Marketing Director Position

Jennine Dwyer

Los Angeles, CA

SPECIALTIES

Account Management with Direct Client Contact ▪ Strategic Development ▪ Brand Positioning

Negotiation ▪ Budget Development and Management ▪ Event Planning and Execution

Alliance Marketing/Partnerships ▪ Sponsorships ▪ Sports & Entertainment Marketing

PROFESSIONAL EXPERIENCE

Interpublic Group - General Motors R*Works – Thousand Oaks, CA

October 1999 - December 2008

Marketing Director – Buick-Pontiac-GMC Divisions ▪ 1/07 – 12/08

• Strategic positioning and account management of the Buick, Pontiac and GMC brands for the West Region working directly with the General Motors marketing team on local, regional and national business with direct and indirect budgets valued at over $7 million per year.

• Managed and saved budget each year on over 30 individual marketing programs ranging from $10,000 – $3.2M resulting in over 50,000 consumer leads and $1 million in attributable sales.

• Responsibilities included: tactical development of regional marketing strategy across multiple platforms, new product launches, management of employees, program recommendations and evaluations, negotiations, contract process management (development, legal review and finance review), creative supervision and review, vendor management, event execution and communication, follow-up reporting, sales results, and cost analysis of all programs.

• Established as a vital team member alongside the General Motors marketing clients and dealers to effectively sell marketing programs to both clients and dealers. Worked directly with Agencies of Record to create synergy between marketing, media buying/advertising and public relations.

• Created, managed and executed large scale customer acquisition direct mail campaigns with online components with an average response rate of 3%. Knowledgeable in the direct mail process to effectively execute these programs including mail timeline, customer targeting and incentive fulfillment. Wrote copy and supervised creative execution.

• Powerfully communicated marketing strategy, recommendations and activities to clients and dealers through PowerPoint presentations, in-person meetings and conference calls.

• Marketing programs included: high profile celebrity partnerships within the entertainment industry (Disney, Grammy Awards, MusiCares), NFL sponsorships (San Francisco 49ers, Denver Broncos), NCAA, Pac-10, PGA golf tournaments, ESPY Awards and culinary events.

Public Relations Event Supervisor – Cross-Divisional/PR ▪ 10/04 – 1/07

• Responsible for identifying celebrity and influencer event sponsorship opportunities within General Motors top five West Coast markets which included event evaluations, contract negotiations and post-event reporting.

• Successfully created, managed and balanced budget of over $6M.

• Partnered with General Motors agencies to create synergy between Brand Team, Media, Advertising and Public Relations serving as logistical point person to coordinate, hire and oversee all vendors to implement on-site event activation including thematic planning, event location and vehicle logistics.

• Marketing programs included: Academy Awards, MTV Video Music Awards, Major League Baseball, Sundance Film Festival, NAACP Image Awards, GM TEN Event, GM All-Car Showdown, UNICEF and LA Fashion Week.

Promotions Manager – Pontiac/GMC Division ▪ 12/00 – 10/04

• Increased Western Region automotive dealer sales through traffic-driven event opportunities by 25%, improving market share and brand awareness through vehicle displays, test drives, sweepstakes, radio remotes and direct mail.

• Contributed to sales increase of more than $7M+ for vehicle divisions in 2002, 2003 and 2004 in the Western Region.

• Responsible for contract negotiation and execution, budget tracking, sweepstakes agreements, site checks, vehicle orders, on-site management/execution, creation of display items/signage, proposal reviews, PR/Media interaction, research of cross-promotional opportunities with other high-profile companies and increased advertising allowances with agency interaction.

• Marketing and sales promotions included: NASCAR, NHRA, College Tours, State Fairs, Horse Shows, Home & Garden Shows, Air Shows, Concerts, Hydroplane Races, NCAA, the BCS Fiesta Bowl and the Holiday Bowl games.

Promotions Coordinator – Chevrolet Division ▪ 11/99 – 12/00

• Provided invaluable support to two Managers and a Director through contract process tracking, agency/vendor/client/dealer communications, signage/display design for on-site event activities, creative/logo distribution, vehicle ordering, budget tracking and research on new event opportunities within the Western Region, on-site management/travel and training of new division coordinators.

• Implemented sales promotions for NASCAR, state fairs, hydroplane racing and multi-day dealer business trips at resort locations.

Spin Magazine – Los Angeles, CA – Temporary Assignment

Southern California Advertising Sales & Marketing Coordinator ▪ 3/99 – 10/99

• Provided support to Southern California Advertising Director and Manager through detailed organization of all phone/written correspondence, client databases and filing systems.

• Produced graphic presentation materials, routed print media insertion orders, systemized issue library, composed and expedited monthly mass client mailings, updated complimentary subscription lists, maintained office, catalogued expense reports and implemented filing systems as well as oversaw extensive office re-organization.

• On-site event coordinator for trade shows and local event participation including securing photo shoot permits, locations and fashions for models.

Rolling Stone/US Weekly/Men’s Journal Magazines – Los Angeles, CA

West Coast Promotions & Events Coordinator ▪ 2/95 – 11/98

• Accountable for researching prospective event opportunities, trade shows, movie screenings, music, entertainment and sports related events and coordinating all aspects of magazine title and advertising client involvement. Correspondence with client sponsors and provided written and photo event recaps. Secured, organized and managed all event participation involving client sampling, live performances, signage, catering, security, venues, photographers and contract negotiation.

• Responsible for client in-book participation including sweepstakes, incentive programs, Enter-to-Win contests, advertorials, wild postings, postcard promotions, subscriber access and on-line opportunities. This encompassed providing/tracking artwork, securing legal documents, prize distribution and fulfillment, licensing and bonding of sweepstakes and rules/regulations.

CONSULTING PROJECTS

Hob Nobs Coffee House – Phoenix, AZ

Consulting Marketing Director ▪ 1/09 – Present

• Developed a year-long marketing plan and budget including image branding, advertising, securing vendor relationships on behalf of the company and identifying local cross-promotional opportunities to cultivate their brand.

EDUCATION

Northern Arizona University - Flagstaff, AZ

Bachelor of Science ▪ Outstanding Graduate in Communications: Advertising/Graphic Design

AREAS OF PROFICIENCY/SKILLS & ATTRIBUTES

• PC Systems and Programs including MS Word, PowerPoint, Excel and social networking sites including Facebook, LinkedIn and MySpace.

• Strong organizational and interpersonal skills.

• Exceptional oral and written communication skills.

• Superior negotiation skills.

• Excellent leadership abilities – team oriented and self-directed.

Contact this candidate