Marketing Associate
Resume:
FARAH MUGHAL
**** **** ** **** ****, Mississauga ON L5B 4M7
Cell: 416-***-**** ******.*****@*****.***
A successful Marketing & Sales Professional with 6 years of experience in a variety of industry sectors demonstrating expertise in areas that include:
•Customer Relations •Advertising & Media •Budget Management
•Sales Promotions •Planning and Strategizing•Project Management
•Product Marketing •Contract Negotiation •Market/Consumer/Product Research
An excellent communicator who maintains a strong focus on delivering impressive results that impact positively on bottom-line performance.
PROFESSIONAL EXPERIENCE
CANON CANADA 2010 - 2011
Marketing Specialist/Analyst
•Created an annual marketing and events schedule to promote product sales, Canon News and events in-advance resulting in increased customer attendance and sales by 50% for the Canon e-Store.
•Created effective direct marketing and email marketing campaigns including targeting, segmenting, testing, acquisition and retention tactics which increased average online conversion rates by 70%.
•Worked with the Marketing and Sales Managers to create and implement bundle, bonus and clearance promotions to exceed monthly sales targets.
•Managed and maintained the Canon e-Store web content and product set up; made decisions regarding customer inquiries emanating from the Call Centre regarding refunds, charge-backs, loyalty coupons, product discounts and product inventory stock status.
•Successfully planned and implemented online contest with internal team, third party vendor and legal and compliance team which expanded the customer database by 30,000 new subscribers. Performed post program analytics and reported back to Senior Management.
•Measured success of marketing programs pre & post-implementation and prepared well analyzed reports for Senior Management.
•Supported the Sales Team internally and externally; strategically planned and participated in events to create awareness, promote and sell new products directly to end user customers.
•Received an iCARE Award for exceeding expectations by taking quick action and addressing outstanding issues.
ITRAVEL2000 2007 - 2010
Marketing Business Analyst
•Measured and tracked the effectiveness of all marketing elements: email newsletters, banners, brochures, flyers and text links by using various advertisement reporting systems.
•Conducted detailed marketing analysis of Google, Yahoo and MSN internet searches by completing ROI reports including traffic and conversion tracking on a weekly basis.
•Gathered data on competitors by analyzing hotel, flight and package prices; reported findings to the Director of Marketing as input to future pricing.
•Led team meetings to discuss marketing reports and campaigns with cross-functional teams; reported on customer demographics, behaviour and trends; stimulated sales online and via Call Centre by 70%.
•Recommended future promotional strategies with a focus on brand analysis, measurable benchmarks and key performance indicators.
•Conducted a Process Improvement & Program Review of the Let it Snow campaign for the fiscal year 2007 and 2008; this resulted in increased overall sales for the following year’s program by 50%. High level findings were communicated to the Senior Executive team with recommendations to enhance profitability and brand awareness for optimization of future programs. Received recognition for the report.
•Conducted a detailed analysis of the Price Drop Protection program, including sensitivity analysis of financial models, to ensure that the program increased overall sales; developed recommendation deck for Senior Executives on the business impact of the program.
•Evaluated focus group questionnaires; analyzed consumer results to determine key success factors of program.
AZMG MARKETING GROUP INC. 2006 - 2007
Marketing Consultant [contract]
•Worked with start-up clients to develop marketing plans and justified new product launch requirements.
•Performed market research to assist in sales forecasts, product pricing and the launch of new products to the marketplace.
•Established creative branding and marketing strategies for clients; proactively identified new marketing ideas and opportunities.
•Performed key account management activities and maintained strong relationships with business and marketing partners to fully understand their business objectives; recommended actions to improve results.
•Provided consumer-guided direction on products and pricing by developing questionnaires and surveys for end user clients.
CANADA BREAD INC. 2005 - 2006
Trade Finance Analyst
•Analyzed and presented monthly ‘trade spend’ reports to Department Managers and Sales Managers for the Ontario Region.
•Liaised closely with Sales Managers to ensure implementation of required changes to merchandise programs and clarified outstanding issues in figure variances; discussed accrued amounts ‘trade spend’ and budget for each customer.
EDUCATION AND PROFESSIONAL DEVELOPMENT
Managing Small Projects Certificate – to be completed July 5, 2012
Project Management Institute
This certificate includes: The Project Life Cycle, Project Selection Process, Project Planning and Control Model, Project Management Organization and People Issues
Marketing Specialist Designation 2009 - 2011
Canadian Marketing Association
The professional marketing program included 12-16 weeks for each advanced course in Advertising & Media, Direct Marketing, Integrated Branding, Promotions and Marketing Math.
Bachelor of Commerce Degree, Business Management 2002 - 2005
Ryerson University
COMPUTER SKILLS/TECHNOLOGY
Proficient in MS Word Excel PowerPoint Project Visio Crystal Reports AS400 Outlook Lotus Moneris WebTrends Bubblebox Google Analytics and Adwords (SEO/SEM/PPC) Social Media Photoshop Dreamweaver HTML RSS Adobe Acrobat Content Management System
VOLUNTEER ACTIVITIES
Canadian Cancer Society: Daffodil Days 2010
The Student Council at Ryerson University: Planned the culture show, special events, conferences and seminars.
The Mississauga Hospital: Coordinated activities for child patients.
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