Nicole Schmidt
**** ********* *** ********, **, *2009 916-***-**** ******-***************@*******.***
Education:
California Polytechnic State University, San Luis Obispo, California
Bachelor of Science: Journalism, GS/05
Concentration: Public Relations
Minors: English and Industrial Technology
Skills:
Video editing and production: iMovie, Flash, Windows Movie Maker
Product Design: Adobe Photoshop, Illustrator, InDesign, Pixlr.com
Social networking/marketing: Twitter, Facebook, blogging (Wordpress.com), LinkedIn
Other: Microsoft Word, PowerPoint, Excel, Publisher, JMP, Solidworks
Completed courses in: Contemporary Advertising; Multimedia Reporting and Producing; Visual Communication for the Mass Media; Public Affairs Reporting; Copy Editing; Organizations, People, and Technology; Public Relations Campaigns; Public Relations Writing/Editing; Managing Technology/International Legal Environment; Industrial Power Systems; Industrial Materials; General Chemistry; Organic Chemistry;
Published Works:
“Marketing Dietary Supplements: Public Relations and the Ability of Pharmaceutical Companies to Retain and Develop Consumer Relationships”
Administrative/Customer Service Experience:
Central Coast PRSpectives, Cal Poly, San Luis Obispo $0.00
Account Manager- GS/06 April 2012- June 2012
Worked with the start-up company Wouldwerk to expand their social media base in the Cal Poly community
Worked extensively with Get Out SLO, a student-run events site based in SLO county, to expand their social media base in the SLO community, as well as drawing attention and feedback to the site about current events
Customer service and phone conversation skills, managing social media input and output for Get Out SLO to gain awareness about the event page
Team work skills and multitasking while working with a set PR plan to establish goals for the quarter; wrote press releases as needed as well as great editing and writing skills
Panera Bread, San Luis Obispo $8.50/hour
Cashier/Barista March 2011- May 2012
Team work and skills in multitasking; handled cash; utilized mathematical skills
Working with a focused and organized mind
Providing excellent customer service with each new customer
Nelligan Sports Marketing, Cal Poly, San Luis Obispo $0.00
Marketing Associate- GS/06 January 2011- June 2011
Setting up sponsorships between Cal Poly Athletics and businesses
Attend Cal Poly sports games and advertise sponsored companies
Customer service skills as well as phone conversation skills; wrote press releases and sponsorship agreements as needed; writing and editing skills
This was an on-campus position working closely with Cal Poly Athletics and having familiarity with the rules and regulations
Cal Poly Civil and Environmental Engineering Department, Cal Poly, San Luis Obispo $0.00
Public Relations Associate- GS/06 January 2012- March 2012
Performed interviews with various professors in the CEENVE department to gain information into the Graduate program, including the different areas of study and research projects that was currently going on
Met the client’s needs of reaching out to sponsors/donors for the department to expand awareness about the students’ research
Created a PR plan fit to the client’s wishes and executed the plan by creating video clips of the students’ projects, photographs of the current research, as well as a brochure outlining the CEENVE department’s purpose and highlighting the research
The brochure was made to hand to potential donors/sponsors to create awareness for the department
North County Humane Society, Atascadero, CA $0.00
Public Relations Associate- GS/06 Sept 2011- December 2011
Utilized social media to generate awareness and an increase in adoptions for the cat shelter
Utilized traditional media to create flyers and artist handouts
Held a craft fair for the shelter that raised awareness and adoptions, as well as $5,000 towards the shelter’s immediate costs
Used writing, communication, as well as computer graphics skills throughout the campaign
Foxy Doxy Dachshund Rescue, Atascadero, CA $0.00
Public Relations Associate- GS/06 Sept 2011- March 2011
Social media (Facebook, Twitter, and LinkedIn) played a key role in this campaign to generate awareness about the non-profit organization to increase adoptions
Utilized traditional media to create flyers to give to local Petco management about adoption days
Worked to set-up an adoption day on the Cal Poly campus, but ideas changed to simply increase the number of adoption days at Petco
Executed a successful PR campaign that created an increase in adoptions for the quarter, as well as paving a path for future PR campaigns with Foxy Doxy by creating a media kit that updated the founder’s information and PR tactics
Our group was able to provide the founder with proposals on how to have a website that was easily accessible in comparison to the current design
Writing, communication, patience, and computer graphics skills were used throughout the campaign
Communications Experience:
Public Affairs Reporting, Cal Poly, San Luis Obispo
Student in class April 2011- June 2011
Performed interviews with students and high-ranking county officials on various topics relevant to the current activities of the community as well as broader topics such as disaster preparedness
Participated in class field trips to learn a deeper understanding of investigative reporting skills and researching article topics
Use of anecdotal ledes and various formats for reporting on issues in the community, such as city council meetings
Learned further research methods about city council meetings and disaster preparedness topics
Reported on topics such as the distribution of potassium iodide pills and San Luis Obispo as a beat
Visual Communication for the Mass Media, Cal Poly, San Luis Obispo
Student in class April 2011- June 2011
Worked with various programs to develop new skills in graphic and visual communication
Produced projects that represented the basic and intricate skills that Adobe InDesign, Photoshop, and Illustrator provide
Learned further tasks that involve graphic communication that its effects on the human mind
Projects based off of relevant duties in the journalism career such as business cards, ads, and newspaper and magazine layouts
References:
Kristen Meisenheimer ********@*******.***
Ben Burke ******@**************.***
Jennifer Saxon ******@*******.***