Senior Sales Executive with 30 Years of Professional Experience

Russell White

Savannah, TX *****

Home: 972-***-****

Summary Of Qualifications

Results-driven sales professional sales executive with 30 years of professional sales experience in the geospatial (gps, gis, and rfid), and semiconductor automatic test equipment industries. Fifteen of those years were in the semiconductor automated test equipment industry selling (test equipment and software) to the semiconductor, computer, government, and defense contractor industries. Fifteen years have been mostly in the Geospatial industry. During those years, I sold GPS, GIS, RFID, event recorders, biometrics, and digital video recording solutions to the Public Transit and Public Safety industries, Municipalities, Trucking, Retail delivery and Service industries; and school bus routing software to school bus transportation departments.

Employment History

Teletrac, Inc.

Account Executive

2008 to 2009

• Recruited to sell Teletrac's gps solutions in the Dallas Fort Worth and

North Texas area.

• Worked out of my home office, and called on all industries with any number

of fleet vehicles.

• Quota of 35 units per month, or around $35K in sales.

• Sold gps solutions to the furniture, landscape, street sweeper, roofing and

telecommunications industries.

Period of November 2007 until August 2008

During this period I did not work in order to take care of my wife, who had a stroke. Her partial recovery has allowed me to get back into the work force. During this period, I did some part time work, including for Dispatching Solutions, by assisting them at trade shows, and calling on customers in a marketing role.

Dispatching Solutions, Inc.

Regional Sales Manager

2007 to 2007

• Responsible for sales, out of my Dallas based home office, of dispatching

software and GPS solutions for fleet and equipment tracking solutions in

the trucking industry for the Southwest, Midwest, and Mountain states.

• Average sales per customer was $25,000 - $50,000, with a quota of $500,000

for the year.

American International Radio, Inc., SmartMobile Division, (GPS and RFID solutions)

National Sales Manager

2006 to 2007

• Recruited to introduce their gps solution systems to the school bus

departments of school districts across the U.S.

• Contracted with 15 school districts across the U.S., and set up 5 pilot

sites in school districts totaling more than 400 buses. The potential for

these fifteen districts was over 3,400 buses with a sales value of over

$4,500.000.00.

Education Logistics, Inc.

Missoula, Montana (School District school bus routing software and GPS solutions)

Regional Account Executive

2004 to 2006

• Recruited to salvage scores of customers who were canceling their routing

software licenses, and either going back to routing by hand, or going out

for RFP's to purchase routing from another vendor.

• Saved the company $500,000.00 in lost sales, and brought in $300,000.00 in

new sales.

Zepco Sales and Service (Trip Recorder/ GPS, fingerprint systems, and School Bus Routing Software)

National Account Executive

1999 to 2004

• Sold over 1,000 trip recorders that, at $1,100 each, totaled over $1M of

sales, against a yearly quota of $300,000.00.

• My sales of our ESRI (ArcView) based school bus routing software (Smartr)brought in

more revenue for Zepco, than my $60,000.00 salary cost them.

Sales Consultant

1996 to 1999

• During this period, I was a sales consultant for gps, telecom, and delivery software

solutions firms.

• Helped launch new products.

• Hired and set up sales staffs for start-up companies.

• Signed up partners and dealers, setting up reseller agreements for distribution, with

cellular carriers, radio communications, vars, and avl companies.

• As International Sales Manager, established a sales team in the Dallas office, and

helped set up a network of sales and marketing offices in China for a Chinese

import/export company, headquartered in Dallas.

TMS/E-Systems Corporation

National Accounts Manager (GPS solutions)

1993 - 1996

• Responsible for the public transit and public safety (police) sales for the

U.S. and Canada.

• Successfully sold a $400k system to the Des Moines Metro (public bus

company), and to a police department in New Orleans with 50 police cars and

one rescue boat.

• Company sales in 1993 were $300K. First sale in 1994 was the public safety

sale for $265K, against a quota of $250K. That was 88% of the previous

years sales.

Advantest America, Inc., (Semiconductor automatic test equipment)

National Account Manager

1989 to 1992

• Increased sales by $9.0 million in 3 years, with an annual quota of $2.0

million

• Managed sales efforts for a single sale of over $4 million

LTX Corporation, (Semiconductor automatic test equipment)

Senior Marketing Representative

1987 to 1989

• Initial charter was to salvage the troubled AT&T account. I proposed and

implemented a plan, which resolved technical and diplomatic problems. That

saved the account which resulted in an additional $1 million order.

• Designated to expand sales into Mexico. I was team leader for the Ford

account, and directed the team, which won a $3 million contract from

Ford/Altec for 3 custom test systems for a new radio production plant in

Chihuahua, Mexico.

Teradyne Corporation, (Semiconductor automatic test equipment)

Senior Sales Engineer

1979 to 1987

• Assigned an annual quota that started at $300K and increased to $2M,

• Increased sales from $250,000/year to over $3 million/year.

• Won the competition for Honeywell's high volume linear production business

resulting in over $5 million in sales, and installed at their production

facility in Juarez, Mexico.

• Won the RFQ from the U.S. Air Force for supplying the high speed functional

test system program generation software for the F-16 program in the U.S.

and Israel.

Texas Instruments, Inc.

Sales Engineer

1977 to 1979

• I increased sales of hermetic packages and silicon wafers the first year by

76%, to over $4.2 million, representing 51% of national sales.

Education

University of Texas at Dallas (UTD)

B.A.

Military

United States Marine Corps

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