Sales Manager
Resume:
Nakia Hubbard
Bedford Heights, Ohio 44146
440-***-**** Home
Email: *******.*.*@*****.***
PROFESSIONAL SUMMARY
Highly productive, wickedly creative, well-rounded product development manager with a proven background in leading direct reports as well as cross-functional teams, managing product lines from cradle to grave, justifying new product development investments, determining and documenting new product requirements, developing sales forecasts, product pricing, and launching new products into the marketplace. An extensive background in product & brand management, new product development, strategic planning, category management, licensing, international sourcing, & account development.
• New Product Development • Brand & Program Management
• Project Management • Strategic Business Planning
• Profit & Loss Management• Opportunity / Trend Analysis
• Global Sourcing • Market Research
PROFESSIONAL EXPERIENCE
Strategic Business Planning Manager 11/2011 - Present
OUR PET’S COMPANY – Fairport Harbor, Ohio
Contributions and Responsibilities:
• Supporting the overall business planning process for the company. This includes assisting and facilitating the development, rollup, analysis, and review of activity, operating, financial and capital plans.
• Responsible for tracking and performance against plan on financial and non-financial metrics, and providing timely and accurate information to support management decision-making.
• Responsible for leading the development of short and long term project planning, cost analysis and special projects as required.
• Coordinate development, consolidation, validation and distribution of budgets and forecasts.
• Develop and participate in presentation of review materials for budgets and forecasts as part of the OPCO business planning process.
New Product Development Marketing Manager 03/2010 – 11/2011
OUR PET’S COMPANY – Fairport Harbor, Ohio
Contributions and Responsibilities:
• Managed multiple product lines from creation, costing, production and distribution to merchandising and promotions with shared P&L responsibility.
• Spearhead the development and successful on-time launch of 364 new SKUs while managing nearly 500 existing SKU’s.
• Led integration of new product offerings from an acquired company into the core existing product line while working collaboratively with creative, Sales, Creative, Global Sourcing, and Program Fulfillment.
• Responsible for developing and executing product and merchandising strategy to drive profitable growth in core accounts.
• Planned, developed and oversaw execution of marketing activities that included advertising, public relations, electronic media, trade shows, point of purchase, direct mail, email, webcasts and video.
• Developed the product development organizational workflow for various products while ensuring that all projects are completed on time and within cost parameters.
• Managed product development process with overseas suppliers and negotiated cost.
Marketing & Development Consult 2005 – 2010
SYNERGY INTERNATIONAL LTD – Cleveland, Ohio
Developed and implemented strategic action plans for various clients based on their specific needs and long-term organizational goals. Including increasing sales effectiveness, pull through, and market segmentation. Maintained communication with management to ensure marketing activities aligned with business goals. Provided leadership and direction to executives to guide the efforts and ensure congruence with objectives.
Contributions & Responsibilities:
• Successfully maintained and increased client base by designing and implementing strategic customer-retention and marketing plans for Eaton Corporation, Kent State University, National City Bank, Key Bank, Cleveland Bridge Builders, and Alltel Corporation.
• Expertise in both quantitative and qualitative methods of research with a focus on the development of customer-centric strategies for business.
• Assisted clients with the design and implementation of strategic marketing and research initiatives, improving customer and employee loyalty, enhancing marketing segmentation strategies (often with particular focus on emerging markets), and increasing sales effectiveness through proven customer experience management techniques.
Product Marketing Manager 2003- 2005
AMERICAN GREETINGS CORP. – Cleveland, Ohio
Selected Contributions & Responsibilities:
• Reported to the V. P. of Product Marketing, responsible for four product categories with more than 720 SKU’s representing $8.5 million in sales revenue and generating.
• Directed all brand, price strategies and product development for 4 brands, each for a different channel of distribution.
• Led all stages of product development from concept to market introduction.
• Responsible for annual strategic marketing plan that included a detailed SWOT analysis, setting obtainable and measurable objectives, and creative tactics to achieve market dominance.
• Developed and presented sales opportunities to established and prospective accounts. Key accounts included: Wal*Mart, Target, Kmart, Borders, Barnes and Nobel, CVS, Walgreen’s, Rite Aid, and Costco.
• Spearheaded DateWork’s inbound licensing. Prepared and presented proposals, negotiated and reviewed contracts. Licensors included: Sports Illustrated, Atkins, Marvel, MTV, Elvis Presley Enterprises, Harley Davidson, Miramax and John Deere.
Assistant Product Marketing Manager 2001- 2003
AMERICAN GREETINGS CORP. – Cleveland, Ohio
Selected Contributions and Responsibilities:
• Analyzed social expression industry, identified target audience, channels of distribution, and price points.
• Managed product development process from creation, production, and distribution to promotion.
• Responsible for the content & development of the bi-annual product catalogs and national sales collateral.
• Collaborated with the creative and trend departments to develop the all occasion and seasonal design strategies.
• Responsible for creative signage and plan-o-gram merchandising of displays.
• Researched and analyze all channels of distribution and market trends.
• Facilitated the integration of new products into core and existing brands.
• Planned and executed sales promotions for the introduction of a new line.
• Collaborated with Creative staff, Sales, and Research to coordinate new products and licenses into the market place.
• Established and implemented brand awareness strategies across all product categories.
Creative Marketing Coordinator 2000- 2001
AMERICAN GREETINGS CORP. – Cleveland, Ohio
Selected Contributions and Responsibilities:
Established and implemented creative objectives and traffic management for over 320 line designers, graphic artists, photographers, and editors for the American Greetings Creative division.
Directed the process and personnel to complete projects on time or ahead of schedule while acting as Scheduler for all projects within the organization.
Maintaining and managing the creative budget by art unit allocation.
Education & Credentials
Bachelors of Arts Degree, Social Science /Education • Ashford University – Iowa, USA
Bachelors of Science Degree, Business Administration • Capital University – Columbus, Ohio
Graduated: Magna Cum Laude & Alpha Sigma Lambda Honor Society
Additional Training & Certifications:
• Problem Solving & Resolution Training, AG 2003
• Business Finance & Strategy Certification, AG 2003
• Management & Leadership Corporate Training, AG 2003
Contact this candidate