Managing & Business Development leader, Sales, Marketing, Operations

ENRIQUE CASTILLO

Juriquilla, QRO. Mexico

MANAGING & BUSINESS LEADER

Experienced Leader in designing, planning and executing Business Strategies for B2B and B2C companies; both for startup and mature ventures. Well versed in process improvement, custom made solutions development, and waste reduction; always targeting higher sales revenues and margins. Diverse exposure to global business protocols and cross-cultural business practices, particularly in North & South America, Germany and China.

CORE COMPETENCIES

Strategic Business Planning

Business Development

Sales & Marketing

Startup Operations

Operations Management

Cost Reduction

Client Relations

Contract Negotiations

Continuous Improvement

EXPERIENCE & ACHIEVEMENTS

PETER-LACKE MEXICO (subsidiary of Peter Lacke Germany). Queretaro, QRO, Mexico ● 07/2010 – Present

Niche products for plastics and non conductive surfaces.

Managing Director

Requested to take charge of a 3 year old company after an upper management change. Restructure the company HR and operations to survive these crisis years and grow within 2011.

Managed to fix all sour relationships with customers created by previous management.

Company turn-around achieved in the first 12 months of my involvement, ending 2011 with profit.

Grew the company by 120% in the last 12 months on sales and net income, improving our cash-flow and doubling our customer base.

BMAS (Business Model Alignment Services Consulting). Monterrey N. L. Mexico ● 12/2008 – 07/2010

A provider of Business Model Analysis and recommendations regarding Strategic Alignment and Effectiveness.

Consultant – Partner

Seized entrepreneurial opportunity to establish BMAS business consulting firm focusing on Strategic Sales and Operation’s alignment. Leverage years of operational and sales leadership success to drive higher levels of sales and profits for clients. Advise clients in Business Development, Sales Team assertiveness, Process flow, Multiple Department Alignment, as well as executing training programs in cost reduction techniques, sales and marketing methodology, customer service, and team work. I retained partnership and senior consultancy while operating the new hem™ project.

Reduced powder coating consumption by 25% for a client; fixed a severe contamination problem within 2 days, and conducted staff training for future troubleshooting needs.

Individually closed negotiations and incubated 4 new companies within the 1st year of BMAS.

SPRAYLAT DE MEXICO, S. DE R.L. DE C.V., MONTERREY N. L. MEXICO ● 11/2002 – 12/2008

A seller of specialty industrial coatings for Spraylat Corporation based in Pelham, NY, a manufacturer and distributor throughout Latin America.

Country Manager

In charge of strategic business planning to establish and operate this selling arm starting in 2004, marketing to Latin American clients. Defined company structure, created business model, set policies and procedures, and hired sales, engineering, and administrative staff. Served as main contact with key customers, and provided technical knowledge to resolve quality and process issues within Latin America and the U.S. Instituted manufacturing operations in the facility. Held brand stewardship accountability to increase market share and brand recognition.

Expanded sales every year by 173%, 61%, and 18% from under $500K in 1st year to almost $2M by end of 2007, with a 10% growth over 2007 results from 1/08 through 10/08.

Displaced major competitor in low-volume custom made powder coatings throughout the Northeast Mexico market within 3 years.

Achieved ~6% market penetration, and significantly increased brand recognition.

Handled all negotiations with potential customers in South America.

VALSPAR, GUADALUPE, N. L. MEXICO, ● 12/2000 – 11/2002

A $2.2B industrial and automotive coatings manufacturer of liquid, powder, E-coat, and wood coatings. Owned by THE VALSPAR CORPORATION of Minneapolis, MN. Products were sold mostly to OEM’s with only the Automotive Refinish line sold to distributors.

Corporate Accounts Manager / North America GE Account Manager

Retained after purchase of LILLY INDUSTRIES in 2000 based on consistently exceeding goals and expectations in sales roles with LILLY. Placed in charge of Customer Services and Negotiations to support GE North America accounts in the U.S., Canada, and Mexico. Directed the Sales & Service team for Mexico Corporate customers, and handled contract negotiations for corporate accounts in Mexico and for GE in the U.S. and Canada, including John Deere and Caterpillar.

Landed ~$2.5M contract in the U.S. with GE North America in 2001.

Merged 2 rival sales teams into a single sales force capable of properly servicing the customer after VALSPAR bought LILLY.

LILLY INDUSTRIES, GUADALUPE, N. L. MEXICO ● 04/1997 – 12/2000

An industrial and glass coatings manufacturer; liquid, powder, E-coat and wood coatings. Owned by Lilly Industries, Inc. in Indianapolis, IN. Product sold only to OEM’s.

Sales Manager – Industrial Group 01/1999 – 12/2000

Defined sales and marketing strategies, established customer relationship programs, and collaborated with production and quality lab to ensure proper customer support. Directed sales force and engineers. Hired and trained sales staff in product line, product technologies, and business relationship development techniques.

Expanded sales volume from $2.5M to almost $4M per year in 2 years from the customer base.

Trained and shaped the sales team within 4 months.

Sales Coordinator – Industrial Group ● 04/1997 – 12/1998

Obtained $1.5M in new business while providing Sales and Service support for the initial $1M in two accounts in the Mexican Northeast region.

Career Note: Prior experience includes

Quality Engineer – Material’s Lab with INDUSTRIAS JOHN DEERE, S.A. 1995-1997, and

Research & Development Engineer with DUPONT Coatings, 1994-1995

EDUCATION

MEDEX Degree (Executive MBA) IPADE, Monterrey, Mexico 2008

Graduated Top of class on EMBA MEDEX 2006-2008 Program

B.A. Degree - Chemical Engineer, ITESM, Monterrey, Mexico, 1993

MISCELANEOUS

Member of the Board for VISION, AC (Operations Adviser), since August, 2008

Non Profit Academy designed to generate Social Responsibility Projects and Ethical Business Individuals.

Sculptor since 1996, active member of the Art Society of Garza Garcia since 2002

Contact this candidate