Exceptional Executive Sales Manager

DAWN WHITMER

*** ******* *****, ******, ** ***** *********@***.*** C: 303-***-**** H:303-***-****

PROFESSIONAL SALES/EXECUTIVE MANAGER

Leadership ~ Strategic Development ~ New Markets ~ Seasoned Competitor ~ National Sales Leader

Major Account Manager ~ Team Development ~ Training ~ Growth ~ Start-ups ~ Turnarounds

Product Introduction ~ Profitable Relationship Manager ~ Strong Negotiator ~ Top Personal Producer

Excellent Presentation Skills ~ P&L ~ Competitive Analysis ~ Market Trends

100% Commitment to Increased Revenues and Satisfied Customers

 A dynamic, versatile, and results-driven professional with an entrepreneurial spirit, high energy, and a solid background producing revenues. Known for my ability to build strong, long-term account relations and embrace new concepts and ideas. A persistent and confident self-starter with exceptional skills in closing the sale. Ability to open new markets, build new territories, and expand existing territories. Directed and motivated teams to create a self-directed and energized culture and achieve significant results. Managed sales team of up to thirty individuals and budgets of $38 Million.

 Highly motivated with the ability to build and manage sales teams that produce outstanding results. Recognized for my ability to willingly take on challenging endeavors, develop new approaches, and formulate successful alternatives. Demonstrated success in designing plans to support business goals and adapting quickly to changes in both internal business strategy and external markets in highly competitive environments. Solid reputation for my ability to communicate direction while maintaining a big-picture view.

 Earned a B.A., Advertising/Marketing, Ohio State University. Won several corporate awards for production of revenues. Technical skills include Microsoft Office, Excel, and Outlook.

KEY CONTRIBUTIONS

National Sales Manager Dec 1999 to Present

Protecto Wrap Company

Joined a midsized private company with 100 employees and $100 Million in annual sales as the National Sales Manager. Responsible for the start up and management of a new retail division and growing retail/consumer business to represent 15%-20% of company revenues. Hired and managed outside broker sales force. Hired and worked with a graphic artist to redesign company logo, create brand awareness in packaging, and consistent sales materials across all product lines.

 Pioneered/developed and managed major national accounts.

 Developed a successful sales presentation that brought on a major account (Home Depot); my bid was competing with a $2.25 Billion competitor.

 Turned both the number one and number three accounts in the industry, increasing sales 50% year two and 150% year three.

 Produced $20 Million in annual revenues.

 Received Sales Manager of the Year Award.

Director of National Sales Foodservice Nov 1998 to Dec 1999

VICOM Foodservice / VICORP Restaurants

Brought on board of this major restaurant corporation with 1,500 employees as the Director of National Sales to create a new division from start up and bring on new accounts and hire a broker national sales force.

 Pioneered/developed a national program with both local and national distributors, and all major restaurant chain accounts.

▪ Drove division annual sales from zero to $3.5 Million in one year.

▪ Brought on new accounts, Bob Evans, J.P., TGI Friday’s Olive Garden, Market Day in Chicago.

Dawn Whitmer page 2.

Regional/Zone Manager Sept 1995 to Oct 1998

Tone Brothers

Regional Sales Manager for consumer product manufacturer. Developed new product campaign and managed sales of all lines within territory. Worked closely with 25 product managers at corporate to achieve maximum sales results. Secured marketing and promotional funds for each territory sales representative. Hired and managed broker sales representatives

 Increased sales of one existing line by 50% in one year.

 Won the New Products Campaign Award for increasing sales 38% from the previous year.

 Produced $38 Million in annual sales.

National Sales Marketing Manager Sept 1993 to Sept 1995

Pioneer Products

National Sales/Marketing Manager hired to create and grow a new division. Managed a broker sales force of thirty and supervised two corporate representatives.

Led the non food division team responsible for marketing and selling Betty Crocker brand products.

Redesigned product packaging for better consumer appeal and created a more attractive display to increase functionality for accounts and more appeal to consumers.

 Received recognition for structuring a national non-food sales division. Increased sales 20% the first year.

 National placement of private label birthday candles into major drug and mass accounts.

Western Regional Sales Manager Aug 1990 to Sept 1993

Wilton Enterprises

Western Regional Sales Manager, managed 17 broker sales force and supervised support headquarters’ support staff.

 Developed and implemented an award winning exclusive program for two major accounts, Safeway and Albertson’s Nationally.

 Increased sales 45% first year and 62% second year.

Account Executive Jan 1987 to Aug 1990

Durkee/Van Den Bergh

Managed accounts at both direct and distributor basis. Responsible for new promotions, of frozen dough, and food service bakery products.

• Increase sales over 20% first year

• Won the baker’s delights account executive contest with increase of 40% over prior year sales.

• Sold the most strudels to Safeway Pacific Northwest, and received new placements with turnovers.

B.A. The Ohio State University 1981

Full Athletic Tennis Scholarship at Ohio State University/ Scholar Athlete Award.

MBA Course at USC Foodservice Industry

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