Sales, Marketing, and Operations Professional
Resume:
Michael A. Serwatka
***************@*****.***
Professional Focus
Sales and Marketing professional with extensive Operations and Management experience looking to secure a challenging and responsible long term position that allows room for advancement and opportunities with limitless earning potential. Driven to implement and utilize established skills that reflect a personal commitment to integrity, professionalism, problem solving, and creative thinking.
Summary of Qualifications
A comprehensive understanding of all aspects of sales, marketing, operations, and management. Experienced in media, publishing, distribution, transportation, and the oil and gas industries. Extensive work as Department Head, Account Executive, Account Manager, Project Manager, Team Leader, Team Member and Professional Consultant for local, national, and internationally known companies. Companies include; Miller Transfer, Liquid Environmental Solutions, Village Voice Media, Houston Family Magazine, Envy Magazine, Red News Magazine, Houston Voice Magazine, Global Traveler Magazine, Levi- Strauss and Co., Joico International, Fibernetics Inc., Exxon-Mobil, AT&T, Fluor Daniel, Conoco-Phillips, Brazoria Telephone, and Stage Stores Inc., (Stage Stores, Palais Royal and Bealls).
Served as an advisor to the City of Houston council members, city attorneys, and local stakeholders, to identify problems and produce answers that would ultimately pass as a city ordinance to fairly regulate outdoor newspaper boxes.
Independently created Sales, Marketing, and Circulation strategies to substantially increase annual revenue, gain visibility, and gain market share for Texas Live Magazine.
Employment
2011- Miller Transfer – Regional Sales Manager, TX, OK, and LA
Regional Sales Manager for a specialized North American transportation company. Work closely with Manufacturers, Engineering Companies, Contractors, End Users, Freight Forwarders, Logistic Companies, and Import/Exporters to increase market share, raise brand awareness, and drive profitability in a value added selling process. Forecasted growth from 750,000 to 2.5 million in annual revenue within one year’s time for TX, OK, and LA.
• Focusing on High Profile Commodities such as Power Generation, Turbines, Rotating Equipment, Compressor Skids, Process Equipment, Flow Control Skids, etc.
• Employ a strategic selling approach to increase regional market share and drive new business within an existing customer base.
• Highly motivated "Hunter Mentality" with a proven ability to drive “New Account Business”.
• Advise senior management team on sales directions, competitors, and market trends.
• Execute day-to-day call cycle management, scheduled appointments, and cold call visits.
• Develop strong ties with key customers and accounts to be maintain customer satisfaction and take a proactive stance toward customer service issues.
• Track results and communicate to senior management regional results.
2010 - Liquid Environmental Solutions – Environmental Specialist/Account Executive
• Account Executive for a national leader in non-hazardous wastewater treatment and collections. Servicing Grease-Traps, Lint-Traps, Grit-Traps, Used Cooking-Oil and Industrial Non-Hazardous Wastewater Streams.
• Responsible for maintaining customer retention and the up selling of services to an account base with over 750K in annual revenue. Additional primary focus on new sales growth within a major territory. Employ a consultative and value based selling approach.
• Act independently in all aspects of the sales cycle. Responsibilities including but not limited to; cold calling, appointment setting, sales presentations, proposals, closing, customer satisfaction, collections, operational and logistics scheduling.
• Recognized as the “TOP REVENUE PRODUCER” among new Account Executives.
2010 - Mirex Aquapure Solutions – Pure Water Specialist/Regional Sales Representative
Responsible for selling state of the art bottle-less water machines, distillation units, reverse osmosis units, filtration devices, ice machines, and coffee systems.
• Identify and generate new major commercial accounts throughout Texas and the Gulf Coast region. Currently servicing; Grainger, University of Phoenix, Fugro, Tyson Foods, Motion Industries, Groendyke Transport, Emco Wheaton USA, US Steel and Tubular Products, Odfjell Terminals, Duchesne Academy of the Sacred Heart, Mitsubishi Caterpillar Forklift of America, Campbell Concrete and Materials, Manheim Texas, CenterPoint Energy, Star of Hope, FedEx, etc.
• Act independently in all aspects of the sales cycle. Responsibilities including but not limited to; cold calling, appointment setting, sales presentations, proposals, closing, and customer satisfaction.
2002 - 2009 Houston Press – Circulation Director / Circulation Sales - Account Representative /Assistant National Circulation Director, TX & FL
• Responsible for the weekly distribution of 100,000 weekly copies while maintaining under 5% annual waste
• Each week generate 10 new high traffic points of distribution valued at $3,600 that reach an average of 1,200 new readers.
• Initiate and cultivate relationships for major retail chains, independent, local, regional, and national grocery stores, as well as service industry decision makers
• Create and maintain $500,000 annual budget for all areas of the circulation department
• Monitor, maintain, and track the movement for over 2,500 locations throughout the greater Houston area
• Circulation Director or advisor for Houston Family Magazine, Envy Magazine, Red News Magazine, The Knot Magazine, Leukemia and Lymphoma Society, Global Traveler Magazine, Houston Voice, Pride Magazine, and Texas Rock Nation
• Weekly payroll responsibilities
• Manage over 40 independent drivers
• Create and implement weekly auditing procedures to ensure delivery standards
• Maintain over 20,000 sq. ft. warehouse facility
• In charge of national subscription service and customer service
• Marketing/ Promotions advisor and event coordinator
1995 – 2002 Fibernetics Inc. – Project Manager / Fiber Optic Technician
• Manage projects for major petrochemical and refining companies for both on land and off shore facilities
• Design and build fiber optic cable infrastructures
• Read and interpret technical drawings and schematics
• Project work for local and regional major telephone companies
• AT&T Y2K fiber optic system upgrades for Texas and Oklahoma
• Manage 5 employees and multiple subcontractors
• Terminate and test fiber optic cables
• Fiber optic troubleshooting
• Category 5 network cabling
• Production and assembly of fiber optic test equipment device The Lite™
1993 – 1995 Trademarks Co. – Warehouse Manager
• Shipping and receiving
• Quality control
• Client relations
• Production scheduling
• New employee training
Software/ Computer Systems
Microsoft Office, Word, Excel, PowerPoint, Outlook
Macintosh
Photoshop
FileMaker Pro
CRM
CM Assistant
SalesForce.com
Route Manager
ACT!
Fishbowl
Magazine Manager
Goldmine
Certifications
Hazardous Materials Certification
Institute for Applied Communications- Telecommunications / Project Management Graduate
Industrial Safety Training Council
JLG Aerial Work Platforms- Boom and Scissor lifts
Forklift Operator
Areas of Interest and Accomplishments
Motorcycle racing enthusiast and graduate of Team Suzuki Advanced Racing School and Keith Kode’s Cornering School
Developing signed and unsigned musical artists
Member of a musical group that released 4 full-length audio CD’s with worldwide distribution, 4
CD compilations, and over 75,000 CD singles from 1997- 2005
Audio music featured on both local and national TV and radio stations, nationwide commercials, and independent and major motion picture soundtracks
2003 - Awarded Houston Police Department’s Public Service Award-Recognized for Extraordinary Commitment and Unselfish Service
Coaching YMCA youth soccer
***************@*****.*** 832-***-****
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