Marketing Manager

Professional Profile

Vikram Patil has * years of experience in Design, Online Marketing, SEO, PPC and Web Analytics

Vikram Patil has worked with companies like eGain Communications and BetterLabs. Vikram Patil offers an experience in managing SEO, Online Marketing, Social Media, and PPC. Has excellent knowledge of various Analytics and SEO Tools like, Google Analytics, Web Trends, Adwords and Word tracker.

• 8 years of IT industry experience encompassing a wide range of skill set

• Extensive experience with analysis, design, development and SEO.

• Good communication skills, interpersonal skills, self-motivated, quick learner, team player

Education and Background

• B.E (Instrumentation Engineering) from Shivaji University, India (1996-1999)

Contact Details:

Email: *********@*****.***

Cell #: 989*******

Summary

Web Marketing Blogging, SEO, SEM, PPC

Analysis tools Web trends, Google Analytics, Hitbox, Clicktracks

Reporting tools Web position gold

Keyword research tools Google, Overture Keyword tools, Word tracker, Web CEO

Content Management Systems Joomla, Word press

Design Dream weaver, Adobe Photoshop, CSS

Operating Systems Windows NT/9X/2K/XP,

RDBMS SQL Server 7.0/2000

Languages ASP, PHP, HTML, XML, CSS and JavaScript

Search Engine Optimization

• Experience in Organic Search Optimization on Yahoo and Google

• Handled PPC for Google Adwords and Yahoo search marketing

• Keyword research tools: Google, Overture Keyword tools, Word tracker, Web CEO

• Manual log file analysis for SEO

• Analysis tools: Web trends, Google Analytics, Hitbox, Clicktracks

• Reporting tools: Web position gold

1. Achievement: Ranked in top 10 for keywords like “email management software”, “eservice software”, “email campaign management”, “knowledge management software”,” Customer service best practice” etc in Organic Search on Yahoo and Google

2. Achievement: Ranked in top 10 for keywords like “Ruby on rails India”, “facebook application development”, “deals and coupons”, etc in Organic Search on Yahoo and Google

3. Achievement: Ranked in top 10 for keywords like “Sales Compensation management”, “Incentive management”, “Sales performance management”, etc in Organic Search on Yahoo and Google

Web Marketing:

• Email campaigns management and reporting

• Blogging

• Social Media Marketing – LinkedIn, Facebook, Twitter

Design and Development

Experience in managing both static, dynamic and CSS based websites.

Maintained and managed the dynamic sites

egain.com

synygy.com

Dealplumber.com

iletyou.com

Betterlabs.net

Employment:

Working with Synygy as a Marketing Manager – Corporate Websites from July 2007 till date.

Responsibilities

1. Search Engine Optimization (Optimizing the website for Search Engines to rank it higher)

2. Social Media Marketing (Managing Social sites Twitter, Facebook, Linkedin)

3. Email Campaign Management (Building, Sending, Tracking & Reporting)

4. Managing Corporate Website (Design, Development & Updating)

5. Web Analytics (Reporting & Analysis)

6. Salesforce.com administration and reporting

7. Development (CMS – Joomla, Word press)

Previous Experience:

• Worked as a UI designer / Analyst, On-Line Marketing Services with BetterLabs. Pune from March 2006 to June 2007.

Details: Worked on various CSS based designs for Clients in Web2.0. SEO for the corporate website and product websites

• Worked as a Web Master / Web Analyst with eGain Communications Pvt. Ltd. Pune from August 2003 to Feb 2006.

Details: Managing the Corporate website(Technical & SEO), Email Campaign management, List management, CRM management and reporting

• Worked as a Web developer with X-istech Pvt. Ltd from June 2003 to July 2003.

Details: Purely worked on HTML and Templates Creations for various clients.

• Worked as Web Developer and Designer for The Liaison Masters from Nov 2002 to May 2003.

Details: Managing their real estate magazine websites form Technical and Design point.

• Worked as Web Developer and Designer for Danyandeep InfoTech Pvt. Ltd from May 2001 till August 2002

Details: Worked on designing websites for various local clients.

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