Sales Manager
Resume:
Carl E. Nelson
Davidson, NC 28036
E-mail eogx5r@r.postjobfree.com
Blog "Define: Success" http://www.whattaconcept.wordpress.com
Facebook http://www.facebook.com/definesuccess
LinkdIn http://www.linkdin.com/in/carlnelsonca
Twitter @CarlSellsCars
Focused
Specializes in turning profit at struggling dealerships and bringing successful stores to the next level; Spearheads maximum growth & profit; Exceeds established goals & expectations; Impeccable reputation of vision, integrity, professionalism, cross-cultural rapport; 10+ years direct supervisory experience; Inspires enthusiastic motivational attitude
Award-Winning Goal-Driven Achiever
•2011 Ranked #1 District-wide Hyundai Certified Pre-owned sales MTD and YTD
•2011 Ranked #2 Regionally Hyundai Certified Pre-owned sales MTD and YTD
•2011 Ranked # 9 Nationally Certified Pre-Owned Sales YTD out of 800+ dealers
•4 Year Hyundai Manager Award
•2007 Gold Cup level award Mazda
•96%+ CSI scores exceeding District & Region averages
Innovative Sales Trainer
Goal Tracking, One-on-One Consultation, Appointment Setting Phone Menu & Questionnaire, Telephone Closing Technique, Road to the Sale
Implements Effective Operating Systems
Live Internet Help system; Pre-Owned Leasing Program; F & I Profit and Penetration Level Daily Tracking system; New & Used Inventory Management & Tracking system
Creative Advertising & Marketing
Print Ads for newspaper, local publications, & direct mail; Internet, Television & Cable market; Incentive Sales Program for area businesses
Management positions held
GSM, Auction Representative, New/ Pre-owned Sales Manager, Finance/Secondary Finance, Internet Sales, Closer, Parts
Specific manufacturer expertise
Hyundai, Ford, Dodge, Jeep, Kia, Mazda, VW, Nissan, Isuzu, Toyota, Buick, Cadillac, Oldsmobile, Mitsubishi
Systems Proficient
Reynolds & Reynolds; AAX; ADP; ProMax, Dealer Track, Arkona E-leads CRM
Work History:
Lake Norman Hyundai - Used Car Sales Director 9/11 - present
Cornelius, NC
Achieved contract objective to restructure used car inventory from massive wholesale loss
to marketable, profitable inventory
Established CPO program
Desked Used Car Deals
Thornton Road Hyundai - Used Car Sales Manager 04/10 - 8/11
Lithia Springs, GA
•Equus Sales Manager Champion
•Ranked #2 Regionally in Certified Pre-owned sales MTD and YTD
•Grew CPO inventory and sales from 0 in July 2010 to Nationally Ranked facility in 6 months
•Inventory realignment for pre-owned vehicles maintaining 60 day supply turn with positive whole profits
•Earned average 950+ CSI score
•Average over $2300 a copy front-end gross
•Established Social Media Marketing platform via Facebook, Twitter, and blog
Heller Ford Hyundai - Finance Manager/Sales 10/08 - 04/10
Escondido, CA
Holler Hyundai - New/Used Sales Manager 04/08 - 10/08
Winter Park, FL
Reversed loss of $7k to profit of $7k first month employed
Accurate desking of deals to hold gross Swift assessment and adjustments to inventory resulting in ordering 100 new vehicles; Hiring and training of sales staff;
Established cooperation between F & I and Sales departments to implement new desking programs
Quality Automotive Group (Mazda/VW) - GeneralManager/ GSM01/07 – 04/08
Tuscaloosa, AL
Desked deals, trained sales force, creative media advertising including TV, Newspaper, Radio
Vaden Auto Group (Hyundai, Nissan, Suzuki, VW) - GSM, N/C Sales Manager, U/C Sales Manager 9/03 - 1/07
Savannah, GA
Realigned existing inventory of over 60% units 180+ days old:
•Established proper inventory management - within 45 days, 100% inventory below 120 days
Recovered $1.3 million loss :
•Reduced new & used car policy payouts
•Lowered sales and manager comp
•69% reduction in advertising budget while increasing both units and gross profit
•136% increase Used car units
•168% increase Used car gross
•$1200/copy to $2800/copy increase Used car per vehicle average
•$15k/unit to $10k/unit reduction per-vehicle sales cost
•New car units increased from 297 to 340
•103% increase New car gross
•$1100/copy to $1800/copy increase Front End Gross New car per-vehicle average
Toyota of New Bern - General Sales Manager 2/2003 - 9/2003
New Bern, NC
Creative advertising and strong training with gross minded desking doubled production and units from 60 cars a month to over
120 units.
Pacific Beach Toyota - Desk Manager, Fleet & Internet Department 10/2001 – 2/2003
Pacific Beach, CA
Rorick Buick Cadillac Oldsmobile - Finance Manager 1/1999 – 10/2001
Carlsbad, CA
Dixon Ford Isuzu - Sales Consultant 1/1997- 1/1999
Carlsbad, CA
References:
Mike Powers 912-***-****
Brandon Geiger 912-***-****
Darrin Zehr 727-***-****
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