Seasoned Marketing Professional

Jacqueline E. Lambert

**** *** **** *****, ****, FL 33558 ~ Home: 813-***-**** ~ Email: ***********@*****.***

~ Linkedin.com: http://www.linkedin.com/in/jacquelinelambert

________________________________________

Strategic Marketing ~ Project Management ~ Events ~ Program Management

Talented, results-producing Marketing Professional with over 15 years of Fortune 500 experience in developing and implementing strategic marketing-based initiatives in support of key business initiatives. Recognized for proven ability to face challenges head-on and execute decisions. Expertise in directing the creation of marketing tools and steering the execution of marketing programs. Adept at communicating with management, vendors, and internal departments to coordinate overall marketing efforts. Experience working closely with marketing professionals on messaging, product positioning, and market research. Vendor administration.

Breadth of experience encompasses:

• Strategic Planning • Project / Program Management

• Brand Awareness • Market Research

• Trade Shows / Events / Seminars • Lead Generation

• Sales Support • Channel Development / Vendor Relations

________________________________________

PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS

Pinellas Humane Society, Clearwater, FL October 2011 to Present

Adoption Specialist (Part-Time). Facilitate cat and dog adoptions to increase the potential for a permanent placement for the pet. Evaluate applications, educate potential adopters, introduce shelter animals, and complete paperwork. Accepted part-time position as Adoption Specialist as of November 29th.

American Marketing Association, Chicago, IL August 2010 to March 2011

Market Research / Event Planner (volunteer). Revitalize the chapter’s focus and commitment to market researchers. Focus on programs, planning, learning, and providing research insight to the chapter.

ASG Software Solutions, Inc., Naples, FL 2007 to 2010

Global Campaign Management, July 2008 to June 2010. Lead worldwide marketing/sales campaigns including developing strategy and tactics, nurturing programs, building brand awareness, event planning/management, monitoring performance, preparing/monitoring/managing $15 million marketing budget for tracking campaigns, sales training/campaign summaries, media planning/buying & promotions, and online/social media/direct mail/email/database marketing/telemarketing, optimize targeted offers and promotions with a focus on incremental sales and profit, worked closely with direct key database list services and data provision vendors to support campaign and analytics execution, and developing proposals and presentations. Responsible for worldwide campaign management, trade shows, sporting events, sponsorships, 2008-2010 marketing budget, reporting, lead entry, ROI, and executive seminars. Lead generation of 50,000 leads annually and ROI reporting.

Selected Contributions:

Created and launched Campaign Management and all associated processes for activities for ASG.

Exceeded lead quota by 20% to over 18,000 qualified leads with pipeline of $65 million

Highly effective marketing campaign that promoted over $75 million in marketing pipeline sales opportunities.

Global Product Marketing Manager, March 2007 to July 2008. Define strategy for and develop, execute, and manage comprehensive marketing plan for 6 product families encompassing integrated marketing initiatives designed to penetrate and grow targeted global markets and build brand awareness. Communicate with analysts, management, internal/external teams, list purchase/segmentation, product managers, and vendors to coordinate overall marketing effort in accordance with corporate goals. Plan and carry out regional market research and analyses. Development and project management (worldwide teams) of a wide range of marketing collateral, including promotional materials, sales training/campaign summaries, email campaigns, website content, lead generation programs (webcasts, white papers, etc.), list segmentation, and ROI. Provide leadership and direction to marketing associates to guide the creation of marketing materials and ensure congruence with objectives. Prepare and manage $7-million marketing budget. Promoted to create WW Campaign Management Team at ASG.

Selected Contributions:

Exceeded lead quota by 15% to over 10,000 qualified leads.

Highly effective marketing campaign that promoted over 15 million in marketing pipeline sales opportunities.

Planned and led execution of online marketing campaign (webinar/white paper) that doubled monthly revenue.

