Design Graphic

WILLOUGHBY SMITH JR.

***************@**.***

HYBRID DESIGN/ GRAPHIC DESIGN

PROFESSIONAL SUMMARY

Expert in: Hybrid Production ~ Illustrative/Graphic Design ~ Art Direction

Versatile, high-energy professional who leads companies through change and challenge. Strategic problem-solver who envisions smart solutions and executes with urgency across all levels of the organization. Hands-on leader with extensive Hybrid media, video and graphic design experience who is able to keep focused and productive. Outstanding strategist that is able to deliver cutting edge ideas in highly competitive business markets. Skilled in negotiating partnerships and alliances with a keen ability to forecast industry trends, capture opportunities and catapult new ventures.

CORE COMPETENCIES

Graphic Design ~ Hybrid Media ~ Illustrative Material ~ Layout Design ~ Digital Photography ~

Change Management ~ Technology ~ MAC/PC Platforms ~ Typography ~ Strategic Planning ~ Public Relations~

Trade Shows ~ Design Concepts ~ DVD/CD Package Design Team Development & Leadership ~ Productivity & Performance Improvement ~ Organization & Communication

PROFESSIONAL EXPERIENCE

COX COMMUNICATIONS, Atlanta, GA 07/2011 – 12/2011

COX “your friend in the digital age”

Encoding Technician /Digital Media Specialist

• Monitor, alert, and report to management and coworkers on the health and operational status of all relevant infrastructures.

• Provide technical support and guidance to coworkers, including but not limited to Local Network Operation Center [NOC] personnel and IT and Broadcast engineering personnel at remote locations.

• Diagnose and perform remedial actions within area of subject matter expertise.

• Aid in quality and performance monitoring to ensure that deployed systems are meeting the needs of the business.

• Assist with various data/content management activities like system backups, restores, exports and imports, archiving and storage administration.

• QC of all outoing/incoming Digital media.

• Other related duties as deemed appropriate and assigned.

VIDEO COPY SERVICES INC, Atlanta, GA 2004 - 2010

Atlanta’s leading provider of CD, DVD & Blu-ray disc duplication, digital video encoding and HD video services, established in 1984.

Senior Graphic Designer

Leveraging broad competencies in Hybrid media, graphic design, videography, operations and relationship-building, developed and implemented strategic interactive media plans. Coordinated and produced a variety of multimedia and graphic design services. Fully responsible for transferring and transcoding video and other digital media to other formats. Arranged illustrative material and copy for produced materials.

Key Achievements

• Graphic Design projects created with Adobe Creative Suite CS3, CS4, CS5, Photoshop, Illustrator, Indesign

• Provided UI/UX support and design for projects

• Provided art direction, pre and post production of hybrid and graphic design products, including communications, print, web, trade shows and advertising materials

• Hand-selected by management to arrange client layouts based on personal knowledge of layout principles and aesthetic design concepts.

• Working collaboratively with marketing clients, provided expert guidance and suggestions for improvements as needed.

BROWN & GALLO, Atlanta, GA 2002 - 2004

Formerly known as Alexander Gallo & Associates and provider of litigation support services to the legal community.

Video Technician / Graphic Designer/ Videographer

Recruited to coordinate video conference services for depositions. Accountable for DVD/CD encoding and transcoding of video and transcripts. Set up and tested all audio-visual equipment and applications prior to upcoming meetings and events. Installed equipment as needed, including computers, network connections, projectors, television monitors and videoconferencing.

Key Achievements

• Created and maintained IT audio/visual procedures and trained users on the use of equipment.

• Partnered effectively with co-workers, customers and others by sharing ideas in a constructive and positive manner with an uncanny ability to listen to and objectively consider ideas and suggestions from others.

DESKTOP VIDEO PRODUCTIONS, Atlanta, GA 2001 - 2002

Desktop video productions company specializing in courtroom video, presentation and digital production.

Senior Graphic Designer /Hybrid Designer/Videographer

Led the marketing team activities for Desktop Video, including sales, advertising and customer relations. With a strong grasp of organization abilities, initiative and excellent communication skills, encoded and transcoded video and transcripts of DVD/CDs. Responsible for commercial editing of television programs, commercials and corporate videos. Tasked with ad sales and commercials for clientele.

Key Achievements

• Working cross-functionally, developed marketing plans in order to accomplish the goals of the business.

• Wrote copy/scripts for local and regional commercials

• Pre/Post Production for commercials, including shooting, editing and distrubution

• Grew client ad sales and commercial business by 35-40% annually.

• Adobe Creative Suite CS3, CS4, CS5

COMMUNICATION DESIGN GROUP INC 1997 - 2000

Ad agency and advertising and graphic design studio specializing in corporate identity and branding.

Senior Graphic Designer / Hybrid Designer/Director/Writer

Requested to stay on board after merger of Cornerstone Video Resources and Communication Design Group, Inc. in 1999 to continue to manage the editing of pre and post production. Fully accountable, as hybrid designer/videographer, for all commercials and design projects.

Key Achievements

• Provided art direction, pre and post production of hybrid and graphic design products, including communications, print, web, trade shows and advertising materials

• Wrote copy/scripts for local and regional commercials

• Pre/Post Production for commercials, including shooting, editing and distrubution

• Appointed as the A/V Technician of The Weather Channel Trade Show.

TECHNICAL SKILLS

Software: Adobe Creative Suite CS3, CS4, CS5,Photoshop, Illustrator, Acrobat, Flash, InDesign, Dreamweaver, After Effects, Adobe Premiere, HTML 5, Wordpress, FileMaker Pro QuickTime, Quark, Media 100, Sony Vegas Pro, Everest CD/DVD Authoring System, Director, Apple FinalCut Pro, Roxio Toast

Applications: Microsoft Office 2008, Word, Excel, PowerPoint

Platforms: Mac & PC

EDUCATION AND PROFESSIONAL DEVELOPMENT

Bachelor of Arts – Graphic Design

Major studies in Graphic Design, Printmaking, Photography and Video

Atlanta College of Art

Languages: English & French

Online Portfolio: http://willpower.carbonmade.com

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