F. Keith Johnson

#***-**** ******* ***.; Brentwood Bay, B.C. V8M 2G9

Tel: 250-***-**** email: eblpa7@r.postjobfree.com

Profile

Retail store manager with a career path in consumer products. Track record of consistently meeting

And exceeding expectations and company goals. Core competencies include customer relations,

employee supervision, training, operations, sales promotions, and P&L accountability.

Experience

General Manager, Sam Ash Music, Los Angeles, California. 2007 to May 2011

• Managed total store level operations, including staff hiring, training, evaluation and work scheduling.

• Handled budget planning and tracking; payroll.

• Coordinated inventory control, merchandising and store maintenance.

• Directed loss prevention initiatives, successfully reducing shrink.

• Achieved highest sales growth in the region.

Sales Manager, Sam Ash Music, Hollywood, California

2005-2007

• Responsible for every phase of day-to-day operations.

• Managed sales goals and budgets.

• Maximized sales and profitability of assigned departments through execution of company programs.

• Interviewed, trained, mentored coached and evaluated performance of hourly sales associates.

• Responsible for personnel management, merchandising presentation and store operations.

• Worked with Store department managers in sales and product management.

• Increased floor sales through added value sales

Regional Divisional Manager, Guitar Center, Seattle, Washington

2002-2004

• Divisional Manager for guitars and amplifiers for 11 locations in the Pacific Northwest.

• Trained, mentored, coached and evaluated the performance of guitar sales associates in 11 stores.

• Responsible for the merchandising presentation and selection in all locations.

• Assisted store management in all areas of resets, remodels, relocations and national new store openings.

• Worked with store General Managers to ensure merchandise changes aligned with store sales.

• Established double digit increases in 11 stores

• Trained Department Managers on inventory management, company standards and philosophies.

• Successfully reduced the amount of discontinued manufacturers merchandise

• Established trainings with manufacturers for sales associates for the 11 stores

Sales Manager, Guitar Center, Hollywood, California 2000-

2002

• Managed sales goals and budgets

• Responsible for store’s daily operations.

• Maximized sales and profitability for the store through execution of company sales programs.

• Responsible for store records, personnel and sales management of 60 hourly sales associates.

• Increased floor sales through added value sales.

• Prepared store for weekly and monthly sales promotions.

• Implemented company card file system to increase store sales.

• Provided training to new and established sales associates in sales, merchandising and goal achievement.

• Loss prevention awareness among sales associates.

Assistant Manager, Guitar Center, Sherman Oaks, California 1998-2000

• Achieved recognition for being in Top 10 in sales nationally (120 stores) for past two years.

• Successfully sold a variety of high-end and mid-market electric & acoustic guitars, amplifiers and accessories.

• Developed a repeat clientele based on customer service excellence and product knowledge.

• Responsible for opening and closing procedures of the store, running of daily sales reports, cash management, daily receipts, loss prevention and cash drops.

Department Manager-Guitar Floor & Accessories, Guitar Center, Lawndale, California 1994-1998

• Responsible for the sales management and training of 10 sales associates within the guitar and accessories department.

• Merchandised the departments to reflect sales patterns.

• Maximized sales and profitability of the both department through execution of company programs.

• Recognized for high sales achievements.

Sales Representative; Markstein Distributors, Long Beach California 1991-1994

• Responsible for increasing sales volume of domestic, imported beers and non-alcoholic beverages in major retail on and off premise accounts.

• Increased sales through maximized sales efforts against ads, coupons, demos and other marketing tools.

• Successfully introduced new placements of new products through on and off premise marketing promotions.

District Sales Manager; Keebler Company, Los Angeles, California 1989-1991

• Responsible for sales of Keebler products (cookies, crackers, salty snacks) to grocery chain stores as a DSD vendor.

• Implemented sales strategies to attain period and quarterly budgets in six territories.

• Maintained distribution to accounts and special orders.

• Maintained 6 district sales representatives.

• Conducted sales meetings and incentives within the district.

• Sustained product distribution (both new and existing) according to chain schematics.

• Insured maximum sales efforts against all marketing resources.

Sales Representative; Keebler Company, San Fernando Valley, California 1986-1989

• Responsible for sales of Keebler products to grocery chain stores as a DSD vendor.

• Build displays of cookies, crackers and salty snacks in grocery chain stores.

• Rotated and priced products.

• Maintained distribution to chain stores.

• Sustained product distribution according to Chain schematics.

• Reset products on shelves during remodels

• Insured maximum sales efforts against marketing resources (coupon drops and newspaper ads for chain stores) within the territory.

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