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Marketing Manager

Arlington, Virginia, 22202, United States
May 26, 2010

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Beth Lambert


Creative Tactical Strategic Online Marketing Professional

• Strategic results-oriented digital marketing professional with over seven years of experience including extensive background in global online branding building, community development, social media planning, multi-channel digital marketing, direct marketing and result based performance reporting.

• Expertise and continued success in communicating and presenting new initiatives, strategic plans and performance summaries to internal constituents, clients and c-level executives.

Online Marketing Specialties: Multi-Channel Marketing, Digital Branding, Performance Analysis and Reporting, Social Media Planning and Execution, Online Community (development, deployment and management), PPC / SEO / SEM, Analytics, ROI modeling, Email, RSS, Social Media Press Release, Affiliate Network Management, Basic Web and Graphic Design, CMS, Content Creation (editorial, audio, video), Project Management

Career Experience

HiltonWorldwide, Corporate Online Services Manager, Waldorf Astoria Collection and Conrad Hotels & Resorts, Metro, D.C. 07/2009-present

• Develop global multi-brand promotions and digital campaigns to drive revenue, market share and brand loyalty with existing and new/emerging traveler targets on behalf of the luxury brands, customer marketing, sales and property teams.

• Manage creative, digital, OTAs, paid search and analytics agency and Hilton Worldwide Global Online Services relationships to support all digital placements,, hotel site, mobile and social media for the luxury brand team.

• Manage all digital marketing efforts supporting the Winter Escape promotion for the Waldorf Astoria Collection, Conrad Hotels & Resorts and Hilton brands overseeing a total campaign spend of 1.8M.

• Present monthly executive performance and corrective recommendations for the Winter Escapes to key stakeholders. Manage the implementation of the approved corrective recommendations.

• Participant in the Social Media Committee for all of Hilton Worldwide responsible for establishing best practice, governance, policy, tools and resources for each key stakeholder (corporate, brands, hotels, employees etc.)

• Lead contributor of the social media plan, social network assessment, reputation management, metrics and performance reports for the Customer Marketing Group responsible for maintaining the online relationship among the HHonors loyalty point program members.

AMEX, Business Travel Services, Online Communications Manager, NYC, NY 09/2008-07/2009

• Manage (btX), a growing B-B Online Community with 4,200 members.

• Manage and distribute btXcerpts, a weekly opt-in newsletter, sent to more than two-thirds of the btX community.

• Manage the advertorial program of over 20 preferred suppliers within air, car and hotel.

• Create and support an internal blogging program to gain additional industry influence for more then 12 c-level executives and innovation consultants to support subscription based research practice.

• Manage viral marketing and social media initiatives through Liver Chats. Leveraged LinkedIn and Facebook social network pages.

• Create and present monthly executive performance summaries and reports for both btX and btXcerpts.

• Award: Received the AMEX Corporate Chairman’s Gold Award for the launch of, (dba of Doublesnaps, Inc.), Founder, Editor in Chief, Austin, TX 04/2004-present

• Manage online site and e-commerce shop leading to more than 100K pageviews per month.

• Manage the promotional and editorial features highlighting more then 25 luxury brand and retailers.

• Generate commission-based retail sales through the use of affiliate marketing programs such as LinkShare, Commission Junction and DoubleClick.

• Manage media relationships and syndication channels presented by print, television and additional online outlets, social networks, etc.

• Awards: Pluck: Blogburst recipient ranked among the top 10 Blogburst blogs in both headline impressions and click through.

AMD, Online Community Manager - Contractor, Austin, TX 10/2007- 04/2008

• Assisted both commercial and consumer business units with the development, deployment and management of online communities of interest that attract and encourage conversation about AMD’s technology, products and programs.

• Created the 2008 AMD/ATI Online Community rest of Web Plan

• Coordinated the real-time online video coverage for 2008 Consumer Electronic Show. GearLive's coverage and viral distribution resulted in 1,246,232 views of CES videos with AMD splash ad on the front, and 245,041 views of AMD-specific video features; 71% of these views were watched in their entirety.

• Led the RFP process and global implementation of Bazaarvoice's Ratings and Reviews.

• Led the RFP process and global implementation of Channel Intelligence's content syndication for five consumer, five channel and five commercial partners.

• Coordinated contributor guidelines, legal approval and infrastructure for the launch of AMD's first c-level external blog (

• Awards: Received AMD’s “In Sync” Award for outstanding achievement in the creation and delivery of AMD’s successful participation in the 2008 CES. .

Leverage Marketing, Channel Partner Program Manager, Austin, TX 03/2007-10/2007

• Managed over 75K in Pay Per Click (PPC) spend, landing page optimization, A/B testing and Search Engine Optimization (SEO) accounts for four clients, and created corporate messaging, case studies and a channel partner white label program.

AMD, Commercial Alliance and Channel Marketing - Contractor, Austin, TX 03/2006- 02/2007

• Designed and maintained Share Point site for the Software ISVs Alliance Partner and migrated articles for rehosting on AMD Developer Central.

• Coordinated event logistics, budgets, promotions, messaging and metrics to support both commercial software applications alliances and the 2007 CES launch that introduced AMD’s Smarter Choice consumer desktop and mobile product offerings.

• Managed AMD's first developer user conference in New York and San Francisco. Designed, tabulated and presented event response and attendance for BDEs.

• Managed SAP Cost Center and reported monthly spending to financial analysts and department head.

• Served as lead contributor to a market sizing and brand project for the digital content creation initiative and possible re-branding effort for a new DX processor. Generated business modeling and market assessment.

• Co-authored and edited “The Commercial Interlock Strategy Plan”, a strategic document that set forth a five-year strategic plan for the Commercial Division within AMD.

Freelance/Consulting, Project Works:

• AOL, Online Editorial Contributor - Freelance Writer

Wrote and posted three articles per week

• Pink Car at Your Service, Business Analysis, Austin TX

Break-even and profitability analysis

• Rae Cosmetics, Marketing Communications Consulting, Austin, TX

Managed integrated and viral marketing initiatives for a mineral-based cosmetic line.

• HorseShoe Bay Resort, Marketing / Event Consulting Project, Austin, TX

Event management and marketing assistance for members’ programs

• Harder Consulting, Marketing Communications Consulting Project, Austin, TX

Corporate site copy editing and client communications development

• ICPA, Inc, Strategic Planning and Communications, Austin, TX

Designed and developed new direct mail and web campaign. Strategic business planning and

marketing communications. Wrote, designed and edited marketing pieces, including e-blasts, product



M.B.A.- Marketing, St. Edward’s University 2000-2002

B.S - Biochemistry, University of Texas at Austin 1991-1996

References and Recommendations

Alicia Tillman, Vice President, Global Communications and Marketing Services, American Express Business Travel, 212-***-**** (w)

Josh Maxwell, General Operations Manager, Leverage Marketing, 512-***-**** (c), 512-***-**** (o)

Mike Monthei, Senior Marketing Manager, Commercial, Advanced Micro Devices, 512-***-**** (w), 512-***-**** (c)

Pete Hayes, Vice President, Advertising & Brand Strategy, Advanced Micro Devices, 512-***-**** (c)

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