Senior-Level Sales and Marketing Professional

SHANNON M. MCBRIDE

***** ***** ***** *** ***** • Highlands Ranch, CO 80129

720-***-**** day • 720-***-**** eve

****************@*****.***

Senior-Level Sales and Marketing Professional with expertise in internet and advertising revenue generation, analysis, strategic planning, program management, product launch, product management, executive management and talent development. Proven ability to deliver lucrative results and improve competitive positioning.

Accomplishments

Marketer with experience in managing large budgets and programs across the key disciplines in marketing.

● Lead all Marketing Efforts for $150M territory: analytics, pricing, promotion, campaign planning, and sales collateral strategy.

● Controlled a $40M expense budget while heading a team of more than 40 sales and marketing staff members.

● Achieved $38M in total revenue while managing sales/marketing, exceeding goal 30% in year two of new program.

Innovator who develops new concepts and builds successful programs and operational functions from the ground-up.

● Enabled $12M in new media/publicity contracts by designing and directing the company’s first barter sales program.

● Drove revenue of $5M; executed product planning/budgeting/development to achieve monthly EBIDTA and income targets.

● Built a department that surpassed annual revenue goal over 100%, resulting in an increase from $5Mto $13M.

● Increased sales force performance by establishing plans, tools, and resources to raise readiness and response.

Leader with experience in managing large groups, identifying and leveraging strengths to achieve aggressive objectives.

● Improved EBITDA $8M+ in direct annual savings by spearheading a cross-functional team that raised product performance.

● Added $5M in revenue for 8 successive quarters, exceeding goal and setting best practice, using product analysis to set focus.

● Delivered $500K in incremental savings through cost-effective vendor negotiations; oversaw/assessed vendor performance.

Skills

Sales & Marketing Leadership Program Management Strategy & Planning Budgets & Forecasting

SEO & SEM Project Management Analytics Qualitative & Quantitative

Channel Strategy & Management Call Center Management Brand Management Market Research

Account Management Reports & Presentations Sales Training Competitive Intelligence

Internet Marketing Acquisition & Retention Internet Advertising New Product Development

Professional Experience

Consultant, Competitive Internet Marketing and Sales Strategies, RHD, Qwest Dexknows.com (’1/09-Present)

● Providing Competitive Research, Analysis, Competitive Workshops, Selling Strategies, Sales Lyrics and Sales Tools for the Qwest/Dex/RHD $150M Internet product offerings and over $1B in print. Contracted through 12/31/09

District Sales Manager, AT&T, YellowPages.com (’4/07-‘10/08)

● Lead the top team in the Denver Office, Named “District Sales Manager Rookie of The Year” nationwide.

● Lead a sales team of 10 sales representatives generating $250k+ in new monthly internet revenue.

● Lead new business development, account list management, prospecting, selling, and revenue retention and growth strategies for team.

● General Sales Managers “go to” person on all reporting to Senior Management, excel graphs and power point presentations.

● As a Sales Leader, worked with SME to design internet solutions using YellowPages.com products and “Click” packages on Google, Yahoo, MSN and AOL. Exceed Quota every month averaging 150% - 200% of Quota; In June of 2007 ranked 5th Nationwide

Marketing Director, Echo Star, DISH Network (’06-‘07)

● Lead all billing and statement marketing as well as price increase on a customer base of 13M using an external vendor CSG Systems

● Managed all existing customer communication, education, on-boarding and e-mail marketing.

● Developed and executed strategy for growing average revenue per subscriber through predicative modeling, lifecycle management, strategic promotions and offers.

● Worked with programmers such as Starz, Showtime, HBO, Disney and Fox Networks to drive upgrade campaigns and retention.

Marketing Director, Dex Media (’03-’06) Formerly Qwest Dex, US West Dex and US West Direct

● Transitioned distribution functions from strictly operational to strategic in less than 12 months; increased advertisers’ ROI.

● Team member in determining 2007 Internet business strategy and go-to-market plans for a B2C site.

