ERIC YU
Brooklyn, New York
********@*****.***
ART DIRECTOR | GRAPHIC DESIGNER
TOBIN HOME FASHIONS | MAYTEX MILLS INC. New York 12/03 - 7/08
- Created brand identity and designed packaging for major retail stores.
- Art direction for all promotional materials [announcements, pamphlets, in-store signs etc.].
- Handled marketing research to effectively create presentations, slide shows and mock-ups.
- Prepared flash animation for product promotion.
- Developed planograms to illustrate product placement on store shelves.
- Supervised through all phases of production [sourcing materials and over-seas printing].
- Directed photo shoots to create sets, lighting and atmosphere to highlight product features.
- Provided renderings through digital and traditional medium to increase rich presentations
ILLUSTRATOR | GRAPHIC ARTIST
OGILVY & MATHER New York 11/02 - 9/03
- Worked closely with art directors to generate effective marketing strategies.
- Illustrated storyboards to assist art directors in narrating their marketing views.
- Adapted to other artist’s styles to produce additional frames to existing storyboards.
- Retouched and recolor artwork.
- Rendered custom graphics.
GRAPHIC ARTIST | PHOTOGRAPHER
YUPRODUCTION INC. Present
- Prepared traditional and digital artwork.
- Photographed interiors, products and events .
Chubb Institute:: certificate :: web development & programming
Fashion Institute of Technology :: degree :: bfa illustration | graphic design
References:
Caryn Tatasciore - Colleague - Maytex Sales Director 516-***-****
Sonny Parmar - Personal - 347-***-****