Manager Management
Resume:
Ginger Liu
Social Media Consultant, Publicist, Content Editor, Photo Editor, Blogger.
*********@*****.***
*************@*********.***
SKYPE: gingerliu8
Experience:
My social media efforts have been featured in USA Today, Journalism.co.uk and Skynewswire. For my clients: I have sold out DVDs, sold out seats at festivals and screenings, increased fan base and website hits on an organic level, and successfully pitched press for column space in publications such as Variety, LA2DAY, Moving Pictures, Beatcrave, Fangoria, Cinemablend and DVD Talk (full list on my website). I was interviewed on national syndicated radio for my role in social media marketing in art, media and entertainment. http://www.gingerliu.webs.com
Film Publicist - IMDB: http://www.imdb.com/name/nm3502907/
PR – Hollywood red carpet events, Hollywood press, event organizing –photographers, reporters, TV, press conferences, bookings, promotion, press kits, interviews, London –clients featured in Variety, Movie Maker, USA Today, Skynewswire, Filmschool Rejects, Cinema Blend, DVD Talk. Managing media interviews, red carpets. Organizing press conferences. Developing a network of contacts. Planning special events. Drafting press releases. Planned press conferences. Planned opening nights. Planned executive meetings.
Ginger Media & Entertainment
Owner: Digital Marketing Agency – Social Media Marketing, PR, Content Management, Copy Writing.
2006 Present – http://www.gingerliu.webs.com
Social Media Marketing Manager of PZI Jeans, London Photographic Association, LPA movingPictures –network marketing, set-up, PR, SEO, Facebook, Twitter, etc. Ginger Media and Entertainment represents the new school of public relations and PR. The company is renowned as one of the leading social media/PR companies in the USA and UK. It combines online PR, social media marketing, multi-media press contacts, press releases, SEO, bookmarking, branding, viral video, forums, unit PR, blogging, network set-up, viral email, red carpet, event organizing. Consulting: CEO and Founder of Ginger Media & Entertainment: Social media initiatives mentioned in USA Today and Journalism.co.uk. Ginger Liu interviewed on Changemakers Radio: "Changes in social media marketing for independent film." Clients: DJ and Producer Kimmy Baxter, Women in Film Los Angeles Korean Short Festival, DRKRM Gallery DRKRM Gallery West The Evolution of Andrew Andrews How to Make Love to a Woman Stefano Boscutti "Don Simpson Experience" Fanpires in Venice PZI Jeans Prince of Swine Good Film LLC Infection: The Invasion Begins London Photographic Association LPA Moving Pictures Gallery1839 Angie Stone (Grammy nominated singer) ITS Management NorthWest 10 Cause Entertainment 9.9.09 MOVIE Xeneth Entertainment UK SPOSA.COM
PZI Jeans
2010 – Present
Online Community Manager
Facebook, Twitter, Myspace, fashion and music blog daily updates, SEO, social networking, social media marketing for PZI Jeans USA/UK fashion brand and events. Fearless Copy, content, online PR. Marketing campaigns, consulting, branding, project development. Day-to-day community management on behalf of clients; identifying, reporting and capitalizing on trends within those communities (and within the social space at large), and working with the creative team to conceive and implement new social tools that will drive sales and increase brand affinity by adding value to consumers’ lives. Oversee the execution of the social media strategy on a day-to-day basis, including voice/tone/character, and editorial/promotional calendar for social engagement.
Yahoo
Site Coverage Editor – Prince William & Kate Middleton microsite
2011
Contract: The Royal Wedding: Editorial & Programming – Production & Product Management. Writing compelling headlines and choosing engaging photos for site index pages. Creating photo galleries and themed narratives. Adding well-chosen related links to article pages. Editing original content. Recognizing buzzy stories across the Web that will appeal to a wide audience. Working across several production tools and Web platforms. Wordpress.
London Photographic Association & LPA movingPictures
2010 – 2011
Social Media Account Director
Manage the daily content (Facebook posts, Twitter updates) for a diverse array of brands. Update weekly client facing reports on top-line social media metrics. Conduct competitive analysis for research purposes. Stay on top of best practices/industry trends as they relate to social media.
Support the creative team in brainstorming when necessary
Entertainment Columnist at National Arts & Entertainment Examiner: Inside Hollywood Examiner
2009 Present
81/82/83rd Academy Awards stringer, blogger and Twitter posts. Columnist, editor, journalist, interviewer, event photographer. Web content management. Under The Goodyear Blimp” Tweeting for Inside Hollywood Examiner at The Academy Awards and The Golden Globes – 2008-2011.
Filmmaker/Video Journalist
2009 Present
Video Journalist: Flip Mini HD interviewer and journalist. Social media journalist: Twitter, Blogger, etc. Digital/Online Journalist Entertainment Interviewer. Mini HD: Shanghai Stories, China Doc. Short film: "The Johanneans"
The Playlist on the IndieWIRE Blog Network - NYC
2010 – 2011
LA stringer, reporting on the latest movie news, movie biz and behind the scenes.
Film, DVD and Box Office Columnist - Regent Media
2009 2010
Web Content Editor/Entertainment Columnist - "Box Office Buzz": Round up of movie news from Hollywood and beyond, reviews, box office numbers. Gay Tube: Review of TV series new to DVD. Film critic for "Box Office Buzz," TV reviewer for Regent Media. Content Management.
Stringer/Photographer: Los Angeles Art and Entertainment
Pocket Change LA
2008 2010
Celebrity real estate blogger. Luxury lifestyle and dining. Best Of LA newsletters.
Freelance Reporter, Web Content Editor, Blogger, ezines – Los Angeles/London/NYC
January 2008 Present
Film, Music, Events, Food, Nightlife
Beatcrave, Fused UK, LA.Com, LA2DAY, Variety, Culture Vulture, Pop Matters, LA Cityzine, Filmcommunity.com, Ragazine. NYC, Pocketchange LA.
Video Journalist – LA and China. Interviews and events.
LA From the Apartment the Size of My Ass: Ginger Liu blog.
Associate Producer, Development Manager, Talent and Literary Agency, Script Reader
Omniquest Media/Entertainment -
2008 2009 - Located on the Henson lot in Hollywood.
Development Assistant, Associate Producer and Executive Assistant. Production and talent and literary agency and management company representing directors, writers and actors. Production Coordinator, Script Coordinator. Management/agency/production company. creative assistant and story developer. Talent management and project tracking, development, research, production, scheduling auditions and appointments.
LA2DAY.COM – Features Writer, Reviewer, Content
2008 2009
Eurobookings.com: under LA2DAY: Weekly travel destination content for the largest hotel booking site in Europe. Content on hotels, destinations, tourism, local hot spots, travel, eats.
Education:
Certificate in Writing for Film – UCLA Extension 2011
BA (Hons) , Contemporary Media Practice: Film, TV, Photography, Digital Imagery Production and Theory. 1994. University of Westminster. London.
SEO: Google my name and my clients for first page rankings.
Mac user, Photoshop, Omniture, iMovie, InDesign, Content Management Systems, Final Cut Pro, digital photography, comfortable shooting video and working with both on-camera talent and crew, event organizing, press junkets, celebrity red carpet interviews, HD camera, interviews, HTML, Word, Powerpoint, Excel, Wordpress, forums.
Work permits: USA, UK, Europe
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