DAVID L. WORMMEESTER

e71sbv@r.postjobfree.com Home: 616-***-****

**** ****** **** **. ** Cell: 727-***-****

Grand Rapids, MI 49525

OBJECTIVE

Experienced Sales and Marketing professional with additional skill sets in Engineering and Product Development. Successful

track record of managing multiple product lines, brands and people. Proven ability to translate customer requirements to tangible

new products and programs with successful and profitable lifecycles. A hands-on leader with a player/coach management style.

KEY ACCOMPLISHMENTS

Participated in the due diligence process for three acquisitions totaling $150M in incremental business. Oversaw

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the Sales, Marketing and Engineering functions of these acquisitions and developed integration strategies to

merge into existing business plans.

Awarded Vendor of the Year for 2006 for the Affiliated Distributors Buying Group. Developed rebate, growth

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and training programs that strengthened and grew the partnership with this key buying group with sales increase

of over 13% from previous year.

Increased sales by 19% for American Metal Products brand. Growth strategies focused on small to mid-sized

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customers and key high margin products. Gross margin contribution increased by 3 percentage points during

same time interval.

Developed integration strategy that merged commercial oriented brands to provide a singular focus to this

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segment. This integration led to cost savings of over $500k by eliminating redundant positions and operations.

Consolidated product lines, eliminating product overlap due to acquisitions – leading to over $1.2M in cost

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savings, with minimal disruption to customer service.

Introduced new products that led to market share gains and incremental sales of over $7M. New product

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development process also reduced speed to market product launch time by 50% over historical standards.

PROFESSIONAL EXPERIENCE

METAL INDUSTRIES INC. – Clearwater, FL DEC 2009 – PRESENT

Manufacturer of registers, grilles and diffusers for the residential and commercial HVAC industry.

Director of Sales – USAIRE Brand / Western Regional Manager – METALAIRE Brand

Responsible for the Sales and Marketing efforts of the USAIRE Brand as well as the Western Regional Manager for the

METALAIRE Brand of Metal Industries, Inc. (approx $50M) 2 direct inside reports.

Re-established key relationships with Manufacturers Reps and Customers that had gone

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without direct leadership for over a year and sales declines of over 30%.

Prospected new accounts, focusing on the ability to provide a wide range of Commercial

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oriented products (through our relationship with sister company MetalAire). This approach

allowed us to gain share in 2010 in a depressed Residential Market, and be up over 20% over

same period year to date from previous year, and an additional 12% in 2011.

Added new Manufacturers Reps in uncovered areas of the country that led to increased

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market share and exposure (approx 14% increase over 2010).

Introduced 12 new products in 2010 – expanding our commercial product offering. This

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generated a 11% increase in new product sales.

Added sales management responsibilities for MetalAire commercial accounts in the West.

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Product responsibilities for commercial registers and grilles, air terminal units, and life safety

products. Responsible for sales efforts through Bid and Spec Reps.

DAVID L. WORMMEESTER

JBI INTERNATIONAL INC. – Grand Rapids, MI JAN 2008 – NOV 2009

Importer of registers, grilles and diffusers for the residential and commercial HVAC industry.

Vice President Sales and Marketing

Responsible for the Sales and Marketing efforts of the JBI International through OEM and Wholesale Distribution

channels under the Premier Aire brand.

Secured new business accounts for 2009 leading to 11% incremental sales growth over previous year

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– while residential market tracks over 25% lower than previous year.

Added commercial t-bar products to the Premier Aire line, providing for new sales opportunities –

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resulting in over $500k in annualized incremental sales.

Developed pricing programs to support new business initiatives providing opportunities to gain share

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at maximum profit levels

DIMPLEX THERMAL SOLUTIONS, INC. - Kalamazoo, MI JUN 2007 – DEC 2007

Global manufacturer of industrial liquid chillers under the Koolant Koolers and Schreiber Chiller brand

names. Part of the Glen Dimplex Group of companies based in Ireland.

Vice President – Sales and Marketing

Responsible for the Sales and Marketing efforts of the Dimplex Thermal Solutions organization (approx $35M) through

OEM, end users and resellers. 11 direct reports.

Oversaw sales efforts which tracked at +6% for Industrial Sales, +13% for Medical and + 17% for

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Food and Pharmacy over previous year in a softening market

Implement metrics for the Inside Sales group to help monitor their measurable objectives, increasing

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quote to close ratio by 18% and providing greater visibility to quote history

Co-developed electronic ‘configurator’ providing a real-time summary on product, labor and

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overhead contributions – enhancing quote accuracy by 13% and increasing profit contribution by 9%

HART & COOLEY, INC. - Holland, MI JAN 1993 – MAY 2007

World’s largest manufacturer of registers, grilles and diffusers; flexible duct; and gas vent and chimney

systems for the residential and commercial HVAC industry.

