Nicole Schmidt

**** ********* *** ********, **, *2009 916-***-**** ey37f5@r.postjobfree.com

Education:

California Polytechnic State University, San Luis Obispo, California

Bachelor of Science: Journalism, GS/05

Concentration: Public Relations

Minors: English and Industrial Technology

Skills:

Video editing and production: iMovie, Flash, Windows Movie Maker

Product Design: Adobe Photoshop, Illustrator, InDesign, Pixlr.com

Social networking/marketing: Twitter, Facebook, blogging (Wordpress.com), LinkedIn

Other: Microsoft Word, PowerPoint, Excel, Publisher, JMP, Solidworks

Completed courses in: Contemporary Advertising; Multimedia Reporting and Producing; Visual Communication for the Mass Media; Public Affairs Reporting; Copy Editing; Organizations, People, and Technology; Public Relations Campaigns; Public Relations Writing/Editing; Managing Technology/International Legal Environment; Industrial Power Systems; Industrial Materials; General Chemistry; Organic Chemistry;

Published Works:

“Marketing Dietary Supplements: Public Relations and the Ability of Pharmaceutical Companies to Retain and Develop Consumer Relationships”

Administrative/Customer Service Experience:

Central Coast PRSpectives, Cal Poly, San Luis Obispo $0.00

Account Manager- GS/06 April 2012- June 2012

Worked with the start-up company Wouldwerk to expand their social media base in the Cal Poly community

Worked extensively with Get Out SLO, a student-run events site based in SLO county, to expand their social media base in the SLO community, as well as drawing attention and feedback to the site about current events

Customer service and phone conversation skills, managing social media input and output for Get Out SLO to gain awareness about the event page

Team work skills and multitasking while working with a set PR plan to establish goals for the quarter; wrote press releases as needed as well as great editing and writing skills

Panera Bread, San Luis Obispo $8.50/hour

Cashier/Barista March 2011- May 2012

Team work and skills in multitasking; handled cash; utilized mathematical skills

Working with a focused and organized mind

Providing excellent customer service with each new customer

Nelligan Sports Marketing, Cal Poly, San Luis Obispo $0.00

Marketing Associate- GS/06 January 2011- June 2011

Setting up sponsorships between Cal Poly Athletics and businesses

Attend Cal Poly sports games and advertise sponsored companies

Customer service skills as well as phone conversation skills; wrote press releases and sponsorship agreements as needed; writing and editing skills

This was an on-campus position working closely with Cal Poly Athletics and having familiarity with the rules and regulations

Cal Poly Civil and Environmental Engineering Department, Cal Poly, San Luis Obispo $0.00

Public Relations Associate- GS/06 January 2012- March 2012

Performed interviews with various professors in the CEENVE department to gain information into the Graduate program, including the different areas of study and research projects that was currently going on

Met the client’s needs of reaching out to sponsors/donors for the department to expand awareness about the students’ research

Created a PR plan fit to the client’s wishes and executed the plan by creating video clips of the students’ projects, photographs of the current research, as well as a brochure outlining the CEENVE department’s purpose and highlighting the research

The brochure was made to hand to potential donors/sponsors to create awareness for the department

North County Humane Society, Atascadero, CA $0.00

Public Relations Associate- GS/06 Sept 2011- December 2011

Utilized social media to generate awareness and an increase in adoptions for the cat shelter

Utilized traditional media to create flyers and artist handouts

Held a craft fair for the shelter that raised awareness and adoptions, as well as $5,000 towards the shelter’s immediate costs

Used writing, communication, as well as computer graphics skills throughout the campaign

Foxy Doxy Dachshund Rescue, Atascadero, CA $0.00

Public Relations Associate- GS/06 Sept 2011- March 2011

Social media (Facebook, Twitter, and LinkedIn) played a key role in this campaign to generate awareness about the non-profit organization to increase adoptions

Utilized traditional media to create flyers to give to local Petco management about adoption days

Worked to set-up an adoption day on the Cal Poly campus, but ideas changed to simply increase the number of adoption days at Petco

Executed a successful PR campaign that created an increase in adoptions for the quarter, as well as paving a path for future PR campaigns with Foxy Doxy by creating a media kit that updated the founder’s information and PR tactics

Our group was able to provide the founder with proposals on how to have a website that was easily accessible in comparison to the current design

Writing, communication, patience, and computer graphics skills were used throughout the campaign

Communications Experience:

Public Affairs Reporting, Cal Poly, San Luis Obispo

Student in class April 2011- June 2011

Performed interviews with students and high-ranking county officials on various topics relevant to the current activities of the community as well as broader topics such as disaster preparedness

Participated in class field trips to learn a deeper understanding of investigative reporting skills and researching article topics

Use of anecdotal ledes and various formats for reporting on issues in the community, such as city council meetings

Learned further research methods about city council meetings and disaster preparedness topics

Reported on topics such as the distribution of potassium iodide pills and San Luis Obispo as a beat

Visual Communication for the Mass Media, Cal Poly, San Luis Obispo

Student in class April 2011- June 2011

Worked with various programs to develop new skills in graphic and visual communication

Produced projects that represented the basic and intricate skills that Adobe InDesign, Photoshop, and Illustrator provide

Learned further tasks that involve graphic communication that its effects on the human mind

Projects based off of relevant duties in the journalism career such as business cards, ads, and newspaper and magazine layouts

References:

Kristen Meisenheimer ey37f5@r.postjobfree.com

Ben Burke ey37f5@r.postjobfree.com

Jennifer Saxon ey37f5@r.postjobfree.com

Contact this candidate