Event Marketing

Crystal R. Robinson

**** ****** **** **, #*, Atlanta, GA 30331

Cell: 718-***-****

Email: ***********@*******.***

EXPERIENCE

Nu’ance LLC, New York 6/01- 4/09

Event Marketing/Communications Associate

Provided promotion and production support for various campaigns such as Ziff Davis Media’s “DigitalLife” Technology Tradeshow at Jacob Javits, Nike Inc. (Jordan Brand and Jordan Foundation) Regional Grassroots Tour, NBA All-Star “Jam Session”, as well as MTVN special events (EXTENSIVE CLIENT BACKGROUNDER & PORTFOLIO PROVIDED UPON REQUEST)

• Brainstormed with team to conceive of concepts to promote partnership development amongst key advertisers; then subsequently wrote proposals, product copy and press materials for Publicist and Brand Manager’s approval.

• Developed/Disseminated customized event correspondence: promotional materials, press kits, invitations, save the date cards, HTML email blasts, etc.

• Oversaw coordination and execution of on-site operational elements: acquisition of premiums, signage, venue selection, site layout, ship/set-up/breakdown schedules, as well as securing proper releases/clearances from Legal/Business Affairs.

• Assisted Producer with event design: delegation of registration activities, speaker recruitment, celebrity booking, attendee recruitment, and management of audio visual/technical presentation needs.

• Worked with in-house team to train, coordinate schedules and traffic work orders for vendors, production staff, and volunteers.

• Partnered with Finance Department to process invoices in a timely manner within approved budget guidelines.

• Compiled extensive amounts of data while demonstrating flexibility in producing Event Recap Reports.

• Maintained shared event database consisting of project management forms and administrative files for team.

• Regularly updated RSVP lists, event seating, travel arrangements, secured credentials and hotel accommodations for event VIPs and contractors.

• Kept abreast of industry and client related trends/news; developed research into event content.

ESSENCE Communications Partners, Inc. (Time Inc. Publication) New York 3/01-6/01

Event Coordinator (Contract)

• Completed creative request forms, regularly updated production checklists and processed invoices for televised event, “ESSENCE Awards”.

• Served as a liaison between venues as well as various internal departments to ensure corporate sponsor fulfillment (i.e. distribution of complimentary tickets, display design/setup, product placement, signage, etc.).

• Developed an event management template to share past processes and track current assignments with 10-member project team resulting in reduced site visits and improved overall productivity by 20%.

• Assisted with the procurement and management of vendors throughout event conception, production and execution.

Terrie Williams Agency, New York 3/00-3/01

Public Relations Assistant

• Updated custom media lists; wrote/self-edit/pitched press releases to editors of targeted outlets to enlist interest in publishing news and features about high profile clientele.

• Conducted daily media monitoring; subsequently disseminated a news summary of clippings to team of advertising, marketing and promotional advisors.

• Supervised monthly budget reconciliation for $40,000 account.

• Managed president’s Outlook calendar, answered phone(s)/logged calls, handled filing, typing and other administrative duties.

* continued *

PROFESSIONAL/CIVIC AFFILATIONS

• Hempstead Union Free School District/Board of Education (Nassau County, LI) – Publicist of Record (2005)

• Delta Sigma Theta Sorority, Inc. (Brooklyn Alumnae) – Communications Chair (2004-2008)

• Delta Sigma Theta Sorority, Inc. (Brooklyn Alumnae) – “Teen Lift” College Preparatory Coordinator (2001-2008)

• Florida A&M University Alumni Association (New York) – President (2006-2008)

EDUCATION

Florida A&M University, Tallahassee, FL

• B.S., Business Administration Graduated December 1999

• Professional MBA Program – Marketing Focus Matriculated 1997-1999

ADDITIONAL SKILLS

• Avid PC and MAC user - Microsoft Office Suite (Word, PowerPoint, Excel, Access, Outlook/Entourage); Adobe Creative Suite (Photoshop, Illustrator, etc.); accustom to updating corporate intranet content; familiar with various customized archive/databases; FTP and image formats

• Interpret, advise and manage the affairs of creative artists and their respective intellectual property (musical, literary and artistic work; ideas, discoveries and inventions; and words, phrases, symbols and designs)

• Adept at conducting industry specific research via online, customized news feeds/trade publications (i.e. Dow Jones, AP, Bacon’s, Reuters and Burrell) to capture as well as secure electronic media placements highlighting current brands, trends and demographics.

PROFESSIONAL SUMMARY

Crystal Robinson has over nine (9) years work experience within the publishing, fashion and entertainment industries. She has innately used her varied resources, vast network, and unique point of view to provide an extra measure of professionalism, creativity and energy to the campaigns she supports. Crystal can be depended on to carryout said project from concept to execution to evaluation --- all while simultaneously delivering the needs of the internal client as well as the end user. You will find from her past managers that she has a calm presence about her even in the midst of tight deadlines or crisis; therefore, she is a welcomed team member in every environment. In addition, her writing acumen, organizational skills, and attention to detail serve as an added benefit to any team structure. As an equally artistic yet business-minded individual, Crystal contributes to the successful chemistry of any creative organization.

- # # # -

Contact this candidate