Vice President – Sales and Marketing, Hart & Cooley brand

August 2005 – June 2007

Responsible for the Sales and Marketing efforts of the Hart & Cooley brand of HVAC products through Wholesale

Distribution and Retail channels. 46 direct reports.

Developed and managed budgets for reporting groups: Sales, Marketing, Engineering and Customer

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Service. Regularly met with leads in each group to monitor and adjust for current market conditions

Focused Sales organization on territory management initiatives directed to the contractor level,

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including product training, good/better/best product promotions and technical support. This process

resulted in regain of much of $2.5M in lost sales in previous year

Implemented import line of registers and grilles into H&C product offering – resulting in over $4M

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in incremental sales, net profit contribution add of over 10 percentage points, and minimal

cannibalization effect to existing business

Introduced new products into the Wholesale Distribution channel adding over $3M in incremental

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sales dollars

Director – Sales and Marketing, American Metal Products brand

January 2004 – August 2005

Responsible for Sales, Marketing and Customer Service for wholesale and retail products. 30 direct reports.

Reduced redundancies and overlaps in products and infrastructure resulting in savings of over $700k

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Participated in the due diligence and acquisition of the Milcor brand ($34M) assuming management

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of Sales, Marketing and Customer Service

Responsible for retail sales including Home Depot, Menards, and Tru-Value among others, supporting

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merchandising initiatives, promotional programs and product line expansions to increase sales

Led product consolidation efforts from nine manufacturing locations to five. Discontinued low-

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margin and slow moving items during this process – resulting in additional savings of over $500k

Increased sales by 19% from Jan ’04 to Aug ’05 for the American Metal Products brand

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DAVID L. WORMMEESTER

Marketing Manager / Product Manager

January 2000 – December 2003

Responsible for the strategic marketing activities related to all Hart & Cooley brand products. 7 direct reports

Managed $1.2M marketing budget, including advertising, catalogs, communications, trade shows,

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promotions, new product introduction packages and sales support

Participated in due diligence, acquisition activities, and integration strategies related to American

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Metal Products ($88M) and Ward Industries ($13M). Assumed additional management

responsibilities with each acquisition

Led consolidation of products between Hart & Cooley and J&J Register brands, reducing overall

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sku’s, maximizing profits and ensuring timely implementation. Generated over $500k in savings.

Manager – New Product Development

January 1997 – December 1999

Product engineering team leader for the Development and Implementation of New Products. 3 direct reports.

Led the development efforts to introduce the Vector® Radial Flow Diffuser, the Radian® Diffuser,

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the Tensor® Laminar Flow Diffuser, and the Critical Room Diffuser®. New products generated

over $700k in annualized sales – year 1 for Tuttle & Bailey brand

Developed a patented, two-piece floor register to meet low-cost import product threats

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Reduced time to market by over 50% from historical standards

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Product Engineer

January 1993 – January 1997

Supported marketing and sales in expanding product lines and operations in upgrading designs to meet new

manufacturing methods.

Developed the patented, Eclipse® Automatic Sensing Diffuser which utilized a ‘wax pill’ to

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automatically adjust airflow determined by supply temperature

Worked with local HVAC contractors to redesign the 406 baseboard diffuser

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Led the development efforts to add a line of fixed bar diffusers and evaporative cooler diffusers to

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Hart & Cooley’s product line accounting for over $3M in incremental sales

ROSE JOHNSON, INC. – Grand Rapids, MI SEP 1991 – DEC 1992

Office furniture manufacturer – Division of La-Z-Boy Chair Company (Senior Product Engineer)

AMERICAN SEATING COMPANY – Grand Rapids, MI APR 1988 – SEP 1991

Office furniture manufacturer, with additional product lines related to stadium seating and transportation

seating. (Product Engineer – Interior Systems Group)

WBDC ARCHITECTS – Grand Rapids, MI MAY 1985 – DEC 1985

Architectural firm – specializing in commercial ventures and Meijer stores. (CAD Designer)

HAWORTH, INC. – Holland, MI JAN 1981 – MAY 1985

Leading office furniture manufacturer. (CAD Senior Designer)

EDUCATION

DEC 1998

WESTERN MICHIGAN UNIVERSITY

Masters in Business Administration - Management Concentration

APR 1988

WESTERN MICHIGAN UNIVERSITY - College of Engineering

Bachelors of Science in Industrial Design

Graduated Summa Cum Laude

Outstanding Student in Department of Engineering Technology, 1987

Outstanding Senior in Industrial Design and Deans Award, 1987

APR 1980

GRAND RAPIDS JUNIOR COLLEGE

Associates in Applied Arts and Science – Architectural Drafting

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