Marketing Sales

Curriculum vitae

Jagadish M.N.

** *** ****, *******

D.O.B: 13/10/1980

Languages known: Kannada, Telugu, Hindi, English

Career Vision: To work as a marketing professional in a managerial position where my understanding of the markets both in the B2B and B2C space along with marketing communication and analysis skills will be used for the development of the company along with personal growth.

Core expertise: In handling Marketing Communications including planning/budgeting/execution of marketing campaigns, large scale events, social media marketing, advertising campaigns, road shows etc with 11+ years of experience in Marketing Communications and Advertising/Branding and 6+ years of experience in B2B Marketing.

Professional Snapshot:

• Rich and dynamic experience in Marketing Communications, Corporate Communications, External Communications and Executive Communications

• 6 plus years of experience in B2B marketing

• High levels of exposure to Print Media, Advertising ATL & BTL

• Proficiency in penetrating through new markets and expanding the brand visibility through Concept development for advertising campaigns and events

• Skilled at handling the communications/collaterals, advertisements and presentations

• In depth understanding of creative communication requirements, promoting and marketing them to media and relevant groups

• Constantly innovated on new methods of optimization to enhance the effectiveness of the communications program including extensive use of social media

• Having a strong vendor base/vendor management for print production/gifting ideas/POP items

• Having good relationship with Media and correspondents

• Clear and in depth understanding of all forms of media that is Print, Graphic Design, and Marketing Communication both ATL & BTL

• Strong analytical, problem solving skills & organizational abilities and proven track record of forging business partnerships with channel partners/Vendors/Agencies

• Effective communicator

Functional skill set:

Marketing Strategies Corporate Communications

Creative Team Leadership Product Positioning & Branding

Web & Print Content Development Market Research

Development of Training Materials Sales Collateral & Support

Public & Media Relations New Product Launch and Event Management

Channel Marketing Print Production

Organisational Experience:

Currently associated with Virtual Netcomm Pvt. Ltd. (VNPL) as Manager – Marketing & Public Relations since 14th April 2010 to date.

Company Profile: VNPL is a Value Added Distributor (VAD) of Information Security, Storage, Video Conferencing and Networking products and solutions headquartered at Ahmedabad.

Job Profile: Responsible for planning, budgeting and execution of marketing activities including Marketing campaigns, Road shows, Event Management, Advertising, Email campaigns, Lead generation programs, Incentive schemes with the product teams apart from handling media relation and correspondence including brand building for VNPL as well as its clients. Also working as an extended marketing arm to all the clients of Virtual Netcomm.

Role:

• Handled all the branding and marketing communication requirements of VNPL and of all the clients of VNPL

• Prepared Marketing plan and budget for each brand/product, translated the approved plans into a marketing calendar and monitored achievement of the same for ROI calculation

• Coordinated with Technology partners (clients) & internal team to conduct various marketing events, programs and campaigns across the country

• Scheduled and managed multiple projects across multiple cities in India & Sri Lanka while effectively tracking and reporting the results

• Created Web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool for field reps.

• Designed and implemented lead/demand generation campaigns on a regular basis to increase funnel and incremental sales

• Initiated closed loop campaigns targeted at customers/partners/prospects for retentions & acquisition

• Created and managed marketing communications programs to promote services objectives

• Determined the best medium, audience and timing for imparting various campaigns using appropriate style, content and tone. Analysed market conditions, prevalent trends, competitive information & potential and formulated marketing plans for specific customer and partner segments.

• Initiated co-branded marketing activities with various channel partners to increase mindshare of the brand amongst partners’ key accounts

• Assisted sales team in carrying out product related promotional plans at grass root level

• Directed & briefed market research agencies to conduct specific product and communication researches

• Optimised effectiveness of marketing campaigns using social media

• Conceptualised and developed newsletters for promoting the brand amongst partners and customers

• Maintained and constantly upgraded corporate website to send out right message across to all stake holders

• Developed presentations, media campaigns and internal/external audience facing promotion campaigns as required by business teams

• Developed supporting promotional campaigns for product launches alongside Product Management team and organized several channel partner and end user events across the country

• Developed and managed advertising & PR materials, collaterals, and corresponding materials to support promotional and brand building activities

• Organized sales and pre-sales training programs for channel partners and end users

• Involved in Media Interaction, Planning and execution of Media Campaigns and Participation in 3rd party events. Handled public relations and coordinated with media correspondents for press releases and media announcements.

• Effectively managed multiple projects across multiple geographies

• Managed marketing, advertising, promotional funds and end customer & channel partner database

• Managed a team of copy writers, graphics designers, solutions owners to deliver marketing material as per the positioning and communications strategies

Previously associated with Transition Systems India [TSI], a subsidiary of Transition Systems Asia Pte. Ltd. as Manager – Marketing & Public Relations from 5th September 2007 till 13th April 2010.

Company Profile: TSI is a Value Added Distributor (VAD) of Information Security, Enterprise Mobility and High Performance Networking products and solutions.

Job Profile: Manage corporate marketing and communications functions, direct brand management, PR, media relations, corporate positioning, product launches, advertising, promotions, sales collateral and tradeshow marketing.

Worked at Inflow Technologies Pvt. Ltd. (now part of Westcon Group) as Senior Executive - Marketing Communications from 5th February 2006 till 1st September 2007.

Company Profile: Inflow Technologies is a Value Added Distributor (VAD) of Information Security, Storage, Virtualisation, Business Intelligence and Networking products and solutions based in India.

Job Profile: As a vital member of the Marketing Communications team, made considerable contributions in conceptualizing, planning and implementing marketing communication strategies. The job involved analyzing, and implementing communication strategies, planning advertising campaigns, organizing events, cost estimation, client interaction, managing design & print production requirements, lead generation, planning web presence through web sites, web banners & advertisements etc. for Inflow Technologies as well as its clients. Acted as an extended marketing arm for all the clients of Inflow Technologies.

Worked at Cicada Media Pvt. Ltd. (A Media House) as Marketing Communications Executive from 13th April 2004 till 1st February 2006.

Job Profile: As a member of the Marketing Communications team, was assisting the clients in implementing marketing communication strategies including events, print production, mailer campaigns, collateral design and advertising campaigns across all media.

Worked at Sunshine Springs (Advertising agency) as Visualiser from 10th November 2002 till 13th March 2004.

Job Profile: Assisting clients in designing and executing marketing campaigns with focus on brand building. Worked with official content provider for Reliance R-World portal, contributed in everyway to make the portal more exciting and involving. Involved in the Launch of Reliance Prepaid Card in Bangalore.

Worked at Spectrum Inc., an advertising agency from 3rd April 2001 till 7th October 2002

Job Profile: Advertising Trainee

IT Skills:

Microsoft Office tools, Adobe Photoshop, Adobe Illustrator and CorelDraw

Academic credentials:

• Bachelor of Business Administration (Sales and Marketing) from Periyar University

Strengths:

• Well exposed to IT industry and its needs

• Quick grasping capacity and good working speed

• Communication skills on par with the requirements of the profession & industry

• Well aware of media & its management

• Good advertising and media exposure

• Passion for creativity

• Ability to handle pressure

Communication:

#19, OM Building, Ranna road,

Pampa extension, Kempapura,

Hebbal, Bangalore – 560024.

Email: ************@*****.***

Cell: +91-984**-*****

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