Marketing Manager

John L. Weil

***** **** ********

Beachwood, OH *4122

Resume of Professional Qualifications

Summary

Seasoned communications, marketing and public relations specialist. Experienced in all media and all forms of business communications, including articles, brochures, press releases, proposals, speeches, direct mail and advertising. I thrive in a fast-paced, team-oriented environment and am seeking a full-time position, where I can aggressively use my experience to advance the interests of a growth-driven organization.

Experience

VIDEO WRITER/PRODUCER, PHOTOCO INC., SOLON OHIO, 2/08 – 6/08

Wrote and produced short video programs for MiBook, a new product developed and marketed by Photoco for national distribution. I worked with a dedicated team of writers, editors and videographers to write and produce scores of titles for the MiBook series.

MARKETING CONSULTANT/WRITER 1/07 – 2-08

Active with assignments from The Cleveland Jewish News, The Jewish Community Center, The Cleveland Play House and Project Love, among others

INTERIM DIRECTOR OF MARKETING AND COMMUNICATIONS, JEWISH COMMUNITY CENTER; Cleveland, 9/06 – 1/07

Ÿ Devised frequent-user member retention program, resulting in significant increase in member retention

Ÿ Created marketing plans for Jewish Festival of Books and Authors, various membership acquisition and promotional programs

Ÿ Planned and executed Early Childhood Services direct mail campaign, resulting in 25-fold increase in mail-back response

Ÿ Edited bi-monthly 38-page membership guide, OnCenter

Ÿ Created and placed advertising and publicity materials for all membership and cultural programs

CONSULTING EXECUTIVE DIRECTOR, WARRENSVILLE CENTER. SYNAGOGUE; Cleveland: 1/06 – 8/06

Ÿ Created all communications materials including solicitation letters and person-to-person contact, resulting in $15,000+ in new donations for building fund

Ÿ Planned, wrote and implemented series of database fund-raising programs, resulting in $45,000 in donations for new-building funds

Ÿ Devised new-member campaign

MARKETING MANAGER, THE CLEVELAND PLAYHOUSE; Cleveland: 6/94 – 7/03

Ÿ Executed all advertising and promotional activities for nation’s first professional theatre company, managing an annual budget of $350,000+

Ÿ Wrote and placed all advertising in all media, including print, radio, television and web

Ÿ Devised, wrote and executed direct-mail campaigns reaching up to 150,000 households

Ÿ Created and implemented all sales promotions: web-based, point-of-purchase, broadcast, and in-house.

Ÿ Created and analyzed phone, in-house and focus-group market research programs

Ÿ Developed, wrote and managed corporate and media sponsorship programs, generating $150,000 annually

Ÿ Helped devise and execute major institutional branding campaign

Ÿ Wrote executive speeches and other public communications as requested

Ÿ Wrote sponsorship proposals as requested by senior management

DIRECTOR OF CORPORATE MARKETING, CLEVELAND FILM SOCIETY; Cleveland: 9/93 – 4/94

Devised, sold and managed corporate sponsorship programs for the 1994 Cleveland International Film Festival, securing more than $100,000 in cash and in-kind commitments

Education

Yale University, MFA

Case Western Reserve University, BA, cum laude

Technical Proficiencies

Ÿ Microsoft Word

Ÿ Microsoft Excel

Ÿ Adobe Photo Deluxe

Ÿ Microsoft Outlook

Ÿ Certified in grant writing by The Grantsmanship Center (TCGI)

Public Service

Served on Board of Directors for the following non-profit organizations

· Northeast Ohio Jazz Society, Chair of Marketing Committee

· Cleveland SignStage Theatre, Marketing Committee

· Warrensville Center Synagogue, Merger and Building Fund Committee

References On Request

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