Marketing Manager

MEGHAN TIPTON STOUT

*** ******* *** ******, ** **150

941-***-**** (c) 704-***-**** (w)

******.*****@*****.***

CAREER SUMMARY

Marketing & communications executive with more than 13 years’ experience in integrated sales and marketing; well-rounded with time spent at:

A large public relations & advertising agency working on internationally-known brands

A Fortune 100 company as part of a cross-functional international marketing team

An entrepreneurial business with specific focus on turnarounds of iconic American brands

Specialties:

Sales to wholesale and e-commerce customers

Global product management for iconic American brands

Social media marketing

Customer relationship management

Strategic planning and data analysis

Influencer campaigns

Team building & recruiting

Brand public relations

Employee communications

Crisis management & communications

Budget management

Vendor contract negotiation

PROFESSIONAL EXPERIENCE

Director of Apparel & Merchandising; Director of Marketing

Indian Motorcycle Company Kings Mountain, NC (2009 – present)

General responsibilities:

Plan, coordinate and execute four apparel and gift collections per year

Lead the international sales effort for all clothing and gifts

Set and manage the budget for the apparel division; provide all data and analysis for the P&L statement each month; forecast for vendors, executives and wholesale customers

Build the motorcycle brand by increasing branding through the use of mobile marketing and other forms of branded sportswear

Director of Marketing & Communications; Director of Dealer Marketing

Chris-Craft, Inc. Sarasota, FL (2004 – 2010)

General responsibilities:

Author and manage corporate Web content

Lead Web site optimization and social networking initiative

Cultivate a Web-based inventory management system and cradle-to-grave hull file

Develop and distribute sales tools for international dealership network

Organize and present all aspects of annual international sales meeting

Create and maintain a digital asset management and sharing system

Buy media and execute national advertising plan

Write and produce corporate DVD

Oversee design, production and distribution of international brochures

Negotiate free product placement in movies, TV shows and high profile locations

Supervise all employee, customer and consumer communication

Manage national, regional and industry media relations

Write and manage crisis plan; lead media training for executives

Plan and staff corporate trade shows around the country

Build and develop brand-specific history Wiki for corporate Web site

Evaluate marketing analytics and adjust forecasts accordingly;

Manager of Communications

Tropicana Products, Inc Bradenton, FL (2001 – 2004)

General responsibilities:

Managed internal communications for corporate offices and manufacturing employees, including a daily e-newsletter, electronic presentations, town hall and annual meetings

Planned and executed national public relations events and campaigns around Tropicana’s sponsorship properties, Tropicana 400 and Tropicana Field

Supported Tropicana brands by increasing awareness and trial of Tropicana Smoothies, Tropicana Drinks and Dole Blends as part of integrated marketing plans

Assisted director in public relations efforts for Tropicana’s flagship brand Pure Premium

Managed media relations in local facilities

Trained and prepared Tropicana executives at satellite facilities for controversial media situations; assisted in crisis planning and implementation

Contributed content to company intranet and internet

Notable achievements:

Pitched the national roll-out of Tropicana Smoothies through media relations and a thought influencer campaign for $25,000 and generated 52 million impressions; received a PepsiCo Chairman’s Award as part of the Smoothies Development & National Launch Team

Launched Mid-day, a daily electronic newsletter, to all Tropicana salaried employees and assisted in the roll-out to Pepsi Cola North America employees; received a PepsiCo Chairman’s Award as part of the Mid-day Launch

Negotiated product placement in Victory Lane and on the NBC broadcast platform during the Tropicana 400 in 2001, 2002 and 2003; each year resulted in significant air time and photo coverage of the winner drinking a Tropicana Pure Premium in Victory Lane

Led a team of volunteers to create Tropicana Women’s Network Monthly e-zine newsletter

Account Executive

Dye, Van Mol & Lawrence PR and Advertising Nashville, TN (1998 – 2001)

General Responsibilities:

Managed agency promotion for Dye, Van Mol & Lawrence

Participated in preparation for new business proposals and presentations

Wrote copy for brochures, newsletters, press releases and scripts

Planned and executed nationwide, regional and local special events for clients

Trained and prepared executive clients for controversial media situations

Assisted with production and placement of national advertisements

Assisted human resources manager with internal communications, interviews, testing and training

Notable achievements:

Pitched agency story on design of Bush inauguration logo that received coverage by The Associated Press, NPR, CNN, Fox News Channel, Time, ADWEEK, My Business magazine, Tennessee Radio Network, local and regional media (television, radio and newspapers)

Placed sequined rock hammer on ABC’s Monday Night Football, prompting Dennis Miller and crew to discuss client three separate times, for more than three minutes’ coverage

Managed local media relations in each market for a cross-country caravan to national client event

Researched Fortune 500 client’s 60-year corporate history; assisted with design and copy for museum and dramatic presentation to celebrate anniversary

Marketing and Advertising Coordinator

Bank of Tennessee Kingsport, TN (1996)

Executed elements of company image campaign

EDUCATION

B.S. in Mass Communications, emphasis advertising; B.A. in English, minor in marketing

Middle Tennessee State University Murfreesboro, TN (1993 – 1997)

Achievements and honors include the MTSU Presidential Scholarship, Outstanding Senior in Advertising award and membership in Tau Omicron Women’s Honor Society, Gamma Beta Phi Honor Society, Chi Omega Women’s Fraternity and MTSU Dean’s List.

COMMUNITY INTERESTS

Advisory Board Member Salvation Army Bradenton, FL (2006-2007)

Board of Directors Member Partnership to End Homelessness Sarasota, FL (2006-2007)

Future Leader Leadership Manatee Bradenton, FL (Class of 2003)

Public Relations Advisor Girl Scouts of Gulf Coast Florida Sarasota, FL (2002 – 2003)

Reading Partner at Shwab Elementary School PENCIL Foundation Nashville, TN (2001)

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