Guy R Bailey

Experienced mid-career professional with background in fast-moving, competitive sectors both in leading small teams and working within large departments of national and international organizations.

Extensive experience and knowledge of:-

• Public Relations

• Crisis Management & Communications

• Media production, presentation & training

• Multiple Project management

• Publicity

• Writing for the web

• Event Planning and Management

• Media Spokesperson and Presentations

• Social Media and New Media

• Staff Management, Supervision & Development

• Media Relations

PROFESSIONAL EXPERIENCE

THE OPEN UNIVERSITY – Milton Keynes, UK 2006-2009

Media Relations Manager for the largest University in the UK, with over 250,000 students:-

• Devised and controlled over 50 publicity campaigns from pre-planning through execution to evaluation for Open University produced TV, radio and online programs that broadcasted on the BBC and Discovery Networks

• Seconded for six months to be Head Writer of Platform (www.open.ac.uk/platform), a new social-media based website – created and commissioned features and content, produced podcasts, interviews, columns, blogs, photographs and forums for the site

• Produced Platform’s coverage of the 2008 U.S. Presidential Election including writing/moderating a live blog that was viewed by over 5000 readers worldwide on election night

• Implemented numerous media campaigns to promote new courses and achieve publicity for the University; including the launch of OU’s presence on iTunes U

• Planned and executed three annual Graduate Publicity campaigns; publicizing the achievements of 15,000 graduates to national, local and specialist media. Each campaign achieved over 200 positive articles on OU graduates.

• Researched and produced student case studies to support general publicity work; which produced over 100 positive stories on OU graduates

• Procured and managed department’s media evaluation systems, media monitoring and cuttings agencies

• Management responsibilities including supervising and training three office staff, new recruits and various freelance and temporary staff

Guy R. Bailey Page two

BRITISH BROADCASTING CORPORATION – London, UK 2001-2006

Press Officer for the UK’s largest broadcaster

• Acted as spokesperson responding promptly and accurately to numerous worldwide media inquiries regarding programming, corporate positions, future plans, ongoing initiatives, opinions and historical queries

• Produced and executed publicity strategy for the first year of the BBC’s Corporate Social Responsibility Unit including its launch and its first major conference

• Created and implemented new 24/7 staff rota for Corporate Press Office and combined this with a system of daily staff briefings to improve team effectiveness and responsiveness

• Worked on the launch of the BBC’s Virtual Press Office on bbc.co.uk

• Supervised, managed and trained junior members of staff and new recruits to the Press Office

THAMES VALLEY POLICE – Oxford, UK 1998-2001

Press and Publicity Officer for the UK’s largest non-metropolitan police force

• Acted as spokesperson responding promptly and accurately to numerous local, national and international media inquiries regarding new and ongoing criminal investigations, appeals, reconstructions, official and background briefings, offering advice on legal issues, and advising police officers and staff on media strategies for their cases and projects

• Created, launched and maintained the media sections of both the intranet and internet TVP websites

• Supervised junior members of staff within the press office

• Planned and implemented advance media strategies for several high-profile criminal cases

• Achieved national media coverage for several charity and community campaigns featuring officers and TVP staff

EDUCATION/EXECUTIVE TRAINING

MANCHESTER UNIVERSITY – Manchester, UK

B.A. in Media Studies/Business Management and IT 1993 - 1996

Graduated with honors

Recent formal training received in Creative Writing, Neuro-Linguistic Programming (NLP), personal effectiveness, effective meetings, podcasting and video production.

Proficient in MS Office including Project; Adobe suite including Premiere and Photoshop; ENPS; SAP; Livelink; Mediadisk; Quark Express; Dreamweaver; LexisNexis; Audacity; Wordpress and Blogger

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