Marketing & Fundraising Professional
Resume:
Julie J. Torzewski
Cox’s Creek, KY 40013
*****.*********@*****.***
CAREER EXPERIENCE
Dream Home Event Specialist/Project Manager, ALSAC/ St. Jude Children’s Research Hospital 2007-2009
• Conducted media sales, marketing, advertising, fundraising, recruitment, promotions, construction, education
and volunteer recruitment for the hospital’s largest single fundraiser.
• Managed 5-7 multi-million dollar national fundraising programs annually raising $3-5 million cumulatively.
• Cultivated large corporate sponsorships in each market to reduce expenses.
• Worked with Regional and National staff to develop and implement new market specific campaigns.
• Developed and administered annual event budgets of over $5 million annually.
• Conceptualized and implemented a new, more effective way to track annual program budgets.
• Created and updated a 325+ item task list for each campaign.
• Created written Standard Operating Procedures for Dream Home Department.
• Assisted in the design of new program branding. Including direct mail, POS materials, website, and signage.
Senior Event Marketing Representative, ALSAC/ St. Jude Children’s Research Hospital 2005-2007
• Responsible for all aspects of multiple high level ($250,000+) donor events, including fiscal management,
volunteer recruitment, sustained cultivation.
• Worked with state government to change laws, and implement a new fundraising program in a new state.
Millions have been raised in the state since this program’s development.
• Served on various national committees to develop strategic vision for fundraising and management concepts.
• Cultivated a radio relationship in West Virginia to increase the number of radio stations that participated in
their annual fundraiser, increasing their total raised by $100,000.
• Managed Event Marketing Representatives and interns.
Event Marketing Representative, ALSAC/ St. Jude Children’s Research Hospital 2003-2005
• Coordinated an average of 30 fundraising events annually.
• Managed all fundraising activities over a three-state territory. Sold in new events and new programs.
• Created new fundraising initiatives including collegiate fundraisers, radio events, cause-marketing opportunities
and volunteer committees.
• Worked to develop volunteers and volunteer groups that successfully implemented fundraising programs.
• Advanced a collegiate marketing program a university from an annual fundraising total of $4,000 to over
$100,000 in just 3 years.
• Worked with a corporate partner to develop a business wide cause-marketing program that has now raised
over $100,000 for the hospital.
EDUCATION
Spalding University Louisville, KY
MSBC, Masters of Science in Business Communication
3.85 GPA
Murray State University Murray, KY
Bachelor of Science in Advertising, Cum Laude
SKILLS
Knowledge of Adobe Illustrator, and special training in leadership development,
change acceleration, relationship building social networking, and creative supervision, graphic design.
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