Action-oriented marketing professional
Resume:
TARA L. BADIE
Redondo Beach, California 90278
******@***.***
SUMMARY
Action-oriented, energetic marketing professional with extensive experience initiating, implementing and leading initiatives focused on increasing bottom line results in licensing and brand management. Diverse marketing and publicity experience including advertising, promotions, merchandising, website and licensee and licenser approvals. Demonstrated leadership, organization and management skills. A decisive problem solver with excellent communications skills.
PROFESSIONAL EXPERIENCE
THE ROBERT THORNE COMPANY, Beverly Hills, California 2005-2007
Global marketing entertainment brand management company.
Senior Director, Global Marketing, Promotions and Publicity
Managed brand marketing, promotions and publicity initiatives and licensing approvals for celebrity consumer product brands including top ‘tween brand stuff by hilary duff available at over 10,000+ stores worldwide.
• Created, reviewed and approved stuff by hilary duff advertising, promotions, publicity, circulars, sell sheets and website.
• Managed Hilary Duff non-stuff by hilary duff product including product, packaging, advertising, promotions/sweepstakes, marketing and website for fragrance, Hilary (and Haylie) fashion dolls, Barbie fashions, posters, calendars and The Sims videogame.
• Worked closely with Elizabeth Arden to manage the With Love…Hilary Duff fragrance line including seasonal promotional items, flanker brand, retail collateral and TV, print and radio advertising.
• Oversaw Hilary Duff’s global publicists by organizing email interviews, scheduling and setting up photoshoots, interviews and phoners, getting approvals on images, reviewing and creating press releases, analyzing invoices and weekly reports and handling daily communications.
• Collaborated on in-store brand promotions by brainstorming ideas and reviewing circulars, signage, websites and giveaways.
• Responsible for marketing, promotions and publicity for the creation and launch of a new consumer products brand for icon Quincy Jones who has won Grammys, Oscars, Emmys and a Tony and produced the top-selling album and song of all time.
• Handled marketing, promotions and publicity for a new environmental celebrity, brand and television show with developer and environmentalist Rebekkah Green.
• Communicated with potential new clients to establish whether there’s an opportunity for future business.
DUALSTAR ENTERTAINMENT GROUP, LLC, Los Angeles, California 2002-2005
Worldwide girls’ leader in fashion, health and beauty, lifestyle, home decor and entertainment.
Director, Global Marketing and Operations
Managed brand marketing initiatives and licensing approvals for an approaching $1 billion consumer products brand, the mary-kateandashley brand.
• Reviewed and approved all entertainment products including product, packaging, advertising, promotions/sweepstakes, marketing and website. Product lines include fashion dolls, books, DVDs/videos and music.
• Oversaw brand promotions, circulars and website, organized cross-marketing efforts and collaborated on in-store brand promotions by managing budgets and reviewing collateral.
• Established a worldwide book program with launches in eight counties.
• Worked closely with Warner Home Video to manage collateral timelines, DLT/master deliveries, release schedules and marketing initiatives worldwide for the over 40-title catalog of theatrical movies, long-form direct-to-video movies, compilations, television episodics and half-hour series.
• Managed global publicists with daily communications relating to promotional approvals, giveaway requests, brand initiatives, brand questions and product placements, and reviewed semi-monthly reports to verify publicists were continually pushing themselves in new and creative ways to publicize Mary-Kate and Ashley and the mary-kateandashley brand.
• Analyzed sales, inventory and royalty reports to collaborate with partners on keeping costs down while continuing successful sales across all product lines.
MATTEL, INCORPORATED, El Segundo, California Summer 1997, 1998-2002
Worldwide leader in toy manufacturing.
Associate Product Manager
Managed product development, budgeting, advertising and promotions for $40MM Celebrity and Older Girl (6-10 year olds) fashion doll businesses.
• Managed Celebrity and Older Girl product development from ideation to product launch (i.e. brainstorming, cost reductions, product presentations, licenser approvals, website, promotions, publicity and advertising) by working with various groups (i.e. design, development, packaging, promotions and advertising agency) to secure consistent look, feel, tone and manner and achieve critical market dates.
• Handled #1 celebrity fashion doll brand (the mary-kateandashley brand) with 77% of girls buying deep into the brand, and expanded internationally which resulted in increased sales of 110% in year one followed by continued distribution into 3 new territories the following year.
• Enhanced Celebrity line by developing and introducing new properties (Brandy and Vitamin C).
• Analyzed older girl fashion doll market to ensure a viable market exists and ascertained key attributes that appeal to the core consumer by reviewing historical data and current research.
• Launched new older girl brand, Mystery Squad, which tested as a top Barbie segment.
• Participated in Marketing MBA program by rotating through Barbie and Electronics/Games/Puzzles.
TELEDYNE TECHNOLOGIES (formerly Teledyne, Inc.), Los Angeles, California 1993-1996
Conglomerate of electronic, communication, engineering services, consumer products, specialty metals.
Internal Auditor
Conducted both compliance and financial audits for several companies within different industries to ensure adherence with corporate requirements and government regulations.
• Implemented export and government contract compliance programs for 80 companies by analyzing government regulations and developing internal systems.
• Completed audits by interfacing with management, line employees and various departments including safety, traffic and shipping.
• Supervised two to five people during compliance audits.
• Participated in financial audits by reviewing accounts payable, accounts receivable and other finances.
• Informed management and headquarters of audit discrepancies by issuing audit reports.
EDUCATION
UNIVERSITY OF SOUTHERN CALIFORNIA, Los Angeles, California
M.B.A in Marketing, 1998
BUCKNELL UNIVERSITY, Lewisburg, Pennsylvania
B.S. in Business Administration – Management, 1993
Minor in International Relations
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