● Developed and executed strategy for product placement, quantity forecasting, competitive positioning, and Internet channels.

● Directed barter sales and pay-per-call programs that added $38M in overall new revenue.

● Drove revenue of $5M; executed product planning/budgeting/development to achieve monthly EBIDTA and income targets.

● Managed three vendors with a budget of $40M handling all logistics, transportation and distribution of 45M directories across a 14 state region.

● Lead a team of 40 Marketing, Sales and Operational staff across a 14 state territory and met or exceeded every budget requirement and revenue objective.

SHANNON M. MCBRIDE

10081 South White Oak Place • Highlands Ranch, CO 80129

720-***-**** day • 720-***-**** eve

****************@*****.***

Field Marketing Manager | Senior Marketing Manager, Dex Media (’00-’02) | (’02-’03)

● Oversaw a team of 18 regional barter sales managers, increasing directory and online business exposure 100%.

● Enabled $12M in new media/publicity contracts by designing and directing the company’s first barter sales program.

● Built a department that surpassed annual revenue goal over 100%, resulting in an increase from $5Mto $13M.

● Identified and capitalized on growth opportunities, effectively improving competitive advantage and market share.

● Designed customer retention and win-back programs, as well as cross-functional teaming approaches to meet sales goals.

● Led all Marketing activities for $150M territory and sales force of 100 representatives.

● Developed new product measurement and tracking at the sales representative level that drove incremental revenue of $5M. Program was rolled out company wide as a best practice.

Competitive Response Manager | Sales Channel Manager, Dex Media (‘97-’98) | (’98-’00)

● Spearheaded the development on non-unionized third-party channel, managed vendored call center operations.

● Enabled the business to target multiple customer segments by forming a group of cross-functional subject matter experts.

● Built a competitive intelligence network incorporating research, analyses, and benchmarking into market-focused planning.

● Managed segmentation approach to call center operations in targeting new business acquisition and win-back programs.

● Won the annual marketing award for innovation and implementation; created a premium products and a customer retention program that drove best practices across the business.

● Delivered $500K in incremental savings through cost-effective vendor negotiations for call center operations; oversaw/assessed vendor performance.

Product Manager | MARCOM Brand Manager, Dex Media (’96) | (’96-’97) Formerly Qwest Dex, US West Dex

• Executed new corporate brand rollout and product enhancements under budget, won annual award for cross-functional teaming.

● Managed all qualitative and quantitative research post brand launch.

● Point person for all brand compliance and re-branding budget.

● Responsible for ensuring all products, sales collateral, business cards, stationary and customer facing materials were in compliance with new brand guidelines.

● Managed all vendor relationships and budgets, ensuring on time delivery of products with new enhancements.

Account Manager, Dex Media (’96) Formerly Qwest Dex, US West Dex and US West Direct

● Surpassed Denver Metro Campaign sales quota, finished top in the office at 125% to quota.

● Departmental leader in new account acquisitions.

● Lead the company in product sales for a new internet related feature in the print product.

● Built best practices that were rolled out companywide to improve new product take rate.

Director of College Sales Internship, ADI, A Tele-Direct, Bell Canada Company (’94-’95)

● Tripled program coverage and penetration in one year, exceeding growth and revenue expectations.

● Handled all on campus recruiting, career fairs, interviewing and 1 week centralized sales training for 25 interns and 5 sales managers from the United States and Canada.

● Built college sales internship program from the ground up. Planned all market canvasses across 9 states and 2 countries.

● Program was a 12 week summer internship, for Juniors and Seniors, that was door to door cold calling on businesses targeting tourists during the ski season.

● Expenses were controlled and under budget due to aggressive pre-canvass bartered agreements with hotels and restaurants.

Education

MBA, University of Denver Colorado, (’02) | BA in Sociology, University of Northern Colorado

Professional Certification in Competitive Marketing Strategy, Wharton, University of Pennsylvania

Computer Skills

Proficient in MS Office Applications

Excel, PowerPoint, MS Paint, Word, Outlook, Internet Savvy, Adobe, Acrobat

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