AccuData Integrated Marketing, Fort Myers, FL 2005 to 2006

VP, Product Marketing Manager –Primary duties included B2B/B2C marketing strategies/campaigns, product launch, project management, customer advisory programs, competitive/market analysis, client recapture/retention programs, trade shows, marketing collateral, reseller program, and co-op marketing programs.

Selected Contributions:

Developed & implemented co-op marketing program/campaigns increasing quarterly product revenue by 10%.

Implemented of monthly product outreach and recapture email campaign recapturing increased pipeline by $250,000.

Created/Launched reseller portal to build consistency & continuity across reseller channel and Web self-service solution.

Bank One Corporation, (currently JPMorgan Chase), Chicago, IL 1998 to 2004

VP, Marketing Manager – Treasury Services – Anexsys, LLC., a joint venture between Bank One Corp. and US Bancorp, a leading provider of technology solutions. Primary duties included execution of comprehensive B2B/B2C marketing plans; product launches (cross functional teams), project management, marketing campaigns; promotion activities (print/online/e-media/tradeshows); strategic vendor relations; product coaching to sales teams/alliance partners/resellers.

Selected Contributions:

Market analysis and in-depth competitive product analysis consisting of features, functionality, and price points. The

research findings were used to revamp existing marketing campaigns and strategy.

Managed online CRM solution for clients’ use, thereby reducing call center calls 30% and decreasing costs 22%.

AVP, Product Manager II – Business Development – Primary duties included product launch cross functional teams and training of enterprise technology solutions -- product development/management of portal and collaborative software offering related to payment gateways (e-check, credit card, etc.); responding to RFPs; training & marketing Electronic Tax Payment System (EFTPS) to the Northern U.S.

Selected Contributions:

Marketing efforts for EFTPS, resulted in achieving a corporate profit goal of $29.2 million annually. Anexsys was one of

the providers processing over $750 billion annually.

New product launch “Anexsys Connexion” product suite consisting of three products (e-imaging, e-payment gateway, Web

self-service). As a result, increased national distribution points by approximately 20%.

TransUnion Corporation, Chicago, IL 1997 to 1998

Product Marketing Manager - Product Management & Development – TransUnion (TU) a leading global provider of business intelligence. Primary duties included managing and overseeing 7 product lines. Accomplishments include the implementation of two major enhancements for the national merged credit report product line; and facilitating internal / external product training at TU’s national training seminar consisting of over 300+ sales team members and clients.

FleetBoston Financial Corporation (Currently Bank of America), Boston, MA 1985 to 1997

VP, Mergers & Acquisitions Project Manager – Corporate Consumer Originations (1991 – 1997). Responsible for providing demographics and profitability analysis on seven major affiliate bank conversions; market comparative analysis; and underwriting procedures/policies for mortgages & loans. Accomplishments include lending/branch analysis for three major mergers, two acquisitions, and seven affiliate bank conversions throughout New England and the Mid-Atlantic states encompassing of 1,200+ branches; and performing product mapping of merged and acquired institutions product offering.

Banking Officer, Project Manager – Corporate Consumer Branch Administration (1988 – 1991). Responsible for providing demographics and profitability analysis for branch network under consideration for closure or consolidation; facilitating branch closures and consolidations throughout NE exceeding >500+ branches.

Instructional Design Specialist – Corporate Systems Training (1985 – 1988). Responsible for designing, evaluating training materials, and user documentation for corporate mainframe computer systems. Usability lab tested materials and tested end results on trainees.

PROFESSIONAL DEVELOPMENT

Technical Skills: MS Office (Word, Excel, PowerPoint); MS Visio; MS Project; Adobe Acrobat; PageMaker; Harvard Graphics; Photoshop; Adobe Illustrator, etc.

CRM: Goldmine; Salesforce.com; Pivotal

Methodologies:

Price Waterhouse Coopers Summit-D Methodology – Provides framework to integrate technology into application development process that applies project and development resources to meet use requirements.

Contact this candidate