Program Manager
Resume:
JEANNIE HORTON - ISREAL
PROFILE
Accomplished and results-oriented marketing manager with 10+ years of project management experience. Proven leadership in project analysis and implementation, with a strong problem-solving background, excellent communications skills, and a high-level knowledge of operational/process improvement. Known for building strong cross-functional relationships with all levels of personnel while providing the highest level of service to meet strategic goals. Described as an individual who drives to create value for both the organization and the customer.
SKILLS/KNOWLEDGE
Business and Communications: Presentation and strategic communication planning skills,
front-end analysis and problem solving, developing policies and procedures, program/project development and management in fast-paced environment, manage multiple/ highly visible projects.
Computer/PC: Microsoft Office suite, Information Mapping, web design and production experience, Adobe Acrobat and Front Page.
Sales & Market Management: Operational and process improvement, tradeshow/event marketing, managerial/supervisory experience, Fortune 1000 customer relationship management, vendor management, co-marketing strategies/reciprocal business opportunities based on customer’s needs.
EXPERIENCE
SPRINT 1989-2008
Marketing Communications Specialist - Pricing 2006 - 2008
• Designed, implemented and launched a corporate online look-up tool that centralized all wireless pricing information for internal business and consumer users.
• Developed award winning interactive training for business and consumer audiences.
• Developed effective communications plans and incentives that increased usability by 50%.
• Reduced operational expense by $160K through pricing tool consolidation efforts.
• Improved customer service cycle time when quoting plan details and offers over the phone to customers.
• Positively impacted customer satisfaction through billing code consolidation that resulted in a 10% reduction in order administration errors.
Marketing Communications Specialist 2005 - 2006
• Managed a team of three to support the integrity of over 6,000+ sales and marketing documents. Received a team award for overall contributions.
• Reduced $300K in IT programming costs by launching a content administrative tool for the web site team to manage web page maintenance.
• Managed the company-wide internal communications plan for the Customer Experience organization, delivered key executive messages of driving loyalty and developed monthly executive communication packages.
• Introduced new communication strategies (i.e. RSS, Podcasting) to mobilize intranet content to hand-held devices.
• Conducted a nation-wide, end user analysis to understand Sprint and Nextel online sales marketing intranet needs and validate design and navigation for centralized sales portal.
• Received leadership award for Sprint and Nextel product content consolidation and merger transition efforts for integrating company communications.
Knowledge Management/Internal Customer Tools Manager 2002 - 2004
• Enhanced intranet navigation to support business solution selling strategy for account team users. Usability increased 18% and intranet customer satisfaction increased 10%.
• Managed a team of four and aggregated disparate knowledge management systems into a common tool that optimized the sales customer experience
• Reduced 45% of unused intranet document for account teams. Exceeded the intranet usability goals by 10%.
• Reduced programming costs by $300K and aligned system for One Sprint intranet conversion. Converged three sales and marketing intranets into one and reduced intranet maintenance by $500,000/year.
Regional Marketing Manager ($100K+ Customer Market) 2002 - 2002
• Increased brand awareness in the Central area by leveraging One Sprint assets (Corporate Sponsorships, PCS, Local, E|Solutions) and Sprint Business resources.
• Implemented go-to-market plans that directly impacted account revenue in excess of $1.5 million through strategic customized partner initiatives that acquired new revenue sources for Sprint Long-Distance.
Business Sales Channel Marketing Manager 2001 - 2001
• Acquired $1.5B annual revenue within Sprint's large ($100K+) business sales channel.
• Developed marketing strategy based and executed, high-revenue producing marketing programs includingbut not limited topricing promotions, branch seminars, branch sales blitzes, customer events & direct mail campaigns, sales incentives, and marketing "incubators."
International Marketing Communications Manager 1999 - 2001
• Developed and executed international voice and data revenue-generating initiatives in effort to meet overall finance objectives of $1.856B. Program experienced over a 10% opportunity ratio and recognized as 1 of 2 annual excellence winners.
• Developed four industry user group programs (Healthcare, Education, Finance & Insurance, and Transportation). Performed program maintenance and controlled development of new programs that generated sales force and customer interest as well as competitiveness.
Online International Content Producer 1998 - 1999
• Produced and managed the International Website to deliver product, pricing and service information to all Sprint Business marketing, sales and sales support employees.
• Website impacted total projected gross data revenue of $28.7M, and voice revenue of $16.5M.
• Developed and implemented new processes and training documents for all end users.
International Program Manager III 1997 – 1998
• Interfaced and coordinated with overseas partners (France Telecom, Deutsche Telekom and Global One) to develop instructional programs for global intranet services.
• Identified and documented the gaps, processes, and global interfaces for the product management and development, and sales support organizations.
Sr. Training Manager 1996 – 1997
Educational Consultant III - (Designer/Trainer) 1994 – 1996
Product Marketing Support Consultant 1991 – 1994
Field/Technical Account Consultant 1989 – 1991
EDUCATION
• Bachelors of Business Administration, Baker University, Lee’s Summit, Missouri
• Business Management studies, Rockhurst College, Kansas City, Missouri
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