Marketing, Product Development, Sales, Revenue Generator
Resume:
Larry Malloy
Thornton, CO 80233
e4pv20@r.postjobfree.com
Summary of Qualifications
Innovative marketing and product management executive with 10 successful years developing and executing online and offline marketing and product innovation strategies in uniquely challenging situations and diverse industries as consumer electronics, software, transportation, construction and agricultural, government, consumer packaged goods, and education. Successful in global manufacturing as well as service environments during all business cycles including start up, high growth, downturns, and mergers and acquisitions. An established record as a leader and business partner who collaborates with others to use technology, tools, and resources to improve business processes while delivering bottom-line, measureable results. An energetic leader with a passion for people development, a track record for recruiting and retaining top talent, and a demonstrated ability to effectively lead and work in a matrix, global environment.
Core Competencies:
• Strategic & Tactical Planning
• Product Lifecycle Management
• Social Media Marketing
• Product Launch Initiatives
• Team Building and Performance Improvement
• Product Positioning and Messaging
• Lead Generation and Conversion
• Marketing Communication Initiatives
• Market Research & Analysis
• P & L Management
• Brand Development
Professional Experience
Chief Operating Officer (COO) 01/09 – Present
I’ve Got U Covered, Thornton, CO
Responsible for overall operations including procurement, fulfillment, inventory management, finance, trade show management, sales, marketing, e-commerce, and innovation strategy for consumer packaged goods manufacturer distributing over 500 products through online and offline channels. The organization has more than doubled in size over the last 2 years through improving processes, and leveraging key tools and resources. Delivered results in all areas, specifically:
• Execute sales and marketing initiatives that grew revenue 32%.
• Grew e-commerce revenue 47% through new site that integrated social media marketing.
• Created and executed trade show management strategy that concentrated resources on key shows, producing 22% more revenue with fewer resources.
• Improve search ranking while creating more interactive site.
• Penetrate profitable B-B market, producing 17% more revenue, with greater profitability.
• Develop franchise program that is projected to add over $100k in additional revenue in 2011.
• Reduce damaged goods 11%, through improved inventory management.
• Improve vendor relations reducing costs 15%, and handling time 2 days.
• Led change from trade shows to franchise sales, and from consumer to business markets.
• Research marketplace for new product ideas and trends.
Director of Marketing & Product Development 11/07 – 12/08
Star Power Systems, Boulder, CO
Leading provider of solution-focused training products and services for the real estate industry. Global responsibility for online and offline marketing, e-commerce, and product innovation strategy including contract negotiations, complex joint ventures, and resource allocation. Provided leadership, direction and coaching to team of 10. Generated the following results:
• Reversed roller coaster revenue cycle by creating online membership site that produced over $30k/month in recurring monthly cash flow.
• Generated 24% more qualified leads through innovative marketing strategy that included social media marketing tools like blog, website, webinars, Facebook, Twitter, and LinkedIn.
• Used market research methodologies including internet research, surveys, client interviews, sales visits, and focus groups to drive revenue and improve brand.
• Wrote case study describing affects of Star Power Club on 5 real estate businesses that led to 25% increase in product revenue.
• Worked with team of project, product, and program managers to ensure projects were moving ahead as scheduled and to overcome obstacles to completion.
• Generated over $650k, while dramatically cutting costs by converting seminars to webinars.
• Optimized website through improved messaging, stronger call to action and more customer-focused content management which led to 27% increase in traffic and 17% increase in sales.
• Grew product launch revenue 41% from coordination of online and offline marketing initiatives.
• Increased marketing performance 6.4% by identifying, tracking and improving key metrics.
• Monitored and improved web metrics that led to 14% increase in lead generation.
• Generated over $195k in donations to Colorado Multiple Sclerosis Foundation (MS) in collaboration with REMAX, for yearly golf benefit in 2008.
Marketing Manager | Product Manager 04/06 – 09/07
Serck Services, Denver, CO
International provider of aftermarket parts and services to the transportation, construction, mining, oil & gas, agricultural, and construction industries. Global responsibility for manufacturing, quality, product innovation, and online and off-line marketing campaigns. Provided leadership, direction and coaching to team of 2. Achieved the following results:
• Executed online and offline marketing strategy that led to $1M growth within 18 months.
• Worked with private research firm to leverage market, customer, and competitive intelligence leading to 4 new accounts totaling $470k in projected revenue.
• Used internet marketing campaign to generate 32% more qualified leads.
• Created corporate intranet site that centralized information flow and communicated corporate objectives, processes, and project statuses with 8 branch offices.
• Created support material such as brochures, flyers, sell sheets, online and offline catalogs, etc.
• Moved manufacturing of high-volume, high-profit products from Denver to Dubai, reducing costs 24%, saving $90k/year in warehouse space, along with improving product performance.
• Used CRM to understand customer needs, improve responsiveness, and increase ROI.
• Launched direct marketing campaign at mining industry, obtaining 4 accounts totaling $470k.
• Created installation videos that improved customer satisfaction and reduced returns by 21%.
• Improved web usability and search engine optimization, while creating stronger content.
