Deirdre R. Berry

DEIRDRE R. BERRY

Over ** years experience in sales, sales support, marketing, customer service, finance and administration in both professional and management positions. Innovative and motivational leader with proven results increasing

profits by coaching teams to greater performance through hands-on mentoring, development of critical marketing and customer service skills, and strong and effective communication skills. Recognized sales achiever optimizing success through in-depth product knowledge and consistent delivery of commitments to customers. Dedicated client account manager providing quality customer service that promotes loyalty, product confidence and long term partnerships. Special strengths include the ability to decipher detailed information and communicate it to others effectively and the ability to multi-manage projects and staff while fostering a team environment. Strong initiative, work ethic and desire to be successful.

PROFESSIONAL EXPERIENCE

AT&T Advertising Solutions, AT&T Interactive (1992 – 2007)

Area Sales Manager/Inside Sales (2002 – Present)

Responsible for the planning, management, training and development of sales team that services and sells both print and internet advertising products. Accountable for the attainment of advertising revenues in the assigned area while ensuring that all existing customers with advertising programs are handled prior to directory closing. Serve as expert to the team on products, tools, sales and technical skills. Provide guidance and support while developing sales reps skills through coaching, mentoring, training and counseling. Train, disseminate and communicate information to my individual sales team as well as to other teams located within the office. Review performance of individual sales representatives and take corrective action as necessary to ensure that productivity standards are adhered to. Intervene by handling customers directly. Facilitate among teammates on establishing sales and marketing strategies, planning and execution. Participate in hiring decisions. Appointed Internet Subject Matter Expert as well as Lead Manager for the roll out of the new EPIC (Excellence, Performance, Innovation, Creativity) Process. Assisted with establishing and was appointed to lead new non-billing inside sales channel which achieved 208% of objective.

Internet Sales Support/Account Manager (2000 – 2002)

Responsible for achieving revenue objective on sales of internet advertising products (yellowpages.com, websites and search products) by supporting both inside and outside sales teams (Broward and Palm Beach County) through training, coaching, riding to customer premises and observing phone calls. Assisted sales force with delivering internet advertising sales programs to customers and identifying potential sales opportunities. Supported sales staff additionally by handling customer service issues. Other duties included preparing presentations and training decks for sales meetings, monitoring and tracking sales results, and disseminating new information. Created processes and plans within the sales district to maximize sales. Acted as liaison between corporate office and sales districts by promoting new sales products and sales collateral. Fostered customer and consumer awareness of internet products by hosting seminars, attending Chamber of Commerce meetings and trade shows. Promoted to Area Sales Manager.

Budget and Administrative Support Manager (1997 – 2000)

Staff member for Regional Vice President, responsibilities included monitoring monthly expenditures

and revenues for the sales districts and preparing financial reports for the Vice President and General Managers. Coordinated all facets of budget preparation and forecasting. Sales support duties included adding, deleting or changing yellow page directory headings in the telephone directories, monitoring and promoting sales of premium advertising products, and handling directory specs and ethics issues. Tracked employee results for President’s Club yearly awards and deciphered and trained various information that needed to be relayed to employees within the Region. Promoted to Internet Sales Support Manager.

Deirdre Berry – Resume – Page 2

Directory Telephone Sales Representative (1992 – 1997)

Duties included solicitation of directory advertising and serving existing customer advertiser base for assigned telephone directories. Responsible for achieving sales objective by developing advertising programs for new customers and enhancing existing customer programs while also adhering to strong productivity and work quality standards. Served as Facilitator/Member of the following committees: Mentoring Team, Campaign Planning, Rescoping Focus Group, Market Distribution, Process Innovation, Improving Morale, Guaranteed Ad Placement Video Production, Visual Planning and Sharing Rally. Promoted to Management.

COLUMBIA PICTURES INDUSTRIES (1980 – 1990)

Account Executive/Client Manager promoted from Sales Secretary. Responsibilities included selling music publishing product nationally over the telephone and on road trips as well as providing quality customer service and establishing long term relationships. While most of my time at this Company was spent as an Account Executive, I also served as Creative Production Assistant, Foreign Sales Correspondent and Customer Service Manager. Personnel lay offs forced me to wear several hats from time to time during my tenure here.

EDUCATION

Broward Community College, Coconut Creek, Florida

The Woods Business Secretarial College, New York, New York

PROFESSIONAL DEVELOPMENT

Train the Trainer, What Every Supervisor Should Know, New Manager Orientation, The AT&T Group Leadership Workshop, Emerging People Manager, Coaching Fundamentals, Coaching for Performance, Situational Leadership, Labor Relations, Managing Signature Service, Achieving Your Highest Priority, The Quality Advantage, The Masterstream Method, Initial Sales Training, Customer Focused Selling, The Roller Coaster Ride of Selling, Inclusion – A Business Imperative, Sales Ethics, Leadership – The One Minute Manager

ACCOMPLISHMENTS/AWARDS

2007 President’s Club – Paradise Island, the Bahamas

2006 Best In Class Sales Manager – 152% of Objective

2005 Manager of the Year

2005 President’s Club – San Diego, California

2005 Top Sales Award – 208% of Objective

1998 President’s Club Winner – Cancun, Mexico

1997 President’s Club Winner – Beverly Hills, California

1993 and 1994 Spirit of Excellence Award Winner

1994 – 1997 1st Place Sales – 3 Showings

Golden Eagle Award Winner – Sales and Customer Service Recognition of Outstanding Achievement 1994

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