Sales Manager

JENNA LASSETER

** **** ***** **** ******, Richmond, TX 77406

281-***-**** | *****.********@*****.***

BUSINESS DEVELOMPENT & MARKETING PROFESSIONAL

CAMPAIGN DEVELOPMENT / MARKETING COMMUNICATIONS / EVENT PLANNING / PUBLIC RELATIONS

Innovative, versatile, and creative marketing professional with the skills, passion, and professionalism to conduct detailed market research; develop sales/marketing collateral; plan events and conferences; and perform general public relations. Experience gained across industries as varied as oil and gas, politics, event management, and construction demonstrates an innate ability to adapt to changing requirements and situations. Strong communication, organizational, time management, and leadership skills. Proficient in MS Office (Word, Excel, PowerPoint, Outlook) and Adobe software. Bachelor’s degree from Texas A&M University.

Core competencies include:

Market Research & Analysis • Market Planning & Execution • Market Identification & Penetration

Sales & Marketing Campaigns • Budget Development & Cost Controls • Team Leadership & Development

New Business Proposals • Customer Relationship Management • Project Management

HIGHLIGHTS OF RELEVANT EXPERIENCE

As Senior Conference Director, Petroleum ETC

- Participated in the programming/production of 2 industry conferences, “Oil & Gas Reserves: New SEC Reporting Rules”, a 2-day conference with a $20,000 program budget and 30 attendees, and “Frac School”, a 5-day conference with a $33,000 program budget and 30 attendees.

- Collaborated with industry leaders to organize planning committees, recruit conference sponsors, and engage guest speakers; formulated and presented program budgets to Board of Directors for approval; arranged logistics and supervised conferences on-site in seven cities across the U.S. and Canada.

- Established style guidelines for all event communications and marketing collateral; led creative team in the production of all advertising materials; developed and executed multimedia marketing campaigns; secured coverage in the American Oil & Gas Reporter and the Oil & Gas Journal.

As Manager of Fundraising and Events, Richard Raymond for District Attorney and Pete Olsen for Congress

- Conducted focus groups with campaign staff, election team, and major donors to devise campaign strategies; created spreadsheets to analyze expenses, track donations, and measure voters’ support.

- Mapped demographics to identify how race, gender, religion, and income could influence election results; defined geographic focus areas to increase voter awareness and support.

- Liaised with White House staff to coordinate Vice President Chaney’s attendance as Guest of Honor at Pete Olsen’s fundraising luncheon; achieved positive press coverage from local and national media.

As Business Development Manager, The River Room

- Generated an additional $30,000+ in bookings within 5 months by developing and executing a marketing campaign to promote riverfront event venue to local businesses and corporations.

- Planned and organized “Christmas in October” event with up to 50 business leaders in attendance; capitalized on holiday booking opportunities and increased company’s public profile.

- Increased productivity by redesigning sales and operations procedures encompassing marketing materials, event coordination and management, and sales reporting methods.

PROFESSIONAL EXPERIENCE

PROJECT COST RESOURCES – Associate to the President, Katy, TX, 2011-Present

Hired to provide executive support to the President of this privately held project development firm specializing in quality project controls for large phased, complex construction projects. Utilize On-Screen Take-off computer software to prepare cost estimates and scheduling analyses for key clients such as Texas A&M, MD Anderson, and the University of Texas Medical Branch (partial list). Rapidly acquired ability to read and interpret blueprints. Reorganized blueprint filing system to increase operational efficiency.

THE RIVER ROOM – Business Development Manager, Wilmington, NC, 2010-2011

Recruited to lead business development, marketing communications, and sales support activities for this privately held event management company. Researched prior years’ financials to forecast revenue for current year bookings. Developed marketing messages, sales/promotional collateral, and presentation materials for corporate market segment. Solicited business through direct contact with local community groups, tour operators, area hotels, destination companies, convention and visitor bureaus, and meeting planners. Performed client consultations, formulated proposals, made presentations, and closed sales.

PETROLEUM ETC – Senior Conference Director, College Station, TX, 2009-2010

Brought on board to help develop new conferences into large-scale annual events for this leading provider of conferences for the oil and gas industry. Conducted in-depth research on industry trends to identify viable topics for new conferences. Built industry-focused relationships with external associations, sponsors, and thought leaders. Developed strategic vision for the events and created innovative, valuable program agendas. Marketed conferences to database of business managers and executives. Provided leadership and guidance to three conference coordinators. Managed conference budgets in excess of $37,000.

POLITICAL CAMPAIGNS, Manager of Fundraising and Events, Sugarland/Richmond, TX, 2008-2010

Recruited to provide fundraising, event planning, public relations, corporate research, and volunteer coordination support to staff members of the Richard Raymond for District Attorney and Pete Olsen for Congress political campaigns. Oversaw the creation of all collaterals such as advertisements, invitations, nametags, registration lists, and handouts. Wrote advertorial copy and promotional copy for meet and greet events, donor letters, and informational brochures. Collaborated with campaign staff to develop fundraising goals, activities, events, and budgets. Proactively managed 5 to 50 community outreach volunteers.

CONGRESSMAN HALL, Congressional Intern, Washington D.C., 2007

Selected above a large pool of applicants to serve as a Congressional Intern on Capitol Hill. Conducted legislative research, provided constituent services, and led Capitol tours. Observed committee hearings on a variety of political issues. Accompanied staff to receptions hosted by trade associations in Washington D.C.

EDUCATION

TEXAS A&M UNIVERSITY, College Station

B.S., Agricultural Leadership, Education, and Communications, December 2007

Graduated Cum Laude (GPA: Major 4.0, Cumulative 3.5)

AFFILIATIONS

Member, Gamma Sigma Delta Honor Society of Agriculture

Member, Alpha Zeta Honorary Agriculture Society

Contact this candidate