• Leveraged key national trade shows to drive an additional $445k in revenue.
• Improved forecasting model by incorporating market needs, sales cycle, and seasonality.
• Positioned company as thought leader within the industry through technical bulletins.
Director of Marketing & Product Development 05/00 – 08/02
Maximum Performance Marketing • Westminster, CO
Consulting firm specializing in helping organizations develop and market their products and services more efficiently and effectively. Drove the following results:
• Grew revenue 12% by developing and executing marketing plan that targeted unmet market needs, for client in the hospitality industry.
• Developed web strategy that aided sales and marketing process for construction industry client.
• Helped technology client create and market redundancy program that minimized risk and improved contingency planning for mission critical federal client.
• Wrote white paper on the affects of alcohol monitoring on first time DUI offenders.
• Wrote market requirements document of for client in the software industry.
• Leveraged competitive intelligence efforts that aided a technology company’s corporate acquisition strategy.
• Used trend analysis and competitor profiling to help medical device client differentiate itself in the marketplace and improve messaging.
Product Marketing Manager | Sales | Service 08/02 – 04/06, 06/92 – 05/00
Pentax Imaging Company, Golden, CO
International manufacturer of electronic and optical products to both business and consumer markets. International responsibility for ROI on marketing and innovation strategy, campaigns, and initiatives. Provided leadership, direction and coaching for a team of 3. Redefined marketing with the following results:
• Executed online and offline marketing strategy that increased market share over a three year period 11% (point and shoot), 3% (SLR), 7% (digital), and 8% (medium format).
• Worked with sales and marketing team to improve product messaging and positioning.
• Developed and executed competitive intelligence program that saved company over $2 million by reacting correctly to changing competitive landscape.
• Worked with web design team to improve usability and ranking while strengthening content.
• Produced $75k in revenue in 1 weekend through direct marketing partnership with B&H Photo.
• Partnered with customer service to implement client retention program adding $237k in sales.
• Led transition from engineering-driven to market-driven company by ensuring voice-of-the-customer was represented in all product and marketing meetings.
• Leveraged internet marketing campaign to reduce excess inventory and drive over $745k in additional revenue.
• Collaborated with marketing communications manager to allocate $10M advertising budget, while managing $2M promotional budget.
• Negotiated vendor contracts that reduced costs 13%, saving the company over $150k per year.
• Saved $138k yearly through effective sourcing and improved vendor relations.
Office Manager 08/88 – 06/92
Agency Rent-A-Car, Lakewood, CO
Ran entire operations including strategic planning, financial analysis, budgeting, scheduling, forecasting, sales, pricing, customer service, marketing, promotional campaigns, competitive analysis, and HR functions including recruiting, interviewing, hiring, firing, training and development, and performance reviews. Responsible for turn-around of failing car rental office targeting the insurance replacement industry. Provided leadership, direction and coaching for a team of 4. Produced the following results:
• Grew office revenue over 400% within 18 months (second highest in district, third highest in region) through effective execution of sales and marketing strategy.
• Turned around office slated for closure into a top producing office within the region.
• Grew 10 key target accounts on average over 225% in 1 year period.
• Added 22 new accounts totaling over $95k per year through effective presentations and demonstration of value added services.
• Improved utilization from 52% to 99% with highest profitability in region.
• Maintained accountability of over $850k in inventory.
• Hired and developed 4 employees, 3 of which went on to become successful managers.
• Recognized in district for highest levels of customer satisfaction.
Veterinary Technician
U.S. Army, Giessen, Germany; Ft. Meade MD
E-5 military trained veterinary professional with in-depth knowledge of animal research, disease detection, diagnosis, and treatment. In charge of operations at one full-time clinic and two remote facilities. Responsibilities included operational preparedness; yearly planning and budgeting; supervising and training of staff; procurement and inventory management; laboratory procedures; medical and surgical procedures; diagnostics and treatment; radiology and advanced imaging; observe and record behavior and update patient history. Provided leadership, direction and coaching for a team of 1. Accomplishments included:
• Conducted monthly training program on medical technology, diagnosis, and treatment.
• Operated mobile veterinary practice that serviced personnel in Fulda & Bad Hersfeld.
• Maintained health and safety of animals in research facility.
• Worked as liaison between doctor and clients to improve communication.
• Conducted outreach programs to improve relations with German community.
• Managed small animal shelter for stray animals.
• Maintained accountability of over $800k in inventory and supplies.
Education
BS Psychology • Colorado State University • Ft. Collins, CO
Certificate: Veterinary Technician • Walter Reed Army Medical Center • Washington, DC
Red Rocks Community College • Starting degree in Water Quality Management
Recognition / Professional Memberships
Regional Office of the Year for high levels of performance excellence (2x) (Agency Rent-A-Car)
Peak Performer Award for service and leadership excellence (Pentax Imaging Company)
Army commendation medal for leadership, teamwork, and outstanding service
Product Development and Management Association (PDMA): Past President, Rocky Mountain Chapter
Maximum Impact Club (Leadership Development)
American Marketing Association (AMA)
Pragmatic Marketing Seminar Attendee
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