Joni Sahhar–McCagg

*** ****** *****, ******* ****, NY 14127

716-***-**** or 716-***-****

dxuf3t@r.postjobfree.com

SUMMARY

High energy, customer focused Marketing and business leader with extensive Domestic and International experience for all types of products and services. Areas of expertise:

• Marketing Management

• Innovation Leader • New Product Development

• Global Marketing • Strategic Planning

• Product Life Cycle Mgmt.

• Business Cases • Market Research & Ethnography • Project Management

PROFESSIONAL EXPERIENCE

COSMCC SOLUTIONS, Orchard Park NY 2010- Current

Strategic Planning and Marketing Consultant

Consulting and leading sessions on long-range planning and marketing solutions for small businesses and non-profit organizations.

STEUBEN FOODS, Elma, NY 2008- 2010

Marketing Director

Directed branded and Private Label businesses for food manufacturer desiring expansion. Managed all Marketing activities and staff. Held P&L responsibility.

• Assessed and developed branded strategy and new product portfolio.

• Doubled profitability on existing product line.

• Directed all innovation and New Product Development.

• Developed all pricing guidelines to maximize profits across all business channels.

• Revamped and created all new, targeted packaging that drove higher distribution and sales.

• Created all multi-media marketing elements for a new product launch, including interactive website, PR, and social media. http://www.clevermethod.com/work/numu.aspx

• Developed strategic marketing plans to support school and food service businesses.

SORRENTO LACTALIS, Buffalo, NY 2006-2008

Strategic Business Unit Director – Snack Cheeses (2007-2008)

Managed cross-functional team of Marketing, Sales, Manufacturing and Finance for the fastest growing part of CPG line. Held P&L responsibility. http://www.sorrentocheese.com/

• Directed product change that improved profits by over $3MM.

• Led complete revision to website to become interactive marketing tool.

• Designed cross-functional organization designed to improve speed to market and decrease costs.

Manager, Business Development (2006-2007)

Managed innovation and strategic planning initiatives.

• Managed company advertising and promotional budget of over $20MM.

• Identified and developed several innovations in cheese products and packaging.

• Led all licensing activities including projects with Weight Watcher’s and Constellation Wines

• Designed cross-functional organization based on shopper and category insights.

• Led complete revision to website to become interactive marketing tool.

• Vetted and signed new advertising agency.

RICH PRODUCTS CORPORATION, Buffalo, NY 2002-2006

International Innovation and Product Life Cycle Leader

Directed all process elements for New Product Development and Innovation across 15+ countries in Asia, Mexico, South America and Europe.

• Improved cycle time and financial results of new products by more than 30%.

• Instituted change management and reward and recognition program adopted company-wide.

• Developed and instituted product road mapping to establish priorities and align resources.

• Created Discovery and SKU Rationalization processes; improved innovation and drove out costs.

• Developed first successful long-range strategic planning process across all International markets, leading all levels of management.

GRAPHIC CONTROLS, Buffalo, NY 2001-2002

Marketing Director, Point-of-Sale and Label Products

Responsible for all aspects of key business lines for BtoB printing manufacturer.

• Improved profitability by revamping business and pricing models.

• Increased sales by 2X; margin percentages doubled in less than one year.

THE MENTHOLATUM COMPANY, Orchard Park, NY 1998-2000

Director, New Product Marketing

Served as key executive in development of new products and marketing programs. Functioned as key driver of strategic planning for new product and program stream, product acquisition and divestiture.

• Instituted new marketing programs for lip care product management, revitalizing stagnant line to increase consumer sales by over 50%.

• Developed and instituted New Product Development Process.

• Launched 7 new products in 18 months, including company’s #1 product. Contributed to overall sales growth of +27%.

THE EASTMAN KODAK COMPANY, Rochester, NY 1985-1998

U.S. Consumer Imaging

Marketing Manager, Consumer Films, 1996-1998

Managed $1 billion consumer film business. Drove Marketing planning and instituted programs for successful business growth. Supervised film management team of brand managers and support staff.

Manager, New Product Development, 1994-1996

Managed New Product Development program from inception of ideas through commercialization. Completed PDMA certification coursework for Innovation and New Product Development.

Segment Manager, Communications Research, 1992-1994

Business Research, 1991-1992

Product Manager, Photo / Electronic Cells, 1986-1991

Coordinator, Business Research, 1985-1991

EDUCATION

MBA, St. John Fisher College, Rochester, NY

BS Marketing, Rochester Institute of Technology, Rochester, NY

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