Account Manager / Sales Professional

Jennifer L. Humphrey

SUMMARY OF QUALIFICATIONS

• Extensive experience managing national, regional, and local level accounts coupled with creative marketing ideas for innovative solutions and promotions.

• A solid history of acquiring new business joined with superior growth and retention with existing accounts.

• Expert in building top-producing accounts through strategic marketing, tactical sales, and outstanding client focused account management.

• Skilled in creating marketing materials and utilizing various computer programs.

• Excellent communicator with the ability to actively manage change.

EXPERIENCE

Sell It Now!

Director of Sales and Marketing

2007 – current

• Developed successful campaigns attracting local businesses to contract exclusively with company.

• Responsible for researching various product lines and proactively soliciting businesses which carry top producing products.

• Created all marketing sales material.

• Created e-commerce web site.

Fort Worth Star-Telegram

National Advertising Account Manager

Knight Ridder Digital Sales Manager

Associate Retail Sales Manager

1999 - 2007

• Developed and proposed new and creative advertising ideas and programs including new revenue streams such as Energy Special Sections and Hi-Tech Sections, enabling new and increased revenue from current advertisers and attracting and attaining new accounts.

• Achieved over 1,000% growth in assigned account responsibility and grew market share from 17% to 44% in National Advertising.

• Identified and developed relationships with local and regional contacts/ influencers, ensuring their support and participation in communicating advertising necessity within their responsible market.

• Uncovered available budgets and/or budgetary issues and negotiated competitive rates and contracts.

• Designed unique Media Plans for individual clients, meeting specific needs and incorporating into unique and dynamic Sales Proposals.

• Participated in client specific trade shows and conferences.

• Orchestrated the successful acquisition of numerous accounts such as Merrill Lynch, Fidelity, American Express, Oil of Olay, Charter Communications, Time Warner, Green Mountain Energy, Reliant Energy, PUC of Texas, Hewlett Packard, IBM, Samsung, T-Mobile Regional, Sprint Regional, AT&T Regional, and Cingular Regional.

• Awarded Employee of the Month, Salesperson of the Year, Salesperson of the Year Runner-up, and nominated for Employee of the Year.

iCountry

Director of Sales and Marketing

1997 – 1999

• Developed and created sales material collateral.

• Developed marketing material for promoting advertising on web site.

• Responsible for hiring and managing sales staff.

• Developed relationships with local Chamber and business owners ensuring companies community involvement.

• Successfully led sales staff to sell out all available inventories on iCountry web site.

Family Vision Center, Sam’s Club Optical

Regional Sales Manager

1992 – 1997

• Oversaw 12 retail stores within Texas, including staffing and retention.

• Maintained high sales quotas and grew regional sales 150%.

• Traveled nationwide opening new locations and training staff

• Assigned to team which developed Training Manual and implemented training nationwide.

• Appointed to prestigious President’s Club for top performance.

AFFILIATIONS

• Heroes for Children, Former Board of Director

• Public School Volunteer

• Parent Teacher Association, Member and Fundraising, Former Elected Officer

• Leukemia & Lymphoma Society, Former Fort Worth Walk Co-Chairman

• Susan G. Komen, Participant and Fort Worth Fundraising Committee

• Cook Children’s Hospital, Volunteer and Fundraiser

• Homeowner’s Association, Member and Former Elected Officer

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