Christina Ricci *** Broadway, Apt. *D Lynbrook, New York, 11563

516-***-**** eo4lz8@r.postjobfree.com

Experience

NATIONAL GRID – Hicksville, New York

Consultant /Technical Writer - Project Management, 08/09 – Present

Provide key support as a Technical Writer for the Long Island Electricity Distribution Operations Transformation Project for National Grid.

Key Achievements:

Worked with Project team to transcribe technical information into procedures, process design documents, training templates and job aids to facilitate the new Business Model.

Work with the project team to gather technical information and populate documents. Administer Issues and Risk database to track all phases of transformation.

Implement and design collaboration and web sites in SharePoint. Administrator and facilitate training for several SharePoint sites.

Lead Sponsor on National Grid’s Intranet project for redesign to establish Brand Identity.

Create Metric Reporting Databases to analyze, synthesize and interpret business data and use a creative problem solving approach to solve critical business issues and trends. Compilation and communication of scheduled reports on key success metrics and goals.

Research and implement applications for a tailored and real-time Dashboard.

ERNST & YOUNG – New York, New York

CRM Consultant/Business Analysis - Senior Associate, 02/07 – 12/08

Administered the ongoing operations for client Customer Relationship Management database via Aprimo built to support internal marketing groups and their external communications efforts; monitor the collection, verification, and integrity of the client contact data and executes the external delivery of related messages. Act as trusted advisor for email and direct marketing communications and facilitate applicable laws, processes, and industry trends. Review partner database submissions, and build and execute processes that assure data quality and integrity of the data. Create internal communications that request new contact data and reduce the time spent by the firm’s client serving professionals submitting contact information.

Key Achievements:

Developed, executed, and managed CRM marketing activities by means of client related industries, including e-marketing programs and strategies, campaign management, and analytics.

Consulted Client Managers in response handling, campaign tracking, follow-up, and automated lead management.

Developed, documents, and implemented automated marketing processes within CRM with emphasis on maximizing the efficiency and effectiveness of campaign operations and lead generation. Map those processes into the marketing software and execute a campaign.

Applied database marketing skills towards delivering targeted marketing campaigns.

Consulted with and advised Client Marketing team on customer and marketing history data, campaign audiences, and best approach to achieving marketing goals during the campaign planning process.

Guided resolution of conflicts in messaging or targeting strategy. Analyzes campaign results and historic data to provide assessment of campaign effectiveness and utilizes insight gained to influence future campaign strategies.

Interacted with EY’s data center, and act as technology liaison to members of the National Marketing department.

Query the client databases to collect and summarize information for the firm’s partners, the firm’s leadership and other stakeholders.

Project Manager and liaison between client and EY’s Technology group to develop an online system that will work in conjunction with current Aprimo efforts. Manage design, UAT testing and deployment.

Clarified client requirements, business needs and project objectives, via feedback sessions and client meetings, in collaboration with all senior management.

WHITNEY GROUP – New York, New York

Global Database Administrator, 08/06 – 02/07

Provided key support for Whitney Group’s primary database. Implemented policies and procedures for data integrity. Trained end users and contributed to user guides and other documentation for new and existing software. Researched and deployed custom reporting based on business practices. Implemented more innovative use of data to execute an effective client contact strategy building on the principles of CRM.

Key Achievements:

Managed database needs and create overall strategy to achieve database direct and e-mail marketing goals. Tracked and analyze all database marketing efforts including e-mail, direct mail campaigns and e-newsletters to build and maintain client relationships.

ASSOCIATION OF NATIONAL ADVERTISERS, INC. – New York, New York

Database Management/Business Analyst, 02/99 – 04/06

Provided key support for ANA’s fundamental database. Evaluated systems and users needs to parallel overall business strategies. Inquired into complex strategic issues, research and identify new inventive solutions. Supported and create adhoc and status reports for management

and staff. Executed data retrieval and data manipulation requests for mailings. Analyzed and deepen the level of understanding of data-driven marketing and encourage wider and more innovative use of customer data and targeting opportunities. Implemented new ideas and procedures

for data integrity and database design. Circulation Manager for the fulfillment and audit for ANA’s magazine. Acted as backup for MIS Director

Christina Ricci

Experience (continued)

Key Achievements:

Improved overall database operations since joining ANA.

Project Manager for the conversion of primary database. Upgrading the database enhanced the overall functionality. Potential for advanced detailed reporting and in-depth data analyses.

Systems Analysis for the implementation of Delano Technology Applications (Interaction based eBusiness and CRM solutions). Ability for ANA to develop an effective customer contact strategy building on the principles of CRM.

Responsible for the implementation of e-commerce for subscriptions of The Advertiser magazine and ANA’s Bookstore.

Worked with team members to deploy ANA’s Information Resource Center online.

Researched and implemented email marketing software applications to create and distribute highly-target email marketing newsletters/campaigns to their customer databases.

Project Manager for integrating iMIS e-Series with online registrations and online publications sales. UAT testing and deployment.

Consulted Managers in response handling, campaign tracking, follow-up, and automated lead management utilizing EmailLabs (CRM) Application.

Developed documents and implemented automated marketing processes within CRM with emphasis on maximizing the efficiency and effectiveness of campaign operations and lead generation. Create ROI and Metric Reporting.

EUROPEAN AMERICAN BANK - Garden City, New York

Database Management/Systems Integration, 06/95 – 08/98

Provided key support for the mortgage sales department. Created and managed prospect database. Executed data retrieval and data manipulation requests. Identified, recommended, and implemented more efficient uses of systems and databases. Revised and created mortgage compliance documentation. Prepared commission reports and implemented incentive programs for Branch employees. Analyzed and researched all reporting for campaigns and promotions.

Key Achievements:

Project Manager for the implementation of laptops, create and build client databases for all sales staff. New method increased business for the mortgage loan consultant. Database was customized to the business needs of the consultant.

Systems Integrations implementing new software programs and computer hardware.

Originated and implemented Cross-Sell Program. Creation of Cross-Sell Database. The Cross-Sell Program increased the overall business of EAB’s products.

SMITH NEW COURT INC. - New York, New York

Administrative Assistant, Systems Development Department, 05/94 - 06/95

Project Administrator for all projects between New York office and London. Tested applications written by the developers; responsible for all systems application problems. Responsible for scheduling of meetings, video conferences, coordinated travel arrangements, approved and processed expense reports. Processed and approved capital expenditures and purchase orders; origination of proposals and monthly reports.

Key Achievements:

• Selected for beta testing for new applications.

GRUMMAN CORPORATION, - Bethpage, New York

Administrative Assistant, Corporate Research Center, 07/87 - 05/94

Security Coordinator for Classified/Secret Document (held a SECRET security clearance). Special Background Security Clearance to work on Top Secret Proposals and Special Contracts. Affirmative Action Program Representative for Corporate Research Center. Responsible for technical typing of papers presented by scientists; designed and created presentational viewgraphs; prepared employee performance appraisal reports. Scheduled business meetings for directors and scientists, planned and coordinated travel arrangements; prepared and approved expense reports and consultant agreements.

Key Achievements:

Chosen as one of the few to work on Top Secret Proposals for the government.

Education

HOFSTRA UNIVERSITY – Hempstead, New York

BBA in Finance, 12/97

Completed degree while working full-time

Applications

Aprimo, iMIS10, Microsoft Access, ACT, Encore, SQL Server Reporting Services 2005, Crystal Reports, Microsoft Word, Microsoft

Visio, Microsoft Excel, PowerPoint, Microsoft Project, Microsoft Front Page, SharePoint 2007, EmailLabs, Delano (CRM) application.

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