Senior Strategic Marketing Professional
Resume:
Erik J. Burckle
Barrington, IL
Objective
Recognized as an innovative and seasoned Senior Marketing Executive with a successful background in strategic marketing, market research, competitive intelligence and business development seeking a position where more than 19 years of successful progressive experience in all phases of Strategic Planning, Market Research, Business Intelligence and Sales Management can be utilized to the benefit of an organization.
Professional Experience
Ricoh Americas Corporation – Addison, IL
Business Intelligence Manager
2009 - present
Strategic Management Solutions - Barrington, IL
President/Owner
2007- present
Sole proprietor management consulting business with wide range of specialization. Among the list of most recent clients: Caterpillar, Volvo Heavy Duty, Eaton Corporation, Arvin Meritor, Mahle, Westport Innovations, Iveco and BP Amoco. Assignments have included such endeavors as brand awareness, distribution channel assessment, new product/market development, aftermarket pricing analysis and market share/market penetration studies. On-call senior consultant for Gerson Lehrman Group, The Society of Industry Leaders and Guidepoint Global Advisors.
Neumann Homes - Warrenville, IL
National Vice President of Sales & Marketing
2007-2007
? Increased weekly gross sales by 300% while managing an $8.5M marketing budget, co-managing 40+ sales force and a marketing staff of six
? Revamped company’s web presence increasing web based leads 30% within first 90 days of implementation.
? Designated as interim Division President of northern region in the Chicago market responsible for all day-to-day operations including construction, sales, customer service, warranty and marketing for nine communities.
Centex Homes - Elgin, IL
Division Senior Marketing Director (Department Head)
2004-2007
? Established three to five year land acquisition, product and customer focus strategy for division through an extensive, in-depth supply/demand and segmentation analysis of the local housing market
? Managed a $4.2M budget while producing new records for operational marketing achievements by generating record numbers of qualified customers taking the Division from #7 to #2 in one of the most competitive markets in the country – instrumental in driving profits to exceed $50M for the first time in the divisions history.
? Created dynamic online reporting system for continually monitoring all active communities and their associated competition allowing management to react quicker to rapidly changing market conditions resulting in improved key business performance measures (.i.e. increased sales pace, profit margin, and asset turns)
Kimball Hill Homes – Rolling Meadows, IL
National Director of Strategic Marketing
2002-2004
? Recruited by the CEO to create this new position becoming his trusted key advisor on all master planned communities and special projects nationwide
? Partnered with land acquisition and architecture management to develop the strategic land acquisition and product development process for the company nationally
? Key contributor to rebranding company in the Chicago market garnering a significant increase in community traffic and sales year over year
3Com Corporation - Rolling Meadows, IL
Director, Business Intelligence, Internet Appliance Division
2001-2002
? Performed key competitive, retail market and ethnographic research efforts that streamlined the product roadmap for the Internet appliance product group, which increased market share an estimated 18%.
? Increased retail sales revenues by 25% by conducting extensive customer satisfaction survey for the Internet appliance market that caused a refocusing of marketing communication materials to target specific market segments.
? Directed research efforts that resulted in an average increase in profit margin of 12% due to optimization of channel partners and better outsourcing of specific product components.
Lucent Technologies - Naperville, IL
Senior Market Intelligence Manager, AMPS/PCS Division
1998-2001
Motorola - Schaumburg, IL
International Business Development Manager, LMPS/RNSG
1997-1998
Competitive Intelligence Manager, LMPS/RPG (Global)
1996-1997
Senior Bid Analyst, LMPS/RNSG
1994-1996
MacKay & Company - Lombard, IL (Management Consulting)
Market Research Manager
1991-1994
Senior Research Analyst
1990-1991
Research Analyst
1989-1990
Education
MBA
Strategic Marketing emphasis
Lake Forest Graduate School of Management
Lake Forest, IL
Bachelor of Science
Urban/Economic Geography
Northern Illinois University
DeKalb, IL
Contact this candidate