Alicia Herrera
San Diego, CA 92131 ***************@*****.***
Profile
• Seasoned professional with proven ability to exceed sales quotas
• Self-motivated, hard working with strong leadership skills
• Provides outstanding customer service contributing to high customer satisfaction and sales referrals
• Proficient with Microsoft Word, Excel, PowerPoint, QuickBooks and the Internet
Education
Cathedral Catholic High School
• Graduated 2008 with emphasis in Theatre Arts
• Awarded Best Female Solo and Best Song for roles in Children of Eden and Footloose
San Diego State University
• Human Resources Certification - Present
Professional Experience
Top Salon Services, Inc., Account Executive, August 2011 – November 2011
• Led start-up of new business venture, wholesaler specializing in Hair Extensions, Hair Pieces and Wigs
• Obtained business license, created website and advertising brochure
• Conducted interviews with potential new employees
• Identified and handled salon accounts nationwide
• Set up and opened new accounts for inside and outside sales team
Key Achievements
• Developed and executed sales plan to enter new business segment for Wig USA
Victoria’s Secret, PINK & Beauty Category Supervisor, February 2011 – July 2011
• Performed sales leadership training, associate observation and coaching to increase sales, conversion ratios and improve customer satisfaction
• Assisted in conducting interviews and orientation with new employees
• Executed sell-down strategies and stocking levels to maximize inventory turns
• Mapped floor sets, executed visual merchandising, cycled and maintained PINK and Beauty standards
• Responsible for opening and closing procedures, processing employee payroll and ensuring proper day to day store operations
Key Achievements
• Rated “Best Customer Sales Lead” in the District
• Drove store sales to “Platinum” performance level
Nordstrom, Shoe Sales Associate (Seasonal), November 2010 – December 2010
• Sold luxury shoes including Cole Haan, Tory Burch and Jeffrey Campbell
• Commission-based compensation with net monthly sales exceeding $36,000
• Maintained stockroom inventory and passed weekly inspections
Key Achievements
• Consistently exceeded bi-weekly sales quota in high-pressure, fast-paced sales environment
AT&T, Retail Sales Consultant, January 2010 - August 2010
• Exceeded sales objectives for wireless service activations, accessory sales and feature revenue
• Commission-based compensation with net sales over $10,000 per month
• Cross-sold AT&T wired entertainment and telecommunication products such as U-Verse, High Speed Internet, Home Phone, and DirecTV
• Followed up with customers to resolve concerns, generate referrals and built personal relationships
Key Achievements
• Recognized as top seller in Accessories
• Consistently received customer feedback for delivering outstanding customer service
• Certified Small Business Specialist