64% through a unique online marketing strategy

Led development teams for new email and online marketing efforts – Increasing email revenue by 41%.

Key Director on partnership between Protection One and HomeBase. Developed a strategy that increased participation (in-store kiosk program) by 110%, while increasing sales by 125%.

Successfully developed communications channels on both domestic and international projects – increasing productivity by 32%.

Helped to generate a 320% increase in sales leads in first year of call center management.


Various SAAS products, J2EE, MS Project, MS Visio, MS One Note, Html, Photoshop.


Masters of Project Management (MPM)

Keller Graduate School of Management; 12/2012 (expected)

Masters of Information Systems Management (MISM) – Project Management Emphasis,

Keller Graduate School of Management; 6/2011

Bachelor of Arts, Political Science, Morehouse College; 5/1991

Certification – Endeca – Experience Manager

Oracle University, Chicago, Il 6/2012

Certification – ATG 10 Business

Oracle University, San Francisco, CA 4/2012

References will be provided upon request

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