Marketing Communications Manager

Paul Gaither

*** ******* ****, ******, ** *****

512-***-**** (home)

214-***-**** (mobile)

********@*****.***

Summary

Results-focused marketing and communications professional recognized for innovative strategy and excellent

management skills. Expertise includes communications strategy, PR, interactive, product launches, competitive

positioning, major events, brand management and social marketing. Over 12 years of high tech experience within

both internal and external agency models.

Knowledgeable in the wireless, mobile multimedia, video broadcast, embedded systems, data communications and

consumer electronics markets with extensive experience in:

• Translating complicated technical concepts and business strategies into clear, effective messages that communicate product and business value propositions

• Building and leading high-performance global communication teams and managing multi-million dollar budgets

• Establishing integrated corporate communication programs that are metrics & ROI-driven

• Executing global campaigns including events, Web site optimization and advertising

• Developing award winning brand positioning programs to create/expand core market awareness

• Directing and implementing public/media relations programs with both in-house and outside agency staff

• Securing co-marketing activities with internationally-known customers

Experience

Independent Communications Consultant

2007 – Present

o Provide innovative marketing communications solutions for client companies

o Strategic communications planning, messaging, competitive positioning, collateral development, press & analyst relations, social marketing, Web and trade show planning and e-marketing

o Client list includes Gennum Corporation, Freescale Semiconductor, Keremi Market Intelligence and Hp Green Energy

Senior Communications Manager/Interim Director, Wireless & Mobile Systems

Freescale Semiconductor, Austin, TX, 2006 – 2007

o Communications advisor to the senior vice president and executive staff with oversight of all global communication activities for $1.8 billion business unit

o Responsible for messaging, events, advertising, Web, e-marketing, literature, press/analyst relations

o Communications lead for CES, 3GSM, CTIA and several other events

o Worked globally across organizational lines to promote Freescale-based solutions

Worldwide Market Communications Manager

Texas Instruments, Dallas, TX, 2002 – 2006

o 2005 – 2006: Managed communications for $4 billion wireless unit

o 2002 – 2005: Led communications for Video/Imaging, Streaming Media, Audio, Infrastructure

o Responsible for strategy, advertising, brand management, Web, CRM, press/analyst relations

o Communications lead for CES, 3GSM, CTIA and several other events

o Led a team in focusing on integrated marketing communications for highly vertical markets

Vice President, Marketing & Business Development/Interim US Country Manager

Satama Interactive, Dallas, TX, 1999 – 2001

o Led the US marketing for a global interactive agency with 8 offices and 450 employees

o Led strategic marketing, communications, business development and account management

o Directed management team of 7 & US employee base of 45

o Clients included Nokia, Warner Brothers, Verizon, Nortel Networks, Canon, Hillwood

Senior Manager, Global Brand Programs • Nortel Networks, Richardson, TX, 1997 – 1999

o Managed the strategic brand identity of Nortel Networks’ wireless division

o Directed global advertising, branding, naming, online, collateral and e-commerce

o Served on corporate-wide steering committees for Web and e-business programs

o Directed agency and vendor relationships

Marketing Director • Southern Methodist University, Cox School of Business, Dallas, TX, 1994 – 1997

Marketing Director • California State University, Chico, 1992 – 1994

Director of Marketing and Development • University of Houston, 1990 – 1992

Director of Continuing Education & Instructional Television/ Assistant Professor in Communications • Houston Baptist University, 1984 – 1990

Director of Institutional Media • Galveston College, 1983 – 1984

Corporate Advertising Manager • Gulf Coast Oilfield Supply, Pasadena, Texas, 1981 – 1983

Education

MA in Communications • Missouri State University

BS in Communications, Cum Laude • Missouri